Laundry
Detergent
|
Lavender
Hand-crafted quality; generally ships within 24 business hours.
Use code 'WELCOME10' to save 10% on your first order.
Free shipping: On all orders over $75.







Concentrated, deep-cleaning, Liquid Laundry Detergent. Made from renewable plant + earth mineral-derived ingredients.
- Color-safe
- Safe for the most sensitive skin
- More loads per jug than common detergent
- Can be used in regular or HE (high-efficiency) washers.
- 100% biodegradable, septic & greywater safe
Lavender Scent:
Lavandula Angustifolia (Lavender) Oil, Linalool (Naturally-occurring component in lavender oil)
Pure essential oils • hand selected by us from small farms all around the world.
Toxin + Irritant Free | Ditch the toxins and irritants found in most detergents. Our Liquid Laundry Detergent is hypoallergenic and completely dye-free ∙ perfume-free ∙ SLS-free ∙ SLES-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ optical brightener-free ∙ filler-free ∙ petroleum-free ∙ palm oil-free ∙ gluten-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.






Third-Party Lab Tested | Tested by an independent accredited lab. No detectable heavy metals, glyphosate, or pesticides, down to parts per billion. See the reports →
No Lingering Scent | Rustic Strength Detergents do not contain any Optical Brighteners or Chemical Binders. These are the elements that allow scent (and additional residues) to remain in your fabrics. We view this as an asset, however if you would like to enhance the scent, we recommend adding an essential oil to your Dryer Balls, or by utilizing a toxin-free Linen Spray.
Small Batch Fresh | Our Liquid Laundry Detergent is produced daily at our family-run factory in The Ozarks, USA — arriving to you made the same week.


Same
Shirt.
One
Wash.
That is a real stain, on a real kid's shirt, gone in a single cycle. No chlorine bleach. No optical brighteners. No phthalates. Most detergents lean on optical brighteners, which do not clean anything. They just coat the fibers so your eye reads "brighter." We would rather actually get the stain out and hand you the ingredient list.
How To Use
1/2 oz light soiled / small load
1 oz activewear / medium load
2 oz heavy soiled / large load
Our Measuring Pumps for Half Gallon & Gallon containers dispense exactly 1oz.
With our highly concentrated active ingredients, we do NOT recommend overfilling your laundry tub with clothes. It is best to work with a medium size load and about 1 oz of detergent. This way your laundry tumbles/swishes around in the tub and gets plenty of water and detergent on all the garments to ensure proper cleaning.
If you have lots of bubbles in your washing machine, decrease how much detergent you use.
If you have hard water use our Oxyboost to help soften the water so the detergent can work more efficiently.
Septic and graywater safe.
When to use Hot Water
Hot water is good for whites, typical dirty clothes, sweaty active wear and diapers. Hot water is best to remove germs, kill dust mites and heavily soiled items.
When to use Warm Water
Warm water is good for cleaning most man-made fibers, knits and jeans. It will clean without fading or significant shrinking.
When to use Cold Water
Cold water is best for dark, bright colors that bleed or delicate fabrics. Pre-treat or pre-soak your clothes if items are heavily soiled.
Ingredients
High-Purity Water • charcoal-filtered, reverse osmosis, UV-sanitized
Cocamidopropyl Hydroxysultaine • Naturally derived from coconut, palm-free, it is an environmentally friendly and biodegradable surfactant with high foaming and mild chemistry.
Sodium C14-C16 Olefin Sulfonate • Derived from coconuts, palm-free, this mild-surfactant helps to lift dirt and debris from surfaces, so the water can whisk them away. Biodegradable.
Cocamidopropyl Betaine • Naturally derived from coconut and palm-free. It is an environmentally friendly, high-foaming, and biodegradable surfactant.
Coco-Glucoside • A plant-derived, biodegradable surfactant. It is mild and safe for sensitive skin.
Sodium Gluconate • Natural mineral, helps grab onto and remove foreign contaminants.
Sodium Citrate • Natural mineral, helps grab onto and remove pollutants.
Vegetable Glycerin• Derived from vegetables. It is biodegradable and helps the plant surfactants do their job. Food-grade & USP kosher.
Dimethyl 9-Decenamide • A plant-based, biodegradable nonionic surfactant that helps clean and removes grease and other substances.
Caprylyl Capryl Glucoside • A biodegradable plant-based surfactant with mild chemistry and sensitive skin compatibility.
Polysorbate 20 • Plant-based performance stabilizer. Helps in the spreadability of liquids and stabilizes the formula when adding essential oils and phthalate-free fragrances. Biodegradable. USP kosher. Food-Grade. Dioxane-free.
Caprylyl Glycol, Phenoxyethanol • Safe preservatives used sparingly, prevents bacteria from growing in container.
Scent Ingredients
Find detail information about your chosen scent above in the product description.
All of our scents are made with –
Pure essential oils • hand selected by us from small farms all around the world.
and/or
Phthalate-free fragrance oils • aromatic compounds made of GRAS safe synthetics. Certified free of the 624 carcinogens and 323 reproductive/developmental toxins listed under the Prop 65 act.
How many loads are in a bottle?
24 oz: 12 - 24 loads
Half Gallon: 64 - 128 loads
Gallon: 128 - 256 loads
5 Gallon: 640 - 1280 loads
based on the following guidelines:
1/2 oz light soiled / small load
1 oz activewear / medium load
2 oz heavy soiled / large load
Laundry Tips
Stain removal. Simply place a little detergent directly on the stain and scrub the fabric together. Some stains respond better with cold-water vs hot water. For more details on a specific stain removal, please see our helpful Stain Removal Blogs.
Remove the toughest stains with Oxy Boost and Un-Bleach.
Soften hard water and clean with Epic Washing Soda.
Soften fabrics and remove odors with Fabric Softener.
Remove wrinkles and static with Alpaca Dyer Balls.
Dilute our Castile Soap with distilled water for a re-useable baby wipe solution.
Does this product come with a pump?
For Half Gallon and Gallon, we do not automatically provide a pump with with our products because our goal is to reduce waste.
If you would like a pump, we offer that as an additional option in our accessory section. Our pumps are cut specifically for the size bottle you have chosen, so be sure to order for the type of bottle that you purchased:
Half Gallon Plastic Jug Measuring Pump
Half Gallon Glass Jug Measuring Pump
1 Gallon Jug Measuring Pump (for Plastic or Glass)
The 24 oz Glass Jug does not have a pump available. We recommend using a cup for measuring if needed.
The 5 Gallon Eco-Jugs come with either the Spout or Pump option as pictured.
This lavender-scented detergent is highly praised for being non-toxic and effective at cleaning tough stains. Customers said it "always gets the hard stains out" and leaves clothes soft without residue. The scent is described as "heavenly" and not overpowering. One concern: the lid design can be messy and difficult to use as a measuring cup.
- 5 stars: 32 (97%)
- 4 stars: 1 (3%)
- 3 stars: 0 (0%)
- 2 stars: 0 (0%)
- 1 star: 0 (0%)
Rustic strength Laundry detergent is not only non toxic but actually works! I’ve been using it for years- I’m a nurse and my husband is a FF- it always gets the hard stains out, laundry feels clean and always smells amazing!
I love how this makes my clothes feel so soft. Doesn’t make them feel stiff like all the other name brand detergents.
Excellent company to deal with !!
I love this company so much! The product is fantastic! It’s beyond convenient to have the gallon with the pump. Relatively fast shipping. Found out about this company while pregnant with a baby and I love it! (Used the mama and baby safe during pregnancy and for baby). I don’t imagine ever going back to big store brands. Thank you!!
This product did a wonderful job! Thanks!!
I absolutely love the smell of this detergent. Also love that my clothes don’t come out of washer with residue still on them.
Cleans great smells wonderful
The detergent itself is nice: washes well and smells good. The bottle it comes in, not so much. Be prepared to have your own measuring cup bc the lid won’t work as one. I also have to use something I’m about to wash to wipe around the detergent lid or it will be one sticky mess.
It has made a world of difference for us and my daughter now uses it. Win,win
I love the laundry detergent and the oxy boost really works well when needed. My son found this product because it’s clean and now it’s all I will ever use. !
I love how it smells and I am really excited to try it and see how it helps.
I love this laundry detergent. It gets my clothes clean, smelling good and I don't have to worry about bad chemicals. I have been using this for almost 1 year and keep ordering.
I have been using Rustic strength for over two years.
The amount of uses in a gallon last for ever you use leads the leading brands and clothes don't smell like perfume they smell like flowers.
The clothes are soft and it does no gunk up washer .
My husband works in dirt and grease and grime and this has been a life saver! Not only does it get it all out but it makes it all smell amazing!
I really like it so far and it lasts me awhile!
My laundry feels cleaner than ever before! There is no greasy residue left behind like with other detergents.
We love this detergent. Smells great and doesn't have any of the bad stuff.
Love that the detergent is toxin free. I use it on everything love that you can make your own sense. Smells lovely and works great.
Love the scent and no skin irritation.
Cleans well and smells wonderful!
Absolutely love the rustic strength laundry and the lavender scent is heavenly
This detergent is excellent! Love the smell and clean greats.
Smells absolutely fantastic!
I love the lavender smell in the laundry detergent and I love the fact that I feel safe washing my kid’s clothes with it. It cleans the messy clothes from my toddlers well without heavy harsh chemicals being added. Looking forward to trying more products and scents.
We love the laundry soap we’ve gotten! Not only does it smell incredible, our clothes feel cleaner, look better & I haven’t had any skin irritation because of laundry soap in months since we started using these products.
I have been so happy with all of the RS products I have used. They are excellent at cleaning and smell terrific!
This stuff is amazing. I absolutely love it. I like how it’s non toxic and it’s one of the only non toxic detergents I’ve found that is not straight water consistency. I’ve tried Truly Free and it was terrible and straight watery. But this stuff. It will have my business the rest of my life
My daughter loves lavender and this detergent is perfect and not over bearing at all. I love the glass bottle as well too.
I wasn’t sure if a natural laundry soap would be a me to handle my hard, well water, but not only does it handle it, it has made my clothes feel and smell like they’re brand new!
#RusticStrength
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