Subscribe

Toxin-Free
Tips
+
Promotions
Become
an
Insider
Sign up with email and get:
- FREE standard shipping on your next order (contiguous USA)
- Early access to launches and seasonal scents
- Insider-only offers
- Toxin-free living guides
Never
miss
out
Get order and shipping updates by text, and hear about launches and offers the moment they go live.
Explore
More
High-Purity
Products
Personalized Shower Spa Set
Personalized Shower Spa Set
Let customers speak for us
from 4784 reviews
We’re loving these paper towels. The only ones that aren’t bleached white. Thanks!
This conditioner actually works without making my hair greasy or overly perfumed. I love how my hair feels!
Love it! Gives me a chance to try your other awesome products before buying a full size! Thank you
Great choice instead of big brands loaded with chemicals.
This is the reason I bought the large quantities! And when I did I received more samples of other products I really enjoyed as well! Thank you for helping me on my journey to get more clean products into my home. I also have found a couple of refillable stores!
I am very sensitive to fragrances, even if they are natural, and this unscented laundry detergent does not bother me at all. In fact, I’m amazed with how well it cleans all the clothes in our household! My husband is a handyman, and there’s no telling what he’ll bring home on his clothes each day. Even his clothes stay fresh after washing in this laundry detergent!
I have been using this shampoo for years and genuinely can say it’s changed my hair for the better. 🩷
My skin gets a severe allergic reaction to bug bites and my grandson suffers from eczema. Since switching to this laundry detergent my skin no longer reacts to bug bites and my grandsons eczema has not flared up. I love this scent!! It's like a giant hug from your favorite flannel shirt!
Love the scent!!
Best dishwashing powder
I had a stained shirt. While visiting my daughter, I used her washer to do my laundry. She was using Rustic Strength. I couldn't believe this very old and well set-in stain disappeared after one wash. I immediately changed to Rustic Strength and have never looked back.
Love the smell of pumpkin harvest. Rustic strength cleans clothes great and love that they have the dryer balls oils as well.
Love the dishwashing gel knowing I’m cleaning my dishes the non-toxic way.
I love the option of custom scents! I did lemon and lime and very happy with it! I will definitely be a repeat customer!!!
Absolutely love the smell of this. Makes the clothes feel so nice. Hard to finish my original up using my original softener.
What customers think about the store
This store offers non-toxic, plant-based household and personal care products with customizable scents. Customers praise fast shipping, excellent customer service, and effective cleaning performance. Products include laundry detergent, dish soap, body care, an... This store offers non-toxic, plant-based household and personal care products with customizable scents. Customers praise fast shipping, excellent customer service, and effective cleaning performance. Products include laundry detergent, dish soap, body care, and cleaning supplies in eco-friendly glass packaging. Strong emphasis on chemical-free formulations.
Read more




























































