Laundry Detergent | Fresh Rain
Laundry Detergent | Fresh Rain
Couldn't load pickup availability
Fresh Rain
Our most-loved Spring scent returns. Savor the freshness of the world after a spring shower with this uplifting blend. Crisp green notes, reminiscent of freshly budding leaves, compliment the gentle scent of delicate jasmine blooms. This refreshing aroma is further enhanced by the warmth of orange and earthiness of patchouli essential oils.
Concentrated, deep-cleaning, Liquid Laundry Detergent. Made from renewable plant + Earth mineral-derived ingredients.
- Color-safe
- Safe for the most sensitive skin
- More loads per jug than common detergent
- Can be used in regular or he (high-efficiency) washers.
- 100% biodegradable, septic & greywater safe
Toxin + Irritant Free | Ditch the toxins and irritants found in most detergents. Our Liquid Laundry Detergent is hypoallergenic and completely dye-free ∙ perfume-free ∙ SLS-free ∙ SLES-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ optical brightener-free ∙ filler-free ∙ petroleum-free ∙ palm oil-free ∙ gluten-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.
Small Batch Fresh | Our Liquid Laundry Detergent is produced daily at our family-run factory in The Ozarks, USA — arriving to you made the same week.
How Long Will This Last?
How Long Will This Last?
Half Gallon — 128 loads
Gallon — 256 loads
5 Gallon — 1280 loads
(based on a small load of laundry)
Washing Directions
Washing Directions
1/2 oz light soiled / small load
1 oz activewear / medium load
2 oz heavy soiled / large load
Our Measuring Pumps for Half Gallon & Gallon containers dispense exactly 1oz.
With our highly concentrated active ingredients, we do NOT recommend overfilling your laundry tub with clothes. It is best to work with a medium size load and about 1 oz of detergent. This way your laundry tumbles/swishes around in the tub and gets plenty of water and detergent on all the garments to ensure proper cleaning.
If you have lots of bubbles in your washing machine, decrease how much detergent you use.
If you have hard water use our Oxyboost to help soften the water so the detergent can work more efficiently.
Septic and graywater safe.
When to use Hot Water
Hot water is good for whites, typical dirty clothes, sweaty active wear and diapers. Hot water is best to remove germs, kill dust mites and heavily soiled items.
When to use Warm Water
Warm water is good for cleaning most man-made fibers, knits and jeans. It will clean without fading or significant shrinking.
When to use Cold Water
Cold water is best for dark, bright colors that bleed or delicate fabrics. Pre-treat or pre-soak your clothes if items are heavily soiled.
Laundry Tips
Laundry Tips
Stain removal. Simply place a little detergent directly on the stain and scrub the fabric together. Some stains respond better with cold-water vs hot water. For more details on a specific stain removal, please see our blog posts.
Remove the toughest stains with Oxy Boost and Un-Bleach.
Soften hard water and clean with Epic Washing Soda.
Soften fabrics and remove odors with Organic Fabric Softener.
Remove wrinkles and static with Alpaca Dyer Balls.
Dilute our Castile Soap with distilled water for a re-useable baby wipe solution.
Ingredients
Ingredients
Charcoal Filtered Deionized Water • High-purity water.
Cocamidopropyl Hydroxysultaine • Naturally derived from coconut, palm-free, it is an environmentally friendly and biodegradable surfactant with high foaming and mild chemistry.
Sodium C14-C16 Olefin Sulfonate • Derived from coconuts, palm-free, this mild-surfactant helps to lift dirt and debris from surfaces, so the water can whisk them away. Biodegradable.
Cocamidopropyl Betaine • Naturally derived from coconut and palm-free. It is an environmentally friendly, high-foaming, and biodegradable surfactant.
Decyl Glucoside • A plant-derived, biodegradable surfactant. It is mild and safe for sensitive skin.
Sodium Gluconate • Natural mineral, helps grab onto and remove foreign contaminants.
Sodium Citrate • Natural mineral, helps grab onto and remove pollutants.
Sodium Carbonate • Natural mineral, helps pull dirt out of garment fibers.
Vegetable Glycerin• Derived from vegetables. It is biodegradable and helps the plant surfactants do their job. Food-grade & USP kosher.
Dimethyl 9-Decenamide • A plant-based, biodegradable nonionic surfactant that helps clean and removes grease and other substances.
Capryl Caprylyl Glucoside • A biodegradable plant-based surfactant with mild chemistry and sensitive skin compatibility.
Polysorbate 20 • Plant-based performance stabilizer. Helps in the spreadability of liquids and stabilizes the formula when adding essential oils and phthalate-free fragrances. Biodegradable. USP kosher. Food-Grade. Dioxane-free.
Caprylyl Glycol, Phenoxyethanol • Safe preservatives used sparingly, prevents bacteria from growing in container.
Scent Ingredients
Scent Ingredients
Pressed Flowers
Pressed Flowers Phthalate-Free Fragrance Oil
Fresh Rain
Fresh Rain Phthalate-Free Fragrance Oil
Rustic Strength Phthalate-Free Fragrance Oils are aromatic compounds made of GRAS (generally regarded as safe) synthetics. These fragrances do not contain any chemicals on the California Prop 65 list known to cause cancer or reproductive harm ( such as phthalates, parabens, dyes, formaldehyde and more ).















Let customers speak for us
from 3709 reviews
I am very happy to find a product I feel good about my whole family using. Trying to remove as many toxins from our home and clean, safe body wash and shampoo are at the top of the list.

Smells great! Safe for my skin, that’s a win

Absolutely the best detergent and good for your skin!

All of the laundry products are AMAZING! Love them all!

I really like the Rustic Strength products, the fragrance is really nice I only wish it was a little stronger but overall this is a very good product

I love this hand soap because it's gentle and moisturizing.

Love this stuff so much!

The soap is amazing on my dry skin! Leaves my skin super soft and moisturized. 10/10 definitely will buy again!

I love these products. They not only smell Devine, especially my favorite lavender and Lime, but my clothes feel so fresh and clean and the stains come out! One of the best products I’ve ever used. I’m glad I found Rustic Strength!

Our family is trying to switch over and use all natural and clean products in our home. I have been looking for good options to try. The sample set was a great way to try new products. We have loved all of the samples we have tried, scents were wonderful

I have used the peppermint laundry detergent and it’s really good. I have used the dishwasher powder and it works great! Cleaned my dishes perfectly. Hand soap is lavender fields which smells beautiful and the dish soap is grapefruit and it’s a lively scent.

I have used the conditioner, shampoo and body wash and love everything. The other part of the set I gave to my daughter in law to try.

Giving these to my daughter in law to try in my granddaughter. So a review isn’t ready. But I did try the avocado lotion and I think it’s fabulous. I have a hard time having lotion that will absorb into my skin and thus worked great!

I absolutely love this mop!

Clothes are smelling so good 👍🏽
What customers think about the store
Rustic Strength offers high-quality, non-toxic laundry detergents, soaps and cleaning products. Customers praise the effectiveness, pleasant scents, and peace of mind from using safe ingredients. While slightly pricier, many find the natural products worth it ... Rustic Strength offers high-quality, non-toxic laundry detergents, soaps and cleaning products. Customers praise the effectiveness, pleasant scents, and peace of mind from using safe ingredients. While slightly pricier, many find the natural products worth it for personal and environmental health.
Read more