Ingredients
What is Cocamidopropyl Hydroxysultaine (Sultain...
Cocamidopropyl hydroxysultaine assists the primary surfactant in formulations as a thickening agent and helps increase the product's foaming power. In hair and skin products it is used as a conditioning...
What is Cocamidopropyl Hydroxysultaine (Sultain...
Cocamidopropyl hydroxysultaine assists the primary surfactant in formulations as a thickening agent and helps increase the product's foaming power. In hair and skin products it is used as a conditioning...
What is Sodium C14-16 Alpha Olefin Sulfonate (A...
What is AOS-40? This anionic surfactant made from coconuts can be found in many leading natural household and personal care products. Its main job is to be a detergent in hair care...
What is Sodium C14-16 Alpha Olefin Sulfonate (A...
What is AOS-40? This anionic surfactant made from coconuts can be found in many leading natural household and personal care products. Its main job is to be a detergent in hair care...
What is Shea Butter and what does it do in hair...
Rustic Strength uses shea butter in our hair products because of its fatty acid content. It helps with moisture loss in dry hair, prevents hair breakage, reduces scalp irritation, and...
What is Shea Butter and what does it do in hair...
Rustic Strength uses shea butter in our hair products because of its fatty acid content. It helps with moisture loss in dry hair, prevents hair breakage, reduces scalp irritation, and...
What is Coconut Oil and what does it do in hair...
Rustic Strength uses coconut oil in our hair products because it is safe for the hair and helps prevent protein loss. It traps moisture, helps with detangling, and improves the...
What is Coconut Oil and what does it do in hair...
Rustic Strength uses coconut oil in our hair products because it is safe for the hair and helps prevent protein loss. It traps moisture, helps with detangling, and improves the...
What is Caprylyl Capryl Glucoside and what does...
EWG® Score – 2 EU and Canada Approved – YESPlant-based – Yes – natural raw material combinationSkin Irritant - MildEnvironment Hazard – Relatively LowBiodegradable – ReadilyCAS – 68515-73-1 What is Caprylyl Capryl Glucoside Caprylyl Capryl glucoside is one...
What is Caprylyl Capryl Glucoside and what does...
EWG® Score – 2 EU and Canada Approved – YESPlant-based – Yes – natural raw material combinationSkin Irritant - MildEnvironment Hazard – Relatively LowBiodegradable – ReadilyCAS – 68515-73-1 What is Caprylyl Capryl Glucoside Caprylyl Capryl glucoside is one...
What is Methylisothiazolinone (MI) & Benzisothi...
Our mission is to always have safe, effective, and eco-friendly products. We keep in mind the end-user when choosing our ingredients. This is why we chose the most effective combination...
What is Methylisothiazolinone (MI) & Benzisothi...
Our mission is to always have safe, effective, and eco-friendly products. We keep in mind the end-user when choosing our ingredients. This is why we chose the most effective combination...