CALIFORNIA PRIVACY NOTICE

 

This California Privacy Notice supplements our Privacy Policy and applies solely to residents of the State of California (“California Consumers”) as required by the California Consumer Privacy Act of 2018 (CCPA) as amended by the California Privacy Rights Act of 2020 (CPRA).

SECTION 1 – CATEGORIES OF PERSONAL INFORMATION COLLECTED

In the preceding twelve (12) months, we have collected the following categories of personal information from California Consumers: (a) Identifiers such as real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol (IP) address, email address, account name, and telephone number; (b) Personal information categories listed in California Civil Code § 1798.80(e), including name, address, telephone number, and financial information (credit card number, debit card number); (c) Commercial information, including records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies; (d) Internet or other electronic network activity information, including browsing history, search history, and information regarding interaction with our website; and (e) Geolocation data (approximate location derived from IP address).

SECTION 2 – USE OF PERSONAL INFORMATION

We collect and use the above categories of personal information for the business and commercial purposes described in our Privacy Policy, including processing transactions, providing customer service, detecting fraud, marketing and advertising, and complying with legal obligations.

SECTION 3 – SALE AND SHARING OF PERSONAL INFORMATION

We do not sell your personal information in the traditional sense (i.e., in exchange for monetary consideration). However, under the CCPA/CPRA, certain disclosures of personal information to third parties for targeted advertising purposes may constitute a “sale” or “sharing.” To the extent we engage in such practices, you have the right to opt out. To opt out of the sale or sharing of your personal information, please contact us at customercare@rusticstrength.com or use the “Do Not Sell or Share My Personal Information” link on our website, if available.

SECTION 4 – YOUR CALIFORNIA PRIVACY RIGHTS

As a California Consumer, you have the following rights under the CCPA/CPRA:

Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which information is collected, the business or commercial purpose for collection, and the categories of third parties with whom we share personal information.

Right to Delete: You have the right to request deletion of personal information we have collected from you, subject to certain exceptions.

Right to Correct: You have the right to request the correction of inaccurate personal information.

Right to Opt Out of Sale/Sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising.

Right to Limit Use of Sensitive Personal Information: You have the right to limit our use or disclosure of sensitive personal information to purposes authorized by the CCPA/CPRA.

Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

SECTION 5 – HOW TO SUBMIT A REQUEST

To submit a request to know, delete, or correct your personal information, please contact us at customercare@rusticstrength.com. We will verify your identity before processing any request by asking you to confirm information associated with your account or prior purchases. Authorized agents may submit requests on your behalf with written authorization.

SECTION 6 – DATA RETENTION

We retain each category of personal information for as long as reasonably necessary to fulfill the purpose for which it was collected, as described in our Privacy Policy, subject to applicable legal retention requirements.

SECTION 7 – CALIFORNIA “SHINE THE LIGHT” LAW

Under California Civil Code § 1798.83, California residents may request information regarding the disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us at customercare@rusticstrength.com.