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Rustic Strength

Truly Hypoallergenic Laundry Detergent for Truly Sensitive Skin

Truly Hypoallergenic Laundry Detergent for Truly Sensitive Skin

Regular price $25.93 USD
Regular price Sale price $25.93 USD
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For the sustainable and health-minded, Rustic Strength liquid Laundry Detergent is an easy way to clean clothes in the modern era - worry free. Our proprietary formula uses natural plant-based surfactants and non-toxic ingredients derived from renewable resources for an earth-friendly clean.

Our deep cleaning detergent is a simple yet powerful 12 ingredient formula that is designed for people with sensitive skin who may react to commercial detergents.  Unlike the leading ‘natural’ brands, it is truly hypoallergenic and available with no dyes, perfumes, SLS, SLES, sulfates, parabens, phthalates, optical brighteners, fillers, or other nasties. 100% Ingredient Transparency.

All our products are 100% biodegradable. Because it will break down naturally it is safe to use anywhere…..camping, adventuring, RVing, hiking, traveling abroad, or just at home our detergent will do the job! It is color safe, septic safe, gray water safe, and the rinse water is not toxic to aquatic life. Compatible with he (high efficiency) or standard machines.

This product is truly unscented.

(No added smell of any kind)

Washing Directions

Small load  – 1/2 to 1 oz of detergent
Medium load  – 1 to 2 oz of detergent
Large load  – 2 oz of detergent

We do NOT recommend overfilling your laundry tub with clothes.  It is best to work with a medium size load and about 1 oz of detergent.  This way your laundry tumbles/swishes around in the tub and gets plenty of water and detergent on all the garments to ensure a proper cleaning.

When to use Hot Water
Hot water is good for whites, typical dirty clothes, sweaty active wear and diapers.  Hot water is best to remove germs, kill dust mites and heavily soiled items.

When to use Warm Water
Warm water  is good for cleaning most man-made fibers, knits and jeans.  It will clean without fading or significant shrinking.

When to use Cold Water
Cold water is best for dark, bright colors that bleed or delicate fabrics.  Pre-treat or pre-soak your clothes if items are heavily soiled.

Stain Removing Tips

Simply place a little detergent directly on the stain and scrub the fabric together.  Some stains respond better with cold-water vs hot water.  For more details on a specific stain removal, please see our blog posts.

You can also use our OxyBoost to help remove tough stains


Charcoal filtered deionized water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Decyl Glucoside, Vegetable Glycerin, Dimethyl 9-decenamide, Caprylyl Capryl Glucoside, Pentasodium Pentetate, Polysorbate 20, Acrylate Copolymer, Methylisothiazolinone, Benzisothiazolinone

100% Vegan, Cruelty Free, Gluten Free

Ingredient Description

What is Charcoal Filtered deionized water? 

– high purity water

What is Sodium C14-C16 Olefin Sulfonate? 

- biodegradable, mild surfactant with high foaming capabilities

What is Cocamidopropyl Hydroxysultaine? 

– readily biodegradable, foam booster, antistatic agent, derived from coconut oil, increases mildness and helps with foam building

What is Decyl Glucoside? 

– plant derived, biodegradable surfactant. Mild and safe for sensitive skin

What is Glycerin? 

– derived from vegetables. biodegradable, powerful moisturizer, can increase skin hydration

What is Dimethyl 9-decenamide

– powerful soil remover derived from renewable resources

What is Capryl Caprylyl Glucoside? 

– biodegradable plant based surfactant with mild chemistry and sensitive skin compatibility

What is Pentasodium Pentetate? 

– salt of Pentetic Acid. Pentasodium Pentetate is a cleaning power booster

What is Polysorbate 20? 

– food grade emulsifier derived from common sugar and coconuts

What is Acrylate Copolymer? 

– sodium salt that pulls dirt and bacteria away from your clothes. This allows the rinse cycle to more easily remove things like stains.

What is Methylisothiazolinone? 

–widely used, safe preservative used at the lowest concentration possible

What is Benzisothiazolinone? 

– widely used, safe preservative used at the lowest concentration possible

Why no pump?

This is about sustainability and decreasing waste in the environment. We do not automatically provide a pump with with our products because we are trying to reduce waste in the environment.  The pumps are designed to fit all of our plastic and glass containers so no need to purchase different sizes.  

Check out our Close The Loop™ Program for more details on how to help our planet and reduce waste in your home.

Close The Loop Refill Program

We will santize and refill your empty containers, to be re-listed and re-loved in our Close The Loop shop!

Simply rinse out your container and send to:

Rustic Strength

403 N. Oak Ave,

Mansfield, MO 65704

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