People + planet safe | Those distancing themselves from known toxins and allergens found in commercial bleach will find relief here.Our Un-Bleach is hypoallergenic and completely phosphate-free ∙ phthalate-free ∙ paraben-free∙ fragrance-free ∙ sulfate-free ∙ paraben-free∙ 1,4-dioxane-free ∙ petroleum-free∙ optical brightener-free ∙ dye-free ∙ filler-free ∙ gluten-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply Worry Free.
How Un-Bleach works |Un-Bleach is 100% Oxygen Bleach with no fillers like other brands. When mixed with water, it becomes a powerful solution that dissolves your stain’s chemical bonds. Uncovering the original color and brightness, previously dulled by the stain. Surfaces and fabrics are restored to look as good as new!
Mama + Baby safe | Babies have sensitive skin that can easily become irritated by the residue left on their clothes, blankets, and cloth diapers from bleach and most commercial stain removers. Un-Bleach is made without harsh chemicals or added fragrances. Unscented is the best choice for babies because even a mild fragrance can cause them irritation. Unscented is also the safest for pregnant and breastfeeding mamas! To see our other fragrance-free, baby-safe products, visit Mama + Baby Safe.
Fully biodegradable | Un-Bleach will readily degrade after use, so it is grey-water and septic-safe. Its rinse water is non-toxic to aquatic life.
Third-Party Lab Tested
Un-Bleach
No detectable lead, arsenic, mercury, or cadmium.
Toxic metals build up in the body over time and can enter products as raw-material contaminants, not on purpose. they have no place in something that touches your skin and your water.
No detectable glyphosate (commonly known as the weed-killer Round-Up), or its byproduct AMPA.
The most widely used herbicide in the world, and the subject of an active safety debate. because many of our ingredients are plant-derived, we verify none carries through from sprayed crops.
Not detected above 0.01 ppm
Glyphosate
None detected
AMPA (glyphosate byproduct)
None detected
Anresco Laboratories · ISO/IEC 17025 (cert AT-1551) · Jun 2026
All clear across a panel of more than 200 compounds.
Crop residues can carry through from the field into plant-based ingredients. we screen a broad panel so what is sprayed does not end up in your laundry.
200+ analytes, none detected above the lab's limits
No detectable 1,4-dioxane, the cancer-linked byproduct that can form when common surfactants are made.
1,4-dioxane is a manufacturing byproduct, not an ingredient, so it never appears on a label even when it is present. in 2024 the epa determined it poses an unreasonable risk to human health, with concerns that include cancer, liver damage, and harm to the tissue involved in smell. it forms while the surfactants in many soaps and detergents are made, so a label cannot tell you whether it is there. a lab test can, so we run one.
Not detected above 1 ppm
1,4-Dioxane
None detected
Tested by Intertek Allentown. Jul 2026.
No detectable phthalates across a panel of 9, including DEHP and DBP and the harder-to-catch DINP and DIDP.
Phthalates are common plasticizers and fragrance carriers, and several are on california's prop 65 list for reproductive concerns. they are rarely disclosed, so we screen the whole family.
Not detected above 10 ppm (100 ppm for DINP and DIDP)
Phthalates (panel of 9 including DEHP, DBP, DINP, DIDP)
Customers praised this non-toxic bleach alternative for effectively brightening whites, removing tough stains, and cleaning multiple surfaces. Many noted it "works better than bleach" without harsh chemicals or fumes. Versatile for laundry, dishwashers, and household cleaning. Some mentioned occasional odor issues with towels and higher price point.
It’s nice being able to walk away from harmful chemicals. Unbleach does a good job cleaning.
L
Lacey
Great product, I love that I can use it on mulitple things and not just laundry.
C
C.W.
Un-Bleach is a must! My husbands work clothes come out new! Towels and sheets are so fresh! This is a must in every home.
D
Donna B (Austin, TX, US)
2 LB
Loving it!
I bought the laundry detergent, un-bleach, and fabric softener. All of it is working amazingly well. Gets the stains out, cleans well and smells great.
B
Breanna Agich (Phoenix, AZ, US)
2 LB
LOVE
I looked forever for a laundry detergent and solvent that was non-toxic but actually worked and smelled amazing! This is it! Highly recommend!
V
Veronica Rodriguez (Windsor, CO, US)
2 LB
I can see the dirt coming off the clothes
I bought the Unbleach because I was tired of dingy whites that never come clean. Even if I wanted to, I can't use regular bleach. It irritates my lungs and I end up coughing uncontrollably for a long time. So I decided this was worth a try. I can literally see the dirt in the water and the whites are brighter and whiter and I've only used it twice. Definitely going to be a regular staple in my laundry room.
J
JUAN
Best product in the market
R
R. (St. Petersburg, FL, US)
5 LB
Works Great
This has really been a game changer! It gets everything so clean and white.
P
Paula Smith (Paoli, IN, US)
2 LB
Amazing!
I was shocked by how clean and bright my clothes looked. I didn’t realize how dingy everything was
D
Danielle Jordan (Dallas, TX, US)
5 LB
Love Un-Bleach
It noticeably freshens my laundry, and it actually has a really nice scent! I highly recommend!
T
Tina Hermann (Freehold, NJ, US)
2 LB
Unbleach
Love this! Makes clothes white and bright. No more splashes and bleach stains. No more chemicals!! Healthy living 2025
J
Jacob Masteller (Murfreesboro, TN, US)
9 LB Glass Jar with Metal Cap
Works
Stuff works great. I’m kinda surprised.
C
Cindy (Conway, SC, US)
2 LB
Awesome bleach alternative!
I finally found a product that will get my white sheets and towels clean and white again! This un bleach is amazing. I think it actually works better than bleach and has no harmful chemicals. This is a great find! I will never use the bad bleach again!
A
Ashleigh Barnett (Brandon, FL, US)
5 LB
A must in laundry
A must when doing laundry. It is safe on colors, and sanitizes also which I love
N
Nicole Andras (Mamou, LA, US)
2 LB
Something that actually gets the job done and it's something I've been searching for non toxic, chemical free
J
Jennifer Hamman (Gary, IN, US)
9 LB Glass Jar with Metal Cap
Good Product
We are very hard on our clothes, this helps get them clean.
D
Deb Jones (Blue Springs, MO, US)
9 LB Glass Jar with Metal Cap
Happy Customer
I haven’t used this product for all the uses yet but so far it has not disappointed! Can’t wait to try it on my grout.
A
Andrea Kalkbrenner (Willmar, MN, US)
20 LB
Un-Bleach
B
Brittany Ayres (Greenville, TX, US)
9 LB Glass Jar with Metal Cap
love it
its now a laundry staple!
N
Nancy Merrill (Oklahoma City, OK, US)
10 LB
UnBleach - more than just for the laundry
I love Un-Bleach. I put it into almost every load of laundry, but you can use it for so much more. If you want to have a sparkling clean sink, make a paste with un-bleach and a little bit of water, same for a clean tub. This is just one of the many products I love from Rustic Strength.
B
Brittany Manly (Bushnell, FL, US)
9 LB Glass Jar with Metal Cap
Love this product!! Works great.
Great product!!! Works great!
L
Lindsey Spencer (Orlando, FL, US)
5 LB
Removed Blueberry Stains
Honestly this is by far the best stain remover! My toddler came home with dried blueberry stains all over her white shirt. I thought this is as good as garbage. I decided to try the strain remover and soak the shirt in my tub like the directions say. I left it overnight and the next morning all the stains were gone. It also doesn't fade or ruin colors. I will continue buying.
E
Elizabeth Mitchell (Smithfield, NC, US)
2 LB
This not only cleaned my college son’s dirty socks he brought home but killed the odor too!! I’ve used it on tons of stubborn stains and they are gone every time!
C
Carla Holstine (Ormond Beach, FL, US)
2 LB
Unbleach is great
I put one scoop of unbleach and 1 scoop of oxyboost and the soap and fabric softener my wash is great clean smell great. Thank you
M
Mikayla Heitzenrater (Gasport, NY, US)
2 LB
Works well
Works very well! I use it to help clean my husbands work clothes and it does the trick.
A
Angela Cochneuer (Kansas City, MO, US)
5 LB
We love this!
A non toxic stain lifter! Yes!
N
Nikita (Knoxville, TN, US)
2 LB
Un-bleach
This product works great! Very pleased!
R
R Ruggiero (Utica, NY, US)
5 LB
Get the clean of bleach with no toxic smell
Get the clean of bleach with no toxic smell and keeps your colors bright . Product I’ll always keep in my house
K
Karen clark (Todd, NC, US)
9 LB Glass Jar with Metal Cap
Love it
I am getting away from Clorox to improve my family’s life. This alternative has been the answer
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