Rustic Strength's zero waste line of liquid laundry detergent is derived from renewable resources, plant derivatives and synthetic processing. A natural, laundry detergent that is scented with 100% pure essential oils and is paraben-free, dye-free, and truly hypoallergenic for a clean and simple laundry experience.
Eco-friendly and eco-conscious people are looking to get back to a simpler lifestyle, by using non-toxic, color safe, supplies on their person, clothing and in their cleaning supplies. Individuals are looking for an easy-to-use healthy, green way to do laundry.
What Makes Us Zero Waste?
We use glass jugs vs plastic as an option for your detergent
We use recycled cardboard for packing material
We use eco-friendly tape
The box that it is shipped in can be recycled or reused for shipping other items
One time purchase of a pump means less waste. You can keep your pump and reuse it.
What Makes Our Products Unique? Rustic Strength’s liquid laundry detergents are free from the following nasty ingredients.
• parabens – xenoestorgens (agents that mimic estrogen) that has been linked to cancer
• perfumes – 15 – 20% perfume essence (concentrated fragrance)
• fragrances – some can be toxic (phthalates); perceived clean vs real clean because of the smell
• phthalates – can damage liver, kidneys, lungs and reproductive system
• sulphates/sulfates – SLS and SLES can irritate eyes, skin and lungs. Tested on animals and not environmentally friendly
• dyes – skin irritant
• brighteners- chemicals that remain on the clothes to absorb UV light (naphthotriazolystilbenes, benzoxazolyl, diaminostilbene, disulfonate)
Our products are safe, mild and gentle for infants, babies, kids, teens and people with sensitive skin. It is delicate on all your delicates!
• Proudly Made in the USA
• Handmade with essential oils
• Great for high-efficiency (he) machines
• Readily biodegradable (60% in 10 days)
• Renewable resource
• Recyclable packaging
• Low suds
• Non allergenic
• No fabric softeners
• No unnecessary fillers
Our products are made with an optimized blend of surfactant soaps designed to clean a variety of soils. This is the next generation of environmentally friendly cleaning agents with no optical brighteners.
There may be harmful, hidden chemicals from national brands, like Tide, All, Ecos, Gain, Dreft and Purex laundry detergents that can wreak havoc on your clothes, skin and the environment. Be sure to check the ingredient labels to find out what harmful ingredients are in their detergents.
Simply place a little detergent directly on the stain and scrub the fabric together. Some stains respond better with cold-water vs hot water. For more details on a specific stain removal, please see our blog posts.
Small load (4 to 8 lbs) or quarter of your wash machine is filled – 1 oz of detergent
Medium load (8 to 12 lbs) or half of your wash machine is filled – 2 oz of detergent
Large load (12 to 15 lbs) or your washing machine is FULL – 4 oz of detergent
We do NOT recommend overfilling your laundry tub with clothes. It is best to work with a medium size load and about 2 oz of detergent. This way your laundry tumbles/swishes around in the tub and gets plenty of water and detergent on all the garments to ensure a proper cleaning.
When to use Hot Water
Hot water (130˚F or above) is good for whites, typical dirty clothes, sweaty active wear and diapers. Hot water is best to remove germs, kill dust mites and heavily soiled items.
When to use Warm Water
Warm water (90˚F) is good for cleaning most man-made fibers, knits and jeans. It will clean without fading or significant shrinking.
When to use Cold Water
Cold water (80˚F) is best for dark, bright colors that bleed or delicate fabrics. Pre-treat or pre-soak your clothes if items are heavily soiled.
Filtered deionized water, environment friendly nonionic - ethoxylated alcohol surfactants, biodegradable - dodecylbenzene sulfonic acid, biodegradable and renewable resource – octyl dimethyl amine oxide, natural sea salt, 100% pure peppermint essential oil