Organic
Fabric
Softener
Hand-crafted quality; generally ships within 24 business hours.
Use code 'WELCOME10' to save 10% on your first order.
Free shipping: On all orders over $75.






Natural softening + more | Keep your washing machine smelling fresh and clean — with no leftover softener smell on your clothing after use and more:
- Loosens soap buildup the same way it does dirt
- Softens fabrics without harsh chemicals like those found in most fabric softeners.
- Reduces static, making lint and pet hair less likely to cling to your clothing.
- Loosens aluminum chloride, as well as minerals like zinc and salt - which helps keep dirt from sticking to clothing.
- Antibacterial properties make it ideal for laundry and act as a deodorizer for your clothes.
- Works in regular and HE (high efficiency) washing machines
- 100% biodegradable
No build-up | Unlike conventional chemical softeners, this actually keeps your laundry machine fresh and working like new, instead of clogging it up with toxic residue.










Mama + Baby Safe | Babies' sensitive skin can easily become irritated by harsh chemical residue left on clothes, blankets, and cloth diapers from most laundry detergents. Our Fabric Softener is made without harsh chemicals or added scents. Unscented is the best choice for babies because even a mild scent can cause them irritation. Unscented is also the safest for pregnant and breastfeeding mamas! To see our other unscented baby-safe products, visit Mama + Baby Safe.

Organic Fabric Softener
How To Use
Fill fabric softener dispenser or fabric softener ball with 100% Organic Fabric Softener.
There is no left over fabric softener smell on clothing after use.
Ingredients
Acetic Acid (vinegar, derived from sugar cane)
High-Purity Water • charcoal-filtered, reverse osmosis, UV-sanitized
Let customers speak for us
from 4221 reviews
I was skeptical, but I'm in love with this dish soap! It really lathers and cuts through grease easily. My own scent creation is the best! I have recently tried many other brands, including trying to make my own, but my search is over!!!
Clean laundry detergent that actually works! Gets clothes clean without any harsh scent! Would recommend! I feel good about washing all of my kids clothes with this.
I love this cleaner! I have laminate floors and the first time I used this cleaner I didn't notice any streaks left on my floor; they were not tacking feeling; they were clean and my house smelled fresh. I will definitely keep using this cleaner and will recommend it to my family and friends🥰
Rustic Strength laundry detergent works so well (and smells great too!) without all the harsh chemicals.
I'm so happy I have found "clean" cleaning products and using the dishwasher powder paired with the rinse aid, our dishes have not been cleaner!
Cherry almond smells terrific and softens hands. I love your hand soap!
My clothes feel so clean & without all the chemicals that have irritated my skin from the store shelved market detergents. My mother even changed to your products!
Loved this one and feels great using a clean detergent
Smells amazing and I love the “clean” feeling in my home after using the products! Especially, the lots of purpose cleaning spray. The wild flowers scent left my home smelling wonderful for hours. So glad to have found this company!
We have been looking for an organic toxic chemical free detergent for years now and it’s nice to have finally found a company that makes one.
I spray first, then brush in. The scent is not too overwhelming, like other brands, but does the deodorizing job for a few days, at least, and his lengthening curls don’t bother him as much due to increased brushing.
My poodle also then demands I do his blanket laundry less often, because he has high personal standards in funky odors he has to lounge with, and one can hardly blame him.
At the height of summer, he won’t be skipping monthly grooming sessions, but I’m sure the dog will sweat so we’ll have other purposes for this spray.
As a new mom I am being extra careful with what comes in contact with my baby’s skin, and I am so relieved to find rustic strength detergent. Love it!
Tough to find quality ingredients and this one fit the bill.
After developing skin irritation with an unknown cause, I changed my laundry detergent; hand soap, dish soap first with some improvement to my skin. I then ordered the Botanical sample set (unscented) shampoo / conditioner, body wash and body lotion. I have seen a definite improvement in my skin irritation after just a week of use. I plan on continuing to order and use these products. Exposing my body to less chemicals and toxins is so much better!
This conditioner is the soothing and smoothing that my scalp and hair needed!
What customers think about the store
Store offers non-toxic, eco-friendly cleaning and personal care products with excellent quality. Customers praise effective cleaning power, pleasant natural scents, and clean ingredients. Fast shipping, glass packaging, and custom scent options highly valued. ... Store offers non-toxic, eco-friendly cleaning and personal care products with excellent quality. Customers praise effective cleaning power, pleasant natural scents, and clean ingredients. Fast shipping, glass packaging, and custom scent options highly valued. Products work well for sensitive skin and families seeking chemical-free alternatives.
Read moreAI-generated from customer reviews.
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