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Laundry Detergent | Lavender

Laundry Detergent | Lavender

Regular price $32.00
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Concentrated, deep-cleaning, Liquid Laundry Detergent. Made from renewable plant + earth mineral-derived ingredients. 

  • Color-safe
  • Safe for the most sensitive skin
  • More loads per jug than common detergent
  • Can be used in regular or HE (high-efficiency) washers. 
  • 100% biodegradable, septic & greywater safe

Toxin + Irritant Free | Ditch the toxins and irritants found in most detergents. Our Liquid Laundry Detergent is hypoallergenic and completely dye-free ∙ perfume-free ∙ SLS-free ∙ SLES-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ optical brightener-free ∙ filler-free ∙ petroleum-free ∙ palm oil-free ∙ gluten-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free. 

No Lingering Scent | Rustic Strength Detergents do not contain any Optical Brighteners or Chemical Binders. These are the elements that allow scent (and additional residues) to remain in your fabrics. We view this as an asset, however if you would like to enhance the scent, we recommend adding an essential oil to your Dryer Balls, or by utilizing a toxin-free Linen Spray.

Small Batch Fresh | Our Liquid Laundry Detergent is produced daily at our family-run factory in The Ozarks, USA — arriving to you made the same week.

How Long Will This Last?

Half Gallon — 128 loads

Gallon — 256 loads

5 Gallon — 1280 loads

(based on a small load of laundry)

Washing Directions

1/2 oz light soiled / small load
1 oz activewear / medium load
2 oz heavy soiled / large load

Our Measuring Pumps for Half Gallon & Gallon containers dispense exactly 1oz.

With our highly concentrated active ingredients, we do NOT recommend overfilling your laundry tub with clothes.  It is best to work with a medium size load and about 1 oz of detergent.  This way your laundry tumbles/swishes around in the tub and gets plenty of water and detergent on all the garments to ensure proper cleaning.

If you have lots of bubbles in your washing machine, decrease how much detergent you use.

If you have hard water use our Oxyboost to help soften the water so the detergent can work more efficiently.

Septic and graywater safe.

When to use Hot Water
Hot water is good for whites, typical dirty clothes, sweaty active wear, and diapers.  Hot water is best to remove germs, kill dust mites, and heavily soiled items.

When to use Warm Water
Warm water  is good for cleaning most man-made fibers, knits, and jeans.  It will clean without fading or significant shrinking.

When to use Cold Water
Cold water is best for dark colors, bright colors that bleed, or delicate fabrics. Pre-treat or pre-soak your clothes if items are heavily soiled.

Laundry Tips

Stain removal. Simply place a little detergent directly on the stain and scrub the fabric together.  Some stains respond better with cold-water vs hot water.  For more details on a specific stain removal, please see our blog posts.

Remove the toughest stains with Oxy Boost and Un-Bleach.

Soften hard water and clean with Epic Washing Soda.

Soften fabrics and remove odors with Organic Fabric Softener.

Remove wrinkles and static with Alpaca Dyer Balls.

Dilute our Castile Soap with distilled water for a re-useable baby wipe solution. 

Ingredients

Charcoal Filtered Deionized Water • High-purity water.

Cocamidopropyl Hydroxysultaine • Naturally derived from coconut, palm-free, it is an environmentally friendly and biodegradable surfactant with high foaming and mild chemistry.

Sodium C14-C16 Olefin Sulfonate • Derived from coconuts, palm-free, this mild-surfactant helps to lift dirt and debris from surfaces, so the water can whisk them away. Biodegradable. 

Cocamidopropyl Betaine • Naturally derived from coconut and palm-free. It is an environmentally friendly, high-foaming, and biodegradable surfactant.

Decyl Glucoside • A plant-derived, biodegradable surfactant. It is mild and safe for sensitive skin.

Sodium Gluconate • Natural mineral, helps grab onto and remove foreign contaminants.

Sodium Citrate • Natural mineral, helps grab onto and remove pollutants.

Sodium Carbonate • Natural mineral, helps pull dirt out of garment fibers.

Vegetable Glycerin• Derived from vegetables. It is biodegradable and helps the plant surfactants do their job. Food-grade & USP kosher.

Dimethyl 9-Decenamide • A plant-based, biodegradable nonionic surfactant that helps clean and removes grease and other substances.

 Capryl Caprylyl Glucoside • A biodegradable plant-based surfactant with mild chemistry and sensitive skin compatibility.

Polysorbate 20 • Plant-based performance stabilizer. Helps in the spreadability of liquids and stabilizes the formula when adding essential oils and phthalate-free fragrances. Biodegradable. USP kosher. Food-Grade. Dioxane-free. 

Caprylyl Glycol, Phenoxyethanol • Safe preservatives used sparingly, prevents bacteria from growing in container.

Learn more about these ingredients on our blog.

Scent

Unscented
Contains no essential oils or phthalate-free fragrance oils

Lavender/Lime 
Lavandula Angustifolia Lavandula Stoechas (French Lavender) Oil, Lavandula Latifolia (Portuguese Lavender) Herb Oil, Lavandula Angustifolia (Common Lavender) Oil, Lavandula Hybrida (Hybrid Lavender) Oil, Citrus Aurantifolia (Lime) Oil

Lavender 
Lavandula Angustifolia Lavandula Stoechas (French Lavender) Oil, Lavandula Latifolia (Portuguese Lavender) Herb Oil, Lavandula Angustifolia (Common Lavender) Oil, Lavandula Hybrida (Hybrid Lavender) Oil

Peppermint 
Mentha Piperita (Peppermint) Oil

Rosemary/Mint 
Mentha Piperita (Peppermint) Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil

Fresh Linen 
Fresh Linen Phthalate-Free Fragrance Oil. Unlike most fragrances, these not contain any chemicals on the California Prop 65 list known to cause cancer or reproductive harm ( such as phthalates, parabens, dyes, formaldehyde and more ).

Close The Loop Refill Program


Please send Rustic Strength Containers to:
403 N Oak Ave
Mansfield, MO 65704

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Customer Reviews

Based on 1475 reviews
89%
(1316)
7%
(108)
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(22)
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(8)
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(21)
A
Amy Hankins (New Boston, TX, US)
Rosemary & Mint Laundry Detergent

I used the 24 oz first and liked it so much I ordered the gallon. I am half way through the gallon and so far I love it. I am hoping to order more along with the booster for the "mens" clothes in my laundry, for they need a little extra with the grease and farm "things" on their jeans!!

A
Ariel

This scent has got to be the absolute best combination I could’ve put together that does not affect my allergies or give me headaches. Please consider allowing all products to be custom-made.

D
Denise Bullock (Burlington, NC, US)
The Best

The first time I used Rustic Strength was the last time I used all store bought detergents. Rustic Strength deep cleans, smells amazing and uses much less to get the job done. I've introduced Rustic Strength to family members and they have switched as well.

N
Natasha Carter (Lake Point, UT, US)
Best Laundry Soap

My husband works in dirt and grease and grime and this has been a life saver! Not only does it get it all out but it makes it all smell amazing!

C
Courtney

We have hard water so this stuff is a MUST! I can tell a difference in how clean our clothes and bedding is.