Organic
Fabric
Softener
Hand-crafted quality; generally ships within 24 business hours.
Use code 'WELCOME10' to save 10% on your first order.
Free shipping: On all orders over $75.






Natural softening + more | Keep your washing machine smelling fresh and clean with no leftover softener smell on your clothing after use and more:
- Loosens soap buildup the same way it does dirt
- Softens fabrics without harsh chemicals.
- Reduces static, making lint and pet hair less likely to cling to your clothing.
- Loosens aluminum chloride, as well as minerals like zinc and salt - which helps keep dirt from sticking to clothing.
- Antibacterial properties make it ideal for laundry and act as a deodorizer for your clothes.
- Works in regular and HE (high efficiency) washing machines
- 100% biodegradable
Different loads want different things. This Organic Fabric Softener is best for towels, cloth diapers, and anyone who wants maximum absorbency. For deep softness and scent that lasts beyond the dryer, meet our Grass-Fed Tallow Fabric Softener










Mama + Baby Safe | Babies' sensitive skin can easily become irritated by harsh chemical residue left on clothes, blankets, and cloth diapers from most laundry detergents. Our Fabric Softener is made without harsh chemicals or added fragrances. Unscented is the best choice for babies because even a mild fragrance can cause them irritation. Unscented is also the safest for pregnant and breastfeeding mamas! To see our other fragrance-free baby-safe products, visit Mama + Baby Safe.

How To Use
Fill fabric softener dispenser or fabric softener ball with 100% Organic Fabric Softener.
There is no left over fabric softener smell on clothing after use.
Ingredients
Acetic Acid (vinegar, derived from sugar cane)
High-Purity Water • charcoal-filtered, reverse osmosis, UV-sanitized
What is floating in my product?
There may be bits of floating material in the product. The material that you see floating that is yellow or even white in appearance is the “Mother”. This naturally occurring cellulose from organic sugar-cane vinegar that precipitates during dilution. It is harmless.
What the Material Is:
The particles are naturally occurring vinegar “mother” material, also known as bacterial cellulose. This cellulose is produced by acetic acid bacteria during vinegar fermentation and is common in organic, unfiltered agricultural vinegars, especially those derived from sugar cane.
This material is:
- Harmless
- Naturally occurring
- Not plastic, not foreign debris, and not a chemical contaminant
This can happen intermittently due to:
- Natural variation in sugar cane crops
- Age of the vinegar
- Temperature during dilution
- Degree of agitation
- Timing between dilution and use
What This Is NOT
- Not microbial contamination or spoilage
- Not container degradation (HDPE does not peel or dissolve this way)
- Not a sanitation failure
The acidic environment of vinegar strongly inhibits harmful microbial growth.
Does this product come with a pump?
For Half Gallon and Gallon, we do not automatically provide a pump with with our products because our goal is to reduce waste.
If you would like a pump, we offer that as an additional option in our accessory section. Our pumps are cut specifically for the size bottle you have chosen, so be sure to order for the type of bottle that you purchased:
Half Gallon Plastic Jug Measuring Pump
Half Gallon Glass Jug Measuring Pump
1 Gallon Jug Measuring Pump (for Plastic or Glass)
The 24 oz Glass Jug does not have a pump available. We recommend using a cup for measuring if needed.
The 5 Gallon Eco-Jugs come with either the Spout or Pump option as pictured.
This organic, vinegar-based softener effectively softens clothes without harsh chemicals. Customers praised its "all the softness without the heavy scent" and non-toxic formula, ideal for sensitive skin. Most found no lingering vinegar odor after drying. Some noted static issues and considered it pricey for vinegar, while a few experienced strong vinegar smell or delivery problems.
- 5 stars: 168 (87%)
- 4 stars: 16 (8%)
- 3 stars: 3 (2%)
- 2 stars: 1 (1%)
- 1 star: 5 (3%)
I’ve been using this product for about 1 month. So far I absolutely love it. I’ve recommended it to friends and family
I absolutely love this product! My clothes are soft and I don't have to worry about any chemicals.
I love the softness using fabric softener bring but have always hated the over perfumed leftovers. Rustic Strength is all the softness without the heavy scent . Love it!
I love all the products I have tried
Love it works great!!
Organic Fabric Softener
Keeps clothes clean and soft
I use this fabric softener on all of our clothes. We also have a dog and cat and I also use this fabric softener when I wash their bedding, etc. This fabric softener not only refreshes but helps sanitize without worry of allergic reactions for us or our pets. At first I was concerned about a possible vinegar odor but our laundry comes out smelling fresh. I have been using this fabric softener for a while now and plan to continue using it. Not only is this fabric softener good for our laundry needs, it is better for our washer! I prefer to use this liquid fabric softener added to the washer over the dryer sheets in the dryer that seem to leave a coating on clothes and the lint collector.
I love this product… it does a fantastic job!
I love your organic fabric softener. I have tried to remove toxins from my home, and your Organic fabric softener is one of my favorite new items. It smells clean and helps me feel better about my journey to simplify and detoxify my home.
This organic fabric softener makes my clothes and towels so soft and fresh. It’s an excellent addition paired with Rustic Strength Laundry Detergent!!
The stuff works really well I like it way better than any product out there I signed up for automatic refills
This fabric softer makes your clothes feel really soft. And not a very over powering smell either. Will definitely by again
I am thrilled with this fabric softener! It works extremely well, and I love the fact that it’s all natural. I will be purchasing it again.
Great clean product
Works great and doesn’t leave an over powering smell.
I am so glad I started this journey. I don't use regular soaps or any chemicals in my house anymore. Thank you.
Quita mal olor excelente producto
Love this softner
Results were BETTER than I could have hoped for! My clothes, towels, sheets & washing machine smell cleaner than brand new!
Great Strawberry Lemonade scented detergent!
Love it
Super cute jar!
Love this product and it is kind to my skin.
Perfection
When using Rustic Strength products not only do my clothes and counters feel and look clean , it makes me comfortable knowing my family is surrounded by a non-toxic environment
Love everything about this laundry detergent ❤️
We love this product. Who would have thought vinegar would do such a fabulous job softening our clothes. No odor at all. We will never go back to other toxic products. Thank you Rustic Strength!
I love all their products . They smell good and works great! Good clean products
Regular store bought softeners never made the cut and always caused irritation to skin. This one beats them out by actually softening clothes and laundry and not irritating the skin and being truly unscented. I’ll continue to be a customer here for my laundry needs
This wonderful stuff has been a game changer for our laundry! I hated using bleach & I never have to again with this stuff!
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