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Rustic Strength's liquid laundry detergent is derived from renewable resources, plant derivatives, and synthetic processing.  A laundry detergent that is scented with essential oils (if scented) and/or phthalate-free fragrance oils.  It is paraben-free, dye-free, and truly hypoallergenic for a clean and simple laundry experience. 

Safe to use in conventional and/or hE washing machines.  
Also safe for RV's, motor homes, coaches, travel trailers, and camper washing machines.

Eco-friendly and eco-conscious people are looking to get back to a simpler lifestyle, by using non-toxic, color-safe, supplies on their clothing.  

What Makes Our Products Unique? Rustic Strength’s liquid laundry detergents are free from the following nasty ingredients.
parabens – xenoestrogens (agents that mimic estrogen) that have been linked to cancer
perfumes – 15 – 20% perfume essence (concentrated fragrance)
fragrances with phthalates – some can be toxic (phthalates); perceived clean vs real clean because of the smell
phthalates – can damage the liver, kidneys, lungs, and reproductive system
SLS and SLES can irritate eyes, skin, and lungs. Tested on animals and not environmentally friendly
dyes – skin irritant
brighteners- chemicals that remain on the clothes to absorb UV light (naphthotriazolystilbenes, benzoxazolyl, diaminostilbene, disulfonate)