Laundry
Detergent
|
Lavender
Hand-crafted quality; generally ships within 24 business hours.
Use code 'WELCOME10' to save 10% on your first order.
Free shipping: On all orders over $90.



Concentrated, deep-cleaning, Liquid Laundry Detergent. Made from renewable plant + earth mineral-derived ingredients.
- Color-safe
- Made for sensitive skin
- More loads per jug than common detergent
- Can be used in regular or HE (high-efficiency) washers.
- Biodegradable, septic & greywater safe
Lavender Scent:
Lavandula Angustifolia (Lavender) Oil, Linalool (Naturally-occurring component in lavender oil)
Pure essential oils • hand selected by us from small farms all around the world.
What Makes This Product Different? It's dye-free • sodium lauryl sulfate (sls) free • sodium laureth sulfate (sles) free • paraben-free • phthalate-free • 1,4 dioxane-free • ethoxylated alcohol-free • filler-free • prop-65 free — and simply worry-free.



Third-Party Lab Tested | Tested by an independent accredited lab. See the reports →
Small Batch Fresh | Our products arrive directly to you from our family-owned and operated factory in the Ozarks, USA.



Alternatively, enhance your laundry:
• in the washer, with Scented Fabric Softener
• in the dryer, with our scented Dryer Ball options
• after-care, with Linen Spray
Laundry Detergent | Lavender
Independently tested by an accredited lab. Here is what came back.
Why we test
Toxic metals build up in the body over time and can enter products as raw-material contaminants, not on purpose. they have no place in something that touches your skin and your water.
Why we test
The most widely used herbicide in the world, and the subject of an active safety debate. because many of our ingredients are plant-derived, we verify none carries through from sprayed crops.
Why we test
Crop residues can carry through from the field into plant-based ingredients. we screen a broad panel so what is sprayed does not end up in your laundry.
Why we test
1,4-dioxane is a manufacturing byproduct, not an ingredient, so it never appears on a label even when it is present. in 2024 the epa determined it poses an unreasonable risk to human health, with concerns that include cancer, liver damage, and harm to the tissue involved in smell. it forms while the surfactants in many soaps and detergents are made, so a label cannot tell you whether it is there. a lab test can, so we run one.
Why we test
Phthalates are common plasticizers and fragrance carriers, and several are on california's prop 65 list for reproductive concerns. they are rarely disclosed, so we screen the whole family.
Why we test
Pfas ("forever chemicals") are persistent synthetic compounds that accumulate in the body and environment.


Same
Shirt.
One
Wash.
That is a real stain, on a real kid's shirt, gone in a single cycle. No chlorine bleach. No optical brighteners. No phthalates. Most detergents lean on optical brighteners, which do not clean anything. They just coat the fibers so your eye reads "brighter." We would rather actually get the stain out and hand you the ingredient list.
How To Use
1/2 oz light soiled / small load
1 oz activewear / medium load
2 oz heavy soiled / large load
Our Measuring Pumps for Half Gallon & Gallon containers dispense exactly 1oz.
With our highly concentrated active ingredients, we do NOT recommend overfilling your laundry tub with clothes. It is best to work with a medium size load and about 1 oz of detergent. This way your laundry tumbles/swishes around in the tub and gets plenty of water and detergent on all the garments to ensure proper cleaning.
If you have lots of bubbles in your washing machine, decrease how much detergent you use.
If you have hard water use our Oxyboost to help soften the water so the detergent can work more efficiently.
Septic and graywater safe.
When to use Hot Water
Hot water is good for whites, typical dirty clothes, sweaty active wear and diapers. Hot water is best to remove germs, kill dust mites and heavily soiled items.
When to use Warm Water
Warm water is good for cleaning most man-made fibers, knits and jeans. It will clean without fading or significant shrinking.
When to use Cold Water
Cold water is best for dark, bright colors that bleed or delicate fabrics. Pre-treat or pre-soak your clothes if items are heavily soiled.
Ingredients
High-Purity Water (charcoal-filtered, reverse osmosis, UV-sanitized)
Cocamidopropyl Betaine (Naturally derived from coconut and palm-free. It is an environmentally friendly, high-foaming, and biodegradable surfactant.)
Cocamidopropyl Hydroxysultaine (Naturally derived from coconut, palm-free, it is an environmentally friendly and biodegradable surfactant with high foaming and mild chemistry.)
Sodium C14-C16 Olefin Sulfonate (Derived from coconuts, palm-free, this mild-surfactant helps to lift dirt and debris from surfaces, so the water can whisk them away. Biodegradable. )
Coco-Glucoside (A plant-derived, biodegradable surfactant. It is mild and safe for sensitive skin.)
Vegetable Glycerin (Derived from vegetables. It is biodegradable and helps the plant surfactants do their job. Food-grade & USP kosher.)
Sodium Citrate (Natural mineral, helps grab onto and remove pollutants.)
Caprylyl Glycol, Phenoxyethanol (Safe preservatives used sparingly, prevents bacteria from growing in container.)
Polysorbate 20 (Plant-based performance stabilizer. Helps in the spreadability of liquids and stabilizes the formula when adding essential oils and phthalate-free fragrances. Biodegradable. USP kosher. Food-Grade. Dioxane-free. )
Caprylyl Capryl Glucoside (A biodegradable plant-based surfactant with mild chemistry and sensitive skin compatibility.)
Dimethyl 9-Decenamide (A plant-based, biodegradable nonionic surfactant that helps clean and removes grease and other substances.)
Sodium Gluconate (Natural mineral, helps grab onto and remove foreign contaminants.)
Citric Acid (balances pH)
Essential Oil and/or Phthalate-Free Fragrance Oil (scent, if scented)
Scent Ingredients
Find detail information about your chosen scent above in the product description.
All of our scents are made with –
Pure essential oils • hand selected by us from small farms all around the world.
and/or
Phthalate-free fragrance oils • aromatic compounds made of GRAS safe synthetics. Certified free of the 624 carcinogens and 323 reproductive/developmental toxins listed under the Prop 65 act.
How many loads are in a bottle?
24 oz: 12 - 24 loads
Half Gallon: 64 - 128 loads
Gallon: 128 - 256 loads
5 Gallon: 640 - 1280 loads
based on the following guidelines:
1/2 oz light soiled / small load
1 oz activewear / medium load
2 oz heavy soiled / large load
Laundry Tips
Stain removal. Simply place a little detergent directly on the stain and scrub the fabric together. Some stains respond better with cold-water vs hot water. For more details on a specific stain removal, please see our helpful Stain Removal Blogs.
Remove the toughest stains with Oxy Boost and Un-Bleach.
Soften hard water and clean with Epic Washing Soda.
Soften fabrics and remove odors with Fabric Softener.
Remove wrinkles and static with Alpaca Dyer Balls.
Dilute our Castile Soap with distilled water for a re-useable baby wipe solution.
Does this product come with a pump?
For Half Gallon and Gallon, we do not automatically provide a pump with with our products because our goal is to reduce waste.
If you would like a pump, we offer that as an additional option in our accessory section. Our pumps are cut specifically for the size bottle you have chosen, so be sure to order for the type of bottle that you purchased:
Half Gallon Plastic Jug Measuring Pump
Half Gallon Glass Jug Measuring Pump
1 Gallon Jug Measuring Pump (for Plastic or Glass)
The 24 oz Glass Jug does not have a pump available. We recommend using a cup for measuring if needed.
The 5 Gallon Eco-Jugs come with either the Spout or Pump option as pictured.
This lavender detergent effectively cleans clothes, including tough stains, while leaving them soft and fresh-smelling. Customers praised its non-toxic formula and pleasant lavender scent that's not overpowering. One shopper noted the lid design could be improved as it's difficult to use for measuring and can become sticky.
- 5 stars: 37 (97%)
- 4 stars: 1 (3%)
- 3 stars: 0 (0%)
- 2 stars: 0 (0%)
- 1 star: 0 (0%)
Smells so good! I will be placing reoccurring orders from here on out.
I love this detergent because it smells amazing and cleans well. Highly recommend.
Cleans well and with a fresh hint of lavender without being too overpowering!
Great products
Amazing product
Rustic strength Laundry detergent is not only non toxic but actually works! I’ve been using it for years- I’m a nurse and my husband is a FF- it always gets the hard stains out, laundry feels clean and always smells amazing!
I love how this makes my clothes feel so soft. Doesn’t make them feel stiff like all the other name brand detergents.
Excellent company to deal with !!
I love this company so much! The product is fantastic! It’s beyond convenient to have the gallon with the pump. Relatively fast shipping. Found out about this company while pregnant with a baby and I love it! (Used the mama and baby safe during pregnancy and for baby). I don’t imagine ever going back to big store brands. Thank you!!
This product did a wonderful job! Thanks!!
I absolutely love the smell of this detergent. Also love that my clothes don’t come out of washer with residue still on them.
Cleans great smells wonderful
The detergent itself is nice: washes well and smells good. The bottle it comes in, not so much. Be prepared to have your own measuring cup bc the lid won’t work as one. I also have to use something I’m about to wash to wipe around the detergent lid or it will be one sticky mess.
It has made a world of difference for us and my daughter now uses it. Win,win
I love the laundry detergent and the oxy boost really works well when needed. My son found this product because it’s clean and now it’s all I will ever use. !
I love how it smells and I am really excited to try it and see how it helps.
I love this laundry detergent. It gets my clothes clean, smelling good and I don't have to worry about bad chemicals. I have been using this for almost 1 year and keep ordering.
I have been using Rustic strength for over two years.
The amount of uses in a gallon last for ever you use leads the leading brands and clothes don't smell like perfume they smell like flowers.
The clothes are soft and it does no gunk up washer .
My husband works in dirt and grease and grime and this has been a life saver! Not only does it get it all out but it makes it all smell amazing!
I really like it so far and it lasts me awhile!
My laundry feels cleaner than ever before! There is no greasy residue left behind like with other detergents.
We love this detergent. Smells great and doesn't have any of the bad stuff.
Love that the detergent is toxin free. I use it on everything love that you can make your own sense. Smells lovely and works great.
Love the scent and no skin irritation.
Cleans well and smells wonderful!
Absolutely love the rustic strength laundry and the lavender scent is heavenly
This detergent is excellent! Love the smell and clean greats.
Smells absolutely fantastic!
I love the lavender smell in the laundry detergent and I love the fact that I feel safe washing my kid’s clothes with it. It cleans the messy clothes from my toddlers well without heavy harsh chemicals being added. Looking forward to trying more products and scents.
#RusticStrength
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