Laundry
Detergent
|
Lavender
Concentrated, deep-cleaning, Liquid Laundry Detergent. Made from renewable plant + earth mineral-derived ingredients.
- Color-safe
- Safe for the most sensitive skin
- More loads per jug than common detergent
- Can be used in regular or HE (high-efficiency) washers.
- 100% biodegradable, septic & greywater safe
Lavender Scent:
Lavandula Angustifolia (Lavender) Oil, Linalool (Naturally-occurring component in lavender oil)
Pure essential oils • hand selected by us from small farms all around the world.
Toxin + Irritant Free | Ditch the toxins and irritants found in most detergents. Our Liquid Laundry Detergent is hypoallergenic and completely dye-free ∙ perfume-free ∙ SLS-free ∙ SLES-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ optical brightener-free ∙ filler-free ∙ petroleum-free ∙ palm oil-free ∙ gluten-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.
Third-Party Lab Tested | Tested by an independent accredited lab. No detectable heavy metals, glyphosate, or pesticides, down to parts per billion. See the reports →
No Lingering Scent | Rustic Strength Detergents do not contain any Optical Brighteners or Chemical Binders. These are the elements that allow scent (and additional residues) to remain in your fabrics. We view this as an asset, however if you would like to enhance the scent, we recommend adding an essential oil to your Dryer Balls, or by utilizing a toxin-free Linen Spray.
Small Batch Fresh | Our Liquid Laundry Detergent is produced daily at our family-run factory in The Ozarks, USA — arriving to you made the same week.
Third-Party Lab Tested
Laundry Detergent | Lavender
Independently tested by an accredited lab. Here is what came back.
Why we test
Toxic metals build up in the body over time and can enter products as raw-material contaminants, not on purpose. they have no place in something that touches your skin and your water.
Understanding the results
Why we test
The most widely used herbicide in the world, and the subject of an active safety debate. because many of our ingredients are plant-derived, we verify none carries through from sprayed crops.
Understanding the results
Why we test
Crop residues can carry through from the field into plant-based ingredients. we screen a broad panel so what is sprayed does not end up in your laundry.
Understanding the results
Why we test
1,4-dioxane is a manufacturing byproduct, not an ingredient, so it never appears on a label even when it is present. in 2024 the epa determined it poses an unreasonable risk to human health, with concerns that include cancer, liver damage, and harm to the tissue involved in smell. it forms while the surfactants in many soaps and detergents are made, so a label cannot tell you whether it is there. a lab test can, so we run one.
Understanding the results
Why we test
Phthalates are common plasticizers and fragrance carriers, and several are on california's prop 65 list for reproductive concerns. they are rarely disclosed, so we screen the whole family.
Understanding the results
Why we test
Pfas ("forever chemicals") are persistent synthetic compounds that accumulate in the body and environment.
Understanding the results
Same
Shirt.
One
Wash.
That is a real stain, on a real kid's shirt, gone in a single cycle. No chlorine bleach. No optical brighteners. No phthalates. Most detergents lean on optical brighteners, which do not clean anything. They just coat the fibers so your eye reads "brighter." We would rather actually get the stain out and hand you the ingredient list.
How To Use
Ingredients
Scent Ingredients
How many loads are in a bottle?
Laundry Tips
Does this product come with a pump?
#RusticStrength
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