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Rustic Strength

Truly Hypoallergenic Laundry Detergent for truly sensitive skin

Truly Hypoallergenic Laundry Detergent for truly sensitive skin

Regular price $22.49 USD
Regular price Sale price $22.49 USD
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Rustic Strength Liquid Laundry Detergent uses 100% natural plant based surfactants and is derived from renewable resources. We designed it for people with sensitive skin who may react to commercial detergents. Unlike the leading natural brands it is truly hypoallergenic and available with no dyes, perfumes, SLS, SLES, sulfates, parabens, phthalates, or other nasties. 100% Ingredient Transparency

Our detergent is a simple yet powerful 12 ingredient formula that is color safe, non toxic, and completely biodegradable. It works in he or standard machines, and is septic safe, gray water safe, and the rinse water is not toxic to aquatic life. Created for eco friendly and eco conscious people that are looking to get back to a simpler lifestyle, Rustic Strength Laundry Detergent is an easy to use green way to do laundry in the modern era.


100% Vegan & Cruelty Free

Gluten Free

Low Waste Manufacturer

Handmade in the Ozarks

No added scent of any kind



Plastic, Glass, Bags, Boxes... why so many choices?
It's all about keeping our core values of sustainability by recycling, reusing and upcycling materials. 
• Our plastic bottles come from other manufacturer's surplus of supply (avoiding the landfill).
• Our glass jugs are made locally (supporting local business)
• The bags can be returned to us and reused by many.
• The boxes can be reused, recycled or upcycled for crafts and other projects.



Why no pump?
Again, this is about sustainability and decreasing waste in the environment. We do not automatically provide a pump or measuring cup with with our products because we are trying to reduce waste in the environment.  The pumps are designed to fit all of our plastic and glass containers so no need to purchase different sizes.  

Check out our Close The Loop™ Program for more details on how to help our planet and reduce waste in your home.



Simply place a little detergent directly on the stain and scrub the fabric together.  Some stains respond better with cold-water vs hot water.  For more details on a specific stain removal, please see our blog posts.

You can also use our OxyBoost to help remove tough stains


Small load  – 1/2 to 1 oz of detergent
Medium load  – 1 to 2 oz of detergent
Large load  
– 2 oz of detergent

We do NOT recommend overfilling your laundry tub with clothes.  It is best to work with a medium size load and about 1 oz of detergent.  This way your laundry tumbles/swishes around in the tub and gets plenty of water and detergent on all the garments to ensure a proper cleaning.


When to use Hot Water
Hot water is good for whites, typical dirty clothes, sweaty active wear and diapers.  Hot water is best to remove germs, kill dust mites and heavily soiled items.

When to use Warm Water
Warm water is good for cleaning most man-made fibers, knits and jeans.  It will clean without fading or significant shrinking.

When to use Cold Water
Cold water is best for dark, bright colors that bleed or delicate fabrics.  Pre-treat or pre-soak your clothes if items are heavily soiled.



Charcoal filtered deionized water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Decyl Glucoside, Vegetable Glycerin, Dimethyl 9-decenamide, Caprylyl Capryl Glucoside, Pentasodium Pentetate, Polysorbate 20, Acrylate Copolymer, Methylisothiazolinone, Benzisothiazolinone


Charcoal Filtered Deionized Water – high purity water

Sodium C14-16 Olefin Sulfonate – an environmentally friendly and biodegradable surfactant that helps grab oil, dirt, and grease. Derived from coconuts.

Cocamidopropyl Hydroxysultaine
 – naturally derived from coconut.  an environmentally friendly and biodegradable surfactant with high foaming and mild chemistry.

Vegetable Glycerin – biodegradable, vegetable-based, helps improve the surfactant's abilities to dissolve soils, clean without leaving a residue, and helps prevent separation of ingredients.

Decyl Glucoside
 – plant-derived, biodegradable, surfactant, mild and safe for sensitive skin

Dimethyl 9-decenamide – plant-based, a nonionic surfactant that helps clean, removes grease and other substances.

Caprylyl Capryl Glucoside –Vegetable derived fatty acid used to help stabilize the formula when adding EO and fragrances.  Increases lather potential

Pentasodium Pentetate – a salt of pentetic acid that binds metal and inactivated metallic ions

Polysorbate 20 – helps in the spread ability of liquids, helps stabilize the formula when adding EO and fragrances. Derived from fruits and vegetables.

What is Acrylate Copolymer? – A sodium salt that pulls dirt and bacteria away from your clothes. This allows the rinse cycle to more easily remove things like stains.

Methylisothiazolinone - Preservatives used in the lowest concentrated form to help decrease the chance of bacteria, fungi, and mold. Increases shelf life of the product. Antibacterial. 


Benzisothiazolinone – Preservatives used in the lowest concentrated form to help decrease the chance of bacteria, fungi, and mold. Increases shelf life of the product. Antibacterial. 

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