Ingredients

What is Methylisothiazolinone (MI) & Benzisothiazolinone (BI) and why are they used?

What is Methylisothiazolinone (MI) & Benzisothi...

Our mission is to always have safe, effective, and eco-friendly products.  We keep in mind the end-user when choosing our ingredients.  This is why we chose the most effective combination...

What is Methylisothiazolinone (MI) & Benzisothi...

Our mission is to always have safe, effective, and eco-friendly products.  We keep in mind the end-user when choosing our ingredients.  This is why we chose the most effective combination...

What is Cocamidopropyl Hydroxysultaine (Sultaine) and what does it do in products?

What is Cocamidopropyl Hydroxysultaine (Sultain...

Cocamidopropyl hydroxysultaine assists the primary surfactant in formulations as a thickening agent and helps increase the product's foaming power.  In hair and skin products it is used as a conditioning...

What is Cocamidopropyl Hydroxysultaine (Sultain...

Cocamidopropyl hydroxysultaine assists the primary surfactant in formulations as a thickening agent and helps increase the product's foaming power.  In hair and skin products it is used as a conditioning...

What is Food-Grade Polysorbate 20 and what does it do in products?

What is Food-Grade Polysorbate 20 and what does...

A sugar alcohol, found naturally in fruits like berries, cherries, plums, pears, and apples, is dehydrated and formed into sorbitan.  The sorbitan then receives 20 units of ethylene oxide -...

What is Food-Grade Polysorbate 20 and what does...

A sugar alcohol, found naturally in fruits like berries, cherries, plums, pears, and apples, is dehydrated and formed into sorbitan.  The sorbitan then receives 20 units of ethylene oxide -...

What is Shea Butter and what does it do in hair products?

What is Shea Butter and what does it do in hair...

Rustic Strength uses shea butter in our hair products because of its fatty acid content.  It helps with moisture loss in dry hair, prevents hair breakage, reduces scalp irritation, and...

What is Shea Butter and what does it do in hair...

Rustic Strength uses shea butter in our hair products because of its fatty acid content.  It helps with moisture loss in dry hair, prevents hair breakage, reduces scalp irritation, and...

What is Coconut Oil and what does it do in hair products?

What is Coconut Oil and what does it do in hair...

Rustic Strength uses coconut oil in our hair products because it is safe for the hair and helps prevent protein loss. It traps moisture, helps with detangling, and improves the...

What is Coconut Oil and what does it do in hair...

Rustic Strength uses coconut oil in our hair products because it is safe for the hair and helps prevent protein loss. It traps moisture, helps with detangling, and improves the...