Ingredients We Use

What is Sodium C14-16 Alpha Olefin Sulfonate an...
What is Sodium C14-16 Alpha Olefin Sulfonate? This anionic surfactant made from coconuts can be found in many leading natural household and personal care products. Its main job is to be a...
What is Sodium C14-16 Alpha Olefin Sulfonate an...
What is Sodium C14-16 Alpha Olefin Sulfonate? This anionic surfactant made from coconuts can be found in many leading natural household and personal care products. Its main job is to be a...

What is Shea Butter and what does it do in hair...
Rustic Strength uses shea butter in our hair products because of its fatty acid content. It helps with moisture loss in dry hair, prevents hair breakage, reduces scalp irritation, and...
What is Shea Butter and what does it do in hair...
Rustic Strength uses shea butter in our hair products because of its fatty acid content. It helps with moisture loss in dry hair, prevents hair breakage, reduces scalp irritation, and...

What is Coconut Oil and what does it do in hair...
Rustic Strength uses coconut oil in our hair products because it is safe for the hair and helps prevent protein loss. It traps moisture, helps with detangling, and improves the...
What is Coconut Oil and what does it do in hair...
Rustic Strength uses coconut oil in our hair products because it is safe for the hair and helps prevent protein loss. It traps moisture, helps with detangling, and improves the...

What is Caprylyl Capryl Glucoside and what does...
EWG® Score – 2 EU and Canada Approved – YESPlant-based – Yes – natural raw material combinationSkin Irritant - MildEnvironment Hazard – Relatively LowBiodegradable – ReadilyCAS – 68515-73-1 What is Caprylyl Capryl Glucoside Caprylyl Capryl glucoside is one...
What is Caprylyl Capryl Glucoside and what does...
EWG® Score – 2 EU and Canada Approved – YESPlant-based – Yes – natural raw material combinationSkin Irritant - MildEnvironment Hazard – Relatively LowBiodegradable – ReadilyCAS – 68515-73-1 What is Caprylyl Capryl Glucoside Caprylyl Capryl glucoside is one...