Laundry Detergent | Fresh Rain
Laundry Detergent | Fresh Rain
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Fresh Rain
Our most-loved Spring scent returns. Savor the freshness of the world after a spring shower with this uplifting blend. Crisp green notes, reminiscent of freshly budding leaves, compliment the gentle scent of delicate jasmine blooms. This refreshing aroma is further enhanced by the warmth of orange and earthiness of patchouli essential oils.
Concentrated, deep-cleaning, Liquid Laundry Detergent. Made from renewable plant + Earth mineral-derived ingredients.
- Color-safe
- Safe for the most sensitive skin
- More loads per jug than common detergent
- Can be used in regular or he (high-efficiency) washers.
- 100% biodegradable, septic & greywater safe
Toxin + Irritant Free | Ditch the toxins and irritants found in most detergents. Our Liquid Laundry Detergent is hypoallergenic and completely dye-free ∙ perfume-free ∙ SLS-free ∙ SLES-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ optical brightener-free ∙ filler-free ∙ petroleum-free ∙ palm oil-free ∙ gluten-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.
Small Batch Fresh | Our Liquid Laundry Detergent is produced daily at our family-run factory in The Ozarks, USA — arriving to you made the same week.
How Long Will This Last?
How Long Will This Last?
Half Gallon — 128 loads
Gallon — 256 loads
5 Gallon — 1280 loads
(based on a small load of laundry)
Washing Directions
Washing Directions
1/2 oz light soiled / small load
1 oz activewear / medium load
2 oz heavy soiled / large load
Our Measuring Pumps for Half Gallon & Gallon containers dispense exactly 1oz.
With our highly concentrated active ingredients, we do NOT recommend overfilling your laundry tub with clothes. It is best to work with a medium size load and about 1 oz of detergent. This way your laundry tumbles/swishes around in the tub and gets plenty of water and detergent on all the garments to ensure proper cleaning.
If you have lots of bubbles in your washing machine, decrease how much detergent you use.
If you have hard water use our Oxyboost to help soften the water so the detergent can work more efficiently.
Septic and graywater safe.
When to use Hot Water
Hot water is good for whites, typical dirty clothes, sweaty active wear and diapers. Hot water is best to remove germs, kill dust mites and heavily soiled items.
When to use Warm Water
Warm water is good for cleaning most man-made fibers, knits and jeans. It will clean without fading or significant shrinking.
When to use Cold Water
Cold water is best for dark, bright colors that bleed or delicate fabrics. Pre-treat or pre-soak your clothes if items are heavily soiled.
Laundry Tips
Laundry Tips
Stain removal. Simply place a little detergent directly on the stain and scrub the fabric together. Some stains respond better with cold-water vs hot water. For more details on a specific stain removal, please see our blog posts.
Remove the toughest stains with Oxy Boost and Un-Bleach.
Soften hard water and clean with Epic Washing Soda.
Soften fabrics and remove odors with Organic Fabric Softener.
Remove wrinkles and static with Alpaca Dyer Balls.
Dilute our Castile Soap with distilled water for a re-useable baby wipe solution.
Ingredients
Ingredients
Charcoal Filtered Deionized Water • High-purity water.
Cocamidopropyl Hydroxysultaine • Naturally derived from coconut, palm-free, it is an environmentally friendly and biodegradable surfactant with high foaming and mild chemistry.
Sodium C14-C16 Olefin Sulfonate • Derived from coconuts, palm-free, this mild-surfactant helps to lift dirt and debris from surfaces, so the water can whisk them away. Biodegradable.
Cocamidopropyl Betaine • Naturally derived from coconut and palm-free. It is an environmentally friendly, high-foaming, and biodegradable surfactant.
Decyl Glucoside • A plant-derived, biodegradable surfactant. It is mild and safe for sensitive skin.
Sodium Gluconate • Natural mineral, helps grab onto and remove foreign contaminants.
Sodium Citrate • Natural mineral, helps grab onto and remove pollutants.
Vegetable Glycerin• Derived from vegetables. It is biodegradable and helps the plant surfactants do their job. Food-grade & USP kosher.
Dimethyl 9-Decenamide • A plant-based, biodegradable nonionic surfactant that helps clean and removes grease and other substances.
Capryl Caprylyl Glucoside • A biodegradable plant-based surfactant with mild chemistry and sensitive skin compatibility.
Polysorbate 20 • Plant-based performance stabilizer. Helps in the spreadability of liquids and stabilizes the formula when adding essential oils and phthalate-free fragrances. Biodegradable. USP kosher. Food-Grade. Dioxane-free.
Caprylyl Glycol, Phenoxyethanol • Safe preservatives used sparingly, prevents bacteria from growing in container.
Scent Ingredients
Scent Ingredients
Pressed Flowers
Pressed Flowers Phthalate-Free Fragrance Oil
Fresh Rain
Fresh Rain Phthalate-Free Fragrance Oil
Rustic Strength Phthalate-Free Fragrance Oils are aromatic compounds made of GRAS (generally regarded as safe) synthetics. These fragrances do not contain any chemicals on the California Prop 65 list known to cause cancer or reproductive harm ( such as phthalates, parabens, dyes, formaldehyde and more ).
















Let customers speak for us
from 3766 reviewsWe have been looking for a food non toxic laundry soap that works well and this far exceeded our expectations. We have dirty jobs and this helped tremendously with our stains and smell. Amazing product and will continue to buy!

Smells so good!

Just started using the detoxifying charcoal soap and so far I love it. It does not dry out my skin and the scent is mild but pleasant. I love all of the products from Rustic Strength!
My family has loved all of the Rustic Strength products we have switched to. We strictly use the laundry liquid now, and have started using the hand soaps. All products have a pleasant smell that leaves you feeling clean and fresh, all while knowing they use minimal ingredients that aren't harmful to you. Lavender, pressed flowers, and fresh rain scents are on rotation in our house currently.

I'm absolutely thrilled with all of their products, and it all started with the hypoallergenic and lavender and lime detergent - I love them both! As someone who's particular about scents and laundry products, especially for my child's sensitive skin, I'm impressed by how fresh and calming these products smell, without leaving a strong scent behind. The glass jars are a wonderful touch too! I've since become a loyal customer, stocking up on the Unbleach, dish detergent, dish rinse, all-purpose spray, cleaning vinegar, shampoo, conditioner, hand wash, and lotion - it's clear I'm a huge fan, and I'm so glad I found exactly what I was looking for!

This wonderful stuff has been a game changer for our laundry! I hated using bleach & I never have to again with this stuff!

So far the laundry detergent i have been using works great, but I got unscented and I feel it needs a scent added so it helps the laundry smell better. But it does clean good.
I am not a fan of the pressed flowers. It is too strong of a smell for me so I will have to give most of my purchase away to a family member.
I like the conditioner, I got 3 smaple sizes so I could test the smells. All smell great. I do have to use a lot more of it then when I use store bought conditioner, but im sure most of the slip in the stores are chemicals and that's what I'm trying to avoid.
The dishwasher detergent works great!
I liked the grapefruit dish soap as well. It smelled great and felt good on my hands and cleaned the dishes perfectly
Have only used Lavender & Lime bubble bath 3 times. I love the bubbles, and it does have a just right smell. My only problem is after the water drains in the tub, there is a residue in the tub that rinsing does not get off. I have to take a scrub pad and really scrub to get it off the tub. I am talking right after I drain it. I do not see any ingredient that would cause that. I have never had a bubble bath that did that.

Works great!

Works great!

Love love love your products

everything just feels clean. the smells are amazing and soft and stay fresh!

I have switched my laundry, cleaning and home fragrance products from mainstream products to Rustic Strength and couldn’t be happier. They work and smell fantastic and give me place of mind that I’m using clean, non-toxic products in my home.

LOVE ANOTHER RUSTIC STRENGTH PRODUCT. IT IS GENTLE, SOFTENS, MOISTURIZES, AND SMELLS GREAT. THE SMELL IS NOT OVERPOWERING AND LASTS. LOVE IT

Works wonders!
What customers think about the store
Rustic Strength offers high-quality, non-toxic laundry detergents, soaps and cleaning products. Customers praise the effectiveness, pleasant scents, and peace of mind from using safe ingredients. While slightly pricier, many find the natural products worth it ... Rustic Strength offers high-quality, non-toxic laundry detergents, soaps and cleaning products. Customers praise the effectiveness, pleasant scents, and peace of mind from using safe ingredients. While slightly pricier, many find the natural products worth it for personal and environmental health.
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