Image of shirt before stain removal
Image of shirt after stain removal

Same Shirt. One Wash.

That is a real stain, on a real kid's shirt, gone in a single cycle. No chlorine bleach. No optical brighteners. No phthalates. Most detergents lean on optical brighteners, which do not clean anything. They just coat the fibers so your eye reads "brighter." We would rather actually get the stain out and hand you the ingredient list.

How To Use

Ingredients

Scent Ingredients

How many loads are in a bottle?

Laundry Tips

Does this product come with a pump?

This lavender detergent effectively cleans clothes, including tough stains, while leaving them soft and fresh-smelling. Customers praised its non-toxic formula and pleasant lavender scent that's not overpowering. One shopper noted the lid design could be improved as it's difficult to use for measuring and can become sticky.

Residue (positive)Detergent (positive)Stains (positive)Clothes (positive)Scent (positive)
  • 5 stars: 37 (97%)
  • 4 stars: 1 (3%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
A
Anonymous (Summerville, SC, US)
Half Gallon Plastic
Smells So Good!

Smells so good! I will be placing reoccurring orders from here on out.

K
Kathy G (Sussex, NJ, US)
Gallon Plastic
Great toxic free laundry detergent

I love this detergent because it smells amazing and cleans well. Highly recommend.

A
Anonymous (Greenwich, CT, US)
24 oz Glass
Lovely detergent

Cleans well and with a fresh hint of lavender without being too overpowering!

B
Brando E (Indianapolis, IN, US)
Gallon Plastic
Awesome

Great products

A
Amanda Terry (Springfield, TN, US)
Half Gallon Glass

Amazing product

L
Lauren Panek (Laconia, NH, US)
Half Gallon Glass
Look no further this the best on the market

Rustic strength Laundry detergent is not only non toxic but actually works! I’ve been using it for years- I’m a nurse and my husband is a FF- it always gets the hard stains out, laundry feels clean and always smells amazing!

A
Amanda Butler (Mount Juliet, TN, US)
Gallon Glass
Love for Lavender

I love how this makes my clothes feel so soft. Doesn’t make them feel stiff like all the other name brand detergents.

M
Mike W (Chicopee, MA, US)
Gallon Plastic
Excellent product !!

Excellent company to deal with !!

B
Brigit Vanhoutte (Harrisburg, SD, US)
Gallon Plastic
I will probably order for life!

I love this company so much! The product is fantastic! It’s beyond convenient to have the gallon with the pump. Relatively fast shipping. Found out about this company while pregnant with a baby and I love it! (Used the mama and baby safe during pregnancy and for baby). I don’t imagine ever going back to big store brands. Thank you!!

M
Marjorie Faust (Kunkletown, PA, US)
Half Gallon Plastic
Laundry Detergent/ Lavender

This product did a wonderful job! Thanks!!

j
jaclyn ringer (Jacksonville, FL, US)
Gallon Plastic

I absolutely love the smell of this detergent. Also love that my clothes don’t come out of washer with residue still on them.

N
Nancy Pfeffer (Mesa, AZ, US)
Half Gallon Plastic
Lavender laundry soap

Cleans great smells wonderful

A
Ashley Wells (Henderson, TX, US)
Half Gallon Plastic
Nice detergent, poor lid design

The detergent itself is nice: washes well and smells good. The bottle it comes in, not so much. Be prepared to have your own measuring cup bc the lid won’t work as one. I also have to use something I’m about to wash to wipe around the detergent lid or it will be one sticky mess.

N
Nancy Harrington
Half Gallon Glass
Great stuff

It has made a world of difference for us and my daughter now uses it. Win,win

M
Marisue Opitz (Bonita Springs, FL, US)
Gallon Plastic
Incredible smell , great product !

I love the laundry detergent and the oxy boost really works well when needed. My son found this product because it’s clean and now it’s all I will ever use. !

M
Michael

I love how it smells and I am really excited to try it and see how it helps.

J
Jodie Wackerman (Riverside, CA, US)
Half Gallon Plastic
Great Laundry Detergent

I love this laundry detergent. It gets my clothes clean, smelling good and I don't have to worry about bad chemicals. I have been using this for almost 1 year and keep ordering.

M
Michellelaubsch (Atlanta, GA, US)
Lavender Laundry detergent is the best!

I have been using Rustic strength for over two years.
The amount of uses in a gallon last for ever you use leads the leading brands and clothes don't smell like perfume they smell like flowers.
The clothes are soft and it does no gunk up washer .

N
Natasha Carter (Lake Point, UT, US)
Half Gallon Plastic
Best Laundry Soap

My husband works in dirt and grease and grime and this has been a life saver! Not only does it get it all out but it makes it all smell amazing!

S
Shana Bingham (Las Vegas, NV, US)
Half Gallon Plastic
Great laundry soap

I really like it so far and it lasts me awhile!

M
M Grav (Reidsville, NC, US)
Gallon Plastic
Just clean

My laundry feels cleaner than ever before! There is no greasy residue left behind like with other detergents.

B
Brandon Loshak (Davie, FL, US)
Gallon Plastic
Great!

We love this detergent. Smells great and doesn't have any of the bad stuff.

k
kelly turner (Charlotte, NC, US)
Half Gallon Glass
Lovely

Love that the detergent is toxin free. I use it on everything love that you can make your own sense. Smells lovely and works great.

P
Peter Clark (Wrentham, MA, US)
Gallon Plastic
Love it

Love the scent and no skin irritation.

D
D C (Sussex, NJ, US)
Half Gallon Plastic
Lavender Laundry Detergent

Cleans well and smells wonderful!

B
Blank (Denver, CO, US)
Half Gallon Glass
Love!

Absolutely love the rustic strength laundry and the lavender scent is heavenly

J
JJ (Plain, WI, US)
Gallon Plastic
Excellent Laundry Detergent

This detergent is excellent! Love the smell and clean greats.

J
Jo

Smells absolutely fantastic!

M
Megan R. (Winter Garden, FL, US)
Gallon Plastic
Love the smell and ingredients

I love the lavender smell in the laundry detergent and I love the fact that I feel safe washing my kid’s clothes with it. It cleans the messy clothes from my toddlers well without heavy harsh chemicals being added. Looking forward to trying more products and scents.

#RusticStrength

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