Build Your Own Laundry Detergent Scent
Build Your Own Laundry Detergent Scent
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Concentrated, deep-cleaning, Liquid Laundry Detergent. Made from renewable plant + Earth mineral-derived ingredients.
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Color-safe
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Safe for the most sensitive skin
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Can be used in regular or he (high-efficiency) washers.
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100% biodegradable
Toxin + Irritant Free | Ditch the toxins and irritants found in most detergents. Our Liquid Laundry Detergent is hypoallergenic and completely dye-free ∙ perfume-free ∙ SLS-free ∙ SLES-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ optical brightener-free ∙ filler-free ∙ petroleum-free ∙ palm oil-free ∙ gluten-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.
Small Batch Fresh | Our Liquid Laundry Detergent is produced daily at our family-run factory in The Ozarks, USA — arriving to you made the same week.
How Do I Custom Build My Scent?
How Do I Custom Build My Scent?
It's pretty simple!
In the drop down menus you'll be able to select two of our 50+ available scents
We compound these two scents together and make sure they are compatible with/perform in our product. Our fragrance department has nearly a decade of experience working with scents, and will make sure that the two scents you chose can be smelled equally in the product you ordered
There is no restriction on what scents can be ordered together- we aren't the smell police! We've built many unique scent combos and haven't gotten one that smells bad yet, so let your imagination run wild.
Need Inspiration?
Need Inspiration?
Some best sellers are:
Grapefruit + Bergamot
Tangerine + Lime
Fir Needle + Orange
Peppermint + Rosemary
Like goes with like...Citruses smell great with other citruses, herbals blend well with other herbals.
Truly Sensitive Skin ∙ Pregnant ∙ Breastfeeding?
Truly Sensitive Skin ∙ Pregnant ∙ Breastfeeding?
For truly sensitive skin and those pregnant, or breastfeeding we recommend our hypoallergenic, unscented detergents:
To see our all unscented baby-safe products, visit Mama + Baby Safe.
How Long Will This Last?
How Long Will This Last?
Half Gallon — 64 loads
Gallon — 128 loads
5 Gallon — 640 loads
*based on a medium load of laundry
Washing Directions
Washing Directions
Small load – 1/2 to 1 oz of detergent
Medium load – 1 to 2 oz of detergent
Large load – 2 oz of detergent
We do NOT recommend overfilling your laundry tub with clothes. It is best to work with a medium size load and about 1 oz of detergent. This way your laundry tumbles/swishes around in the tub and gets plenty of water and detergent on all the garments to ensure a proper cleaning.
When to use Hot Water
Hot water is good for whites, typical dirty clothes, sweaty active wear and diapers. Hot water is best to remove germs, kill dust mites and heavily soiled items.
When to use Warm Water
Warm water is good for cleaning most man-made fibers, knits and jeans. It will clean without fading or significant shrinking.
When to use Cold Water
Cold water is best for dark, bright colors that bleed or delicate fabrics. Pre-treat or pre-soak your clothes if items are heavily soiled.
Laundry Tips
Laundry Tips
Stain removal. Simply place a little detergent directly on the stain and scrub the fabric together. Some stains respond better with cold-water vs hot water. For more details on a specific stain removal, please see our blog posts.
Remove the toughest stains with Oxy Boost and Un-Bleach.
Soften hard water and clean with Epic Washing Soda.
Soften fabrics and remove odors with Organic Fabric Softener.
Remove wrinkles and static with Alpaca Dyer Balls.
Dilute our Castile Soap with distilled water for a re-useable baby wipe solution.
Ingredients
Ingredients
Charcoal Filtered Deionized Water • High-purity water.
Cocamidopropyl Hydroxysultaine • Naturally derived from coconut, palm-free, it is an environmentally friendly and biodegradable surfactant with high foaming and mild chemistry.
Sodium C14-C16 Olefin Sulfonate • Derived from coconuts, palm-free, this mild-surfactant helps to lift dirt and debris from surfaces, so the water can whisk them away. Biodegradable.
Decyl Glucoside • A plant-derived, biodegradable surfactant. It is mild and safe for sensitive skin.
Vegetable Glycerin • Derived from vegetables. It is a biodegradable, powerful moisturizer that can increase skin hydration. Food-grade & kosher.
Dimethyl 9-Decenamide • A plant-based, biodegradable nonionic surfactant that helps clean and removes grease and other substances.
Capryl Caprylyl Glucoside • A biodegradable plant-based surfactant and fatty acid with mild chemistry and sensitive skin compatibility.
Pentasodium Pentetate • Salt of Pentetic Acid. Pentasodium Pentetate is a cleaning power booster. Biodegradable. Earth mineral-derived.
Polysorbate 20 • Derived from fruits and vegetables. Helps in the spreadability of liquids and stabilizes the formula when adding essential oils and phthalate-free fragrances. Biodegradable. Dioxane-free.
Acrylate Copolymer • Provides enhanced performance on clay soil removal. Biodegradable.
Methylisothiazolinone & Benzisothiazolinone • These preservatives are used in the lowest concentrated form to help decrease the chance of bacteria, fungi, and mold. Increases shelf life of the product. Antibacterial. Biodegradable.
What Gives My Soap Its Scent?
What Gives My Soap Its Scent?
Pure essential oils, hand selected by us from small farms all around the world.
If you order one of our phthalate-free fragrances instead of/in combination with an essential oil you will be getting an aromatic compound made of GRAS (generally regarded as safe) synthetics. These fragrances do NOT contain any phthalates, parabens, dyes, or formaldehyde.
Close The Loop Refill Program
Close The Loop Refill Program
We will santize and refill your empty containers, to be re-listed and re-loved in our Close The Loop shop!
Simply rinse out your container and send to:
Rustic Strength
403 N. Oak Ave,
Mansfield, MO 65704









The smell is amazing! Our clothes are clean and I'm confident in the ingredients