Rustic Strength: Non-Toxic, Refillable Cleaning & Body Care

As seen in

Popular Categories

Laundry

Automatic Dishwasher Gel | Sunburst Citrus - Rustic Strength

Kitchen

graphic of woman and baby showing laundry detergent

Mama + Baby Safe

Bath Milk | Milk & Honey - Rustic Strength

Bath & Body

Seasonal

Surface & Floor

Room Spray | Summer Scents Duo |2024 - Rustic Strength

Home Goods

Custom Scent Our Products

Proof in Their Words

From over 4,000 verified testimonies, customers report that our toxin-free formulas leave homes fresher, skin calmer, and minds at ease. Explore their unfiltered stories—and see how truly clean ingredients can feel like a real life changing upgrade.

Discover Their Stories

After a dear friend was diagnosed with cancer, I realized I had to make a change. I have been so happy with Fresh Linen fragrance AND how clean my laundry is…..I have a farm so dirt is a daily dilemma. I’ve also really enjoyed the Oxy Boost for tough stains. I’ve liked it so much , I’ve sent some to my daughter who has eczema & a new born. She has been able to use it with no breakouts.

Dana R.

Chicago, IL

I made the switch from Tide after lots of reading and research! It has really helped my headaches, itchy skin and icky machine. The overwhelming smell of Tide and Downy had really started bothering me. My clothes are cleaner and the scent of my clean laundry is just simply clean, not over powering. I’m a lifelong, Rustic Strength customer now!!

Erin G.

Phoenix, AZ

After struggling with infertility I decided to replace harsh chemicals in our home with safer alternatives. I use this detergent exclusively and have peace of mind about limiting my family’s exposure. Our clothes look great and smell clean without the fragrance!

Emily Y.

Kingsport, TN

I get asked a lot what hand soap I use! I'm allergic to synthetic fragrances. They cause my hands to break out in contact dermatitis but Rustic Strength's essential oil allows me to wash my hands in peace. Their clean fragrances are lovely and I love that they offer a fragrance free option.

Goodie A.

Saint Paul, MN

Before I found Rustic Strength, I had chapped, cracked hands plagued with patches of eczema. After switching my dish soap, hand soap and lotion to the natural ingredients of Rustic Strength, my hands are literally back to normal. I love this fragrance free lotion and use it on my arms and legs as well.

Jessica M.

Rustic Strength | Laundry Detergent | 24oz Glass | Fresh Linen

Laundry Detergent | Fresh Linen

from $35.00

Laundry Detergent | Custom Made Scent

from $9.00

Laundry Detergent | Mama + Baby Safe

from $35.00

Rustic Strength,Hand Soap, 16 oz Plastic, Citrus Bliss

Hand Soap | Citrus Bliss

from $21.00

Rustic Strength, Avocado Lotion, 16oz Plastic, Unscented

Avocado Lotion | Unscented

from $34.00

Toxin-Free Living Starts Here

Kick-start your toxin-free routine with perfectly sized trials and bundles of our best-selling essentials

Shop All Samples + Sets

Rustic Strength, Cleaning Sample Set with 1 each 4-ounce containers of the following: Eucalyptus Dish Soap, Citrus Bliss Hand Soap, Fresh Linen Laundry Detergent, Sunburst Citrus Dish Gel, Oxy Boost Oxygen Stain Remover, and Light Cherry Rinse Aid.

Save 58%

Cleaning Sampler | Scented

$22.00

$53.00

Save 58%

Cleaning Sampler | Unscented

$22.00

$53.00

Rustic Strength, Milk & Honey scented Travel Kit, 2oz Plastic with Body Wash, Shampoo, Coconut Condition and Avocado Lotion

Save -5000%

Travel Kit | Milk & Honey | 2 oz

$50.00

Rustic Strength, Mama + Baby Safe scented Travel Kit, 2oz Plastic with Body Wash, Soothing Shampoo, Coconut Condition and Avocado Lotion

Rustic Strength, Avocado Lotion, 2oz Plastic, Mama + Baby Safe

Save -5000%

Travel Kit | Mama + Baby | 2 oz

$50.00

Rustic Strength, Milk & Honey scented Spa Set with a Body Wash, Shampoo, Coconut Conditioner and Avocado Lotion

Rustic Strength, Milk & Honey scented Spa Set with Shampoo and Coconut Conditioner

Save 10%

Spa Set | Milk & Honey

$105.30

$117.00

Rustic Strength, 16 oz Personalized Shower Spa Set, Unscented Body Wash, Unscented Shampoo and Unscented Coconut Conditioner

Save 15%

Personalized Shower Spa Set

$70.00

$82.00

Add to Cart

Rustic Strength, Hand Soap, 2 oz, Milk & Honey

Save -800%

Hand Soap | Milk & Honey | 2 oz

$8.00

Rustic Strength, Body Wash, 2oz Plastic, Milk & Honey

Save -1000%

Moisturizing Body Wash | Milk & Honey | 2 oz

$10.00

Rustic Strength, Avocado Lotion, 2oz Plastic, Milk & Honey

Save -1000%

Avocado Lotion | Milk & Honey | 2 oz

$10.00

Rustic Strength, Shampoo, 2oz Plastic, Milk & Honey

Save -1000%

Soothing Shampoo | Milk & Honey | 2 oz

$10.00

Rustic Strength, Coconut Conditoner, 2oz Plastic, Milk & Honey

Save -1000%

Coconut Conditioner | Milk & Honey | 2 oz

$10.00

Rustic Strength, Hand Soap, 2 oz, Mama & Baby Safe

Save -800%

Hand Soap | Mama + Baby | 2 oz

$8.00

Rustic Strength, Body Wash, 2oz Plastic, Mama + Baby Safe

Rustic Strength, Mama + Baby Safe Travel Kit, 2oz Plastic with Body Wash, Shampoo, Coconut Condition and Avocado Lotion

Save -1000%

Moisturizing Body Wash | Mama + Baby | 2 oz

$10.00

Avocado Lotion | Mama + Baby | 2 oz - Rustic Strength

Save -1000%

Avocado Lotion | Mama + Baby | 2 oz

$10.00

Rustic Strength, 2oz Plastic, Soothing Shampoo

Save -1000%

Soothing Shampoo | Mama + Baby | 2 oz

$10.00

Rustic Strength, Coconut Conditioner, 2oz Plastic, Mama & Baby Safe

Save -1000%

Coconut Conditioner | Mama + Baby | 2 oz

$10.00

Rustic Strength, Panda Eco Paper, Bamboo Toilet Paper, 2 rolls with wrapping

Rustic Strength, Panda Eco Paper, Bamboo Toilet Paper, Lifestyle image with rolls creating a pattern with alternating wrapped and unwrapped and top view then side view

Save -1000%

Panda Eco Paper | Bamboo Toilet Paper Sample

$10.00

Rustic Strength, Panda Eco Paper, Bamboo Paper Towels, Single Roll with no wrapping

Rustic Strength, Panda Eco Paper, Bamboo Paper Towels, Two Rolls side by side. One with wrapping and one without

Save -1000%

Panda Eco Paper | Bamboo Paper Towel Sample

$10.00

Bath and body sampler set with travel sizes of bath and body products

Save 38%

Bath & Body Sampler

$33.00

$53.00

Laundry Detox | Plastic - Rustic Strength

Save 10%

Laundry Detox Set | Plastic

$91.80

$102.00

Laundry Detox Set | Glass - Rustic Strength

Save 10%

⭐ Customer Favorite

Laundry Detox Set | Glass

$102.60

$114.00

Bath Milk | Sample Set | 3 - 4 oz - Rustic Strength

Save -1900%

Bath Milk | Sample Set | 3 - 4 oz

$19.00

Autumn Scent Sample Set - Rustic Strength

Save 25%

This Season Only

Autumn Scent Sample Set | 3-pack of 4oz Samples

$18.00

$24.00

#RusticStrength

Made by you, shared by us.

Laundry Detergent | Fresh Linen

from $35.00

Rustic Strength, Castile Soap, 16 oz Plastic, Unscented

Castile Soap - Ultra Concentrate | Unscented

from $22.00

Laundry Detergent | Mama + Baby Safe

from $35.00

Panda Eco Paper | Bamboo Toilet Paper

from $32.00

Laundry Detox Set | Glass

$102.60

$114.00

Laundry Detergent | Fresh Linen

from $35.00

Organic Fabric Softener

from $30.00

Laundry Detox Set | Glass

$102.60

$114.00

Panda Eco Paper | Bamboo Toilet Paper

from $32.00

Laundry Detox Set | Glass

$102.60

$114.00

Laundry Detergent | Popular Scents or Unscented - Rustic Strength

Laundry Detergent | Lavender

from $35.00

Laundry Detergent | Fresh Linen

from $35.00

Laundry Detergent | Lavender

from $35.00

based on total gallons sold to refill shops as of converted to units of 16oz single-use containers, as of 3/31/2026.

Through our local refill partnerships

Containers Saved From Landfill

DATA AS OF 3/31/2026

Together, we have reused

gallon containers

5-gallon containers

barrels

Earn Points For Returning Containers

Not afraid to learn and empower your health?

Discover The Toxic Truth

Deep Dive

Is Your Toilet Paper Hiding a Secret? How to Avoid PFAS (Forever Chemicals)

Discover the hidden dangers in everyday toilet paper and learn how “forever chemicals” may affect your health. Explore safer, eco-friendly alternatives for a healthier...

Is 'Toxin-Free' Always Safer? Let’s Separate the Hype from Science

Is “toxin-free” just a marketing buzzword or a real safety promise? Discover how to spot greenwashing and choose truly safe, transparent products backed by...

Stop Letting Facebook Groups Decide What's Safe for Your Family

Relying on Facebook groups for family safety advice can be risky. Learn how to make informed, evidence-based decisions for your family's health and well-being.

Is Your Toilet Paper Hiding a Secret? How to Avoid PFAS (Forever Chemicals)

Discover the hidden dangers in everyday toilet paper and learn how “forever chemicals” may affect your health. Explore safer, eco-friendly alternatives for a healthier...

Is 'Toxin-Free' Always Safer? Let’s Separate the Hype from Science

Is “toxin-free” just a marketing buzzword or a real safety promise? Discover how to spot greenwashing and choose truly safe, transparent products backed by...

Stop Letting Facebook Groups Decide What's Safe for Your Family

Relying on Facebook groups for family safety advice can be risky. Learn how to make informed, evidence-based decisions for your family's health and well-being.

Pumpkin Harvest Is Back (For Now)

Pumpkin is BACK

Popular Categories

Laundry

Kitchen

Mama + Baby Safe

Bath & Body

Seasonal

Surface & Floor

Home Goods

Custom Scent Our Products

Proof in Their Words

After struggling with infertility I decided to replace harsh chemicals in our home with safer alternatives. I use this detergent exclusively and have peace of mind about limiting my family’s exposure. Our clothes look great and smell clean without the fragrance!

I get asked a lot what hand soap I use! I'm allergic to synthetic fragrances. They cause my hands to break out in contact dermatitis but Rustic Strength's essential oil allows me to wash my hands in peace. Their clean fragrances are lovely and I love that they offer a fragrance free option.

Toxin-Free Living Starts Here

#RusticStrength

Through our local refill partnerships

Through our local refill partnerships

Recycling Won't Solve The Plastic Crisis

But This Will.

Together, we have reused

Discover The Toxic Truth

TOXIN-FREE POWER

ZERO-WASTE REFILL

SMALL-BATCH FRESH

USA FAMILY-MADE

TOXIN-FREE POWER

ZERO-WASTE REFILL

SMALL-BATCH FRESH

USA FAMILY-MADE

Helpful Links

Company Policies

About Us

Sign up and save 15% on your next order

Helpful Links

Company Policies

About Us

Sign up and save 15% on your next order