Ingredients We Use

Ingredients we stand by

Blog Title Image-2oz travel bottles of Nourish Botanicals Bath & Body line- Rustic Strength

Aloe Vera

Hydrates, soothes and promotes healthy skin and hair. Used in our Nourish Botanicals products.
Blog Title Image-Avocado on a window sill- Rustic Strength

Avocado Oil

Nourishes and hydrates skin & hair. Used in our Lotions and Conditioners
Rustic Strength, person with foam bubbles being rubbed between hands

Caprylyl Capryl Glucoside

Plant-based, oil dissolver and foamer. Used in our liquid cleaners.  
Blog Title Image Coconut with Palm leaves split image  - Rustic Strength

Cetearyl Alcohol

Blended fats, softens and stabilizes. Used in our conditioners & lotions.
Blog Cover Image- Abstract with a hand holding a drop of liquid. A coconut and palm leaf in background with science beakers

Cetyl Alcohol

Plant-based, waxy softener. Used in our hair & skin care.
Blog Title Image - Painterly bowl of citrus fruits - Rustic Strength

Citric Acid

Corn-fermented, pH control and preserves. Used in select self-care & household cleaners.
drawing of a woman looking at ingredients on a cleaning product

Cocamidopropyl Betaine

Mild surfactant derived from coconut oil. Used in self-care & household cleaners.
Rustic Strength, image of jar with white cream and a wooden spoon with some cream inside

Cocamidopropyl Hydroxysultaine

Coconut-made, gentle foam booster. Used in our cleaning, hair & skin care.
Rustic Strength, image of two halves of a coconut

Coconut Oil

Coconut fruit, nourishes and protects hair. Used in our conditioners.
Rustic Strength, image of coconut and oil on a table

Coco-Glucoside

Plant-derived, gentle cleansing and foaming. Used in our liquid products.
Rustic Strength, image of clear liquid inside a small glass jar

Dimethyl 9-Decenamide

Plant-derived, tough grease remover. Used in our laundry detergent.
Rustic Strength, image of Lavender essential oil bottle surrounded by fresh lavender

Essential Oils

Concentrated plants, scent and benefits. Used when scent is selected.
Rustic Strength, image of wheat

Ethyl Alcohol

Fermented grains, dissolves and dries. Used in our household cleaning products.
Rustic Strength, Jar of white creamy substance with rose petals

Glyceryl Stearate

Plant oils, softens and mixes. Used in our conditioners & lotions.
Rustic Strength, image of pipette on top of an amber bottle

Phthalate Free Fragrance Oils

Artificial scents, provide lasting fragrance. Used when chosen as a scent.
Artistic rendering of girl contemplating wall of cleaning products - Rustic Strength

Phenoxyethanol

Prevents bacterial growth and extends shelf life. Used in our cleaning & personal care products.
Rustic Strength, glass amber bottle being held with a pipette releasing a drop into bottle

Potassium Sorbate

Food-safe, stops mold growth. Used in select hair & skin care products.
Rustic Strength, image of berries on branches

Food-Grade Polysorbate 20

Plant derived emulsifier & stabilizer. Used in liquid cleaning and personal care products.
What is Salt and what does it do in products? - Rustic Strength

Salt

Earth mineral, water softener that enhances cleaning. Used in powdered detergents.
Rustic Strength, woman rubbing cream on her cheek

Shea Butter

Shea nuts, moisturizes skin and hair. Used in our conditioners & lotions.
Rustic Strength, image of amber bottle with pipette on top

Sodium Benzoate

Plant-derived, stops microbial growth. Used in select hair & skin care products.
Rustic Strength, Pile of sodium bicarbonate with black background

Sodium Bicarbonate

Mineral-based, softens and cleans. Used in select powdered cleaners.
Rustic Strength, image of coconut cut in half

Sodium C14-16 Alpha Olefin Sulfonate

Coconut-derived, gentle dirt remover. Used in our liquid cleaners. 
Rustic Strength, image of a pile of a white powder substance

Sodium Carbonate

Mineral-based, softens and cleans. Used in select powdered cleaners.
Rustic Strength, image of crystal like substance on a table

Sodium Chloride

Earth-derived, thickens and preserves. Used in our household cleaners.
Rustic Strength, image of a white crystalized substance

Sodium Gluconate

Fermented sugar, binds and cleans. Used in most liquid cleaners.
Rustic Strength, image of white powder in a pile

Sodium Metasilicate

Mineral-based, powerful stain remover. Used in Auto Dishwasher Powder.
Rustic Strength, Wooden spoonful of sodium percarbonate next to a pile of sodium percarbonate

Sodium Percarbonate

Soda ash and peroxide, cleans powerfully. Used in our powdered cleaners.
Rustic Strength, image of stearic acid

Stearic Acid

Plant-derived, binds and protects. Used in our conditioners & lotions.
Rustic Strength, image of a pipette and clear liquid being dripped from it onto a white table

Vegetable Glycerin

Vegetable-based, retains skin moisture. Used in our liquid cleaners & lotion.
Rustic Strength, image of a reversed water dop

High-Purity Water

Purified water, clean and pure. Used in all liquid & cream products.
Blog Title Image-2oz travel bottles of Nourish Botanicals Bath & Body line- Rustic Strength

Aloe Vera

Hydrates, soothes and promotes healthy skin and hair. Used in our Nourish Botanicals products.
Blog Title Image-Avocado on a window sill- Rustic Strength

Avocado Oil

Nourishes and hydrates skin & hair. Used in our Lotions and Conditioners
Rustic Strength, person with foam bubbles being rubbed between hands

Caprylyl Capryl Glucoside

Plant-based, oil dissolver and foamer. Used in our liquid cleaners.  
Blog Title Image Coconut with Palm leaves split image  - Rustic Strength

Cetearyl Alcohol

Blended fats, softens and stabilizes. Used in our conditioners & lotions.
Blog Cover Image- Abstract with a hand holding a drop of liquid. A coconut and palm leaf in background with science beakers

Cetyl Alcohol

Plant-based, waxy softener. Used in our hair & skin care.
Blog Title Image - Painterly bowl of citrus fruits - Rustic Strength

Citric Acid

Corn-fermented, pH control and preserves. Used in select self-care & household cleaners.
drawing of a woman looking at ingredients on a cleaning product

Cocamidopropyl Betaine

Mild surfactant derived from coconut oil. Used in self-care & household cleaners.
Rustic Strength, image of jar with white cream and a wooden spoon with some cream inside

Cocamidopropyl Hydroxysultaine

Coconut-made, gentle foam booster. Used in our cleaning, hair & skin care.
Rustic Strength, image of two halves of a coconut

Coconut Oil

Coconut fruit, nourishes and protects hair. Used in our conditioners.
Rustic Strength, image of coconut and oil on a table

Coco-Glucoside

Plant-derived, gentle cleansing and foaming. Used in our liquid products.
Rustic Strength, image of clear liquid inside a small glass jar

Dimethyl 9-Decenamide

Plant-derived, tough grease remover. Used in our laundry detergent.
Rustic Strength, image of Lavender essential oil bottle surrounded by fresh lavender

Essential Oils

Concentrated plants, scent and benefits. Used when scent is selected.
Rustic Strength, image of wheat

Ethyl Alcohol

Fermented grains, dissolves and dries. Used in our household cleaning products.
Rustic Strength, Jar of white creamy substance with rose petals

Glyceryl Stearate

Plant oils, softens and mixes. Used in our conditioners & lotions.
Rustic Strength, image of pipette on top of an amber bottle

Phthalate Free Fragrance Oils

Artificial scents, provide lasting fragrance. Used when chosen as a scent.
Artistic rendering of girl contemplating wall of cleaning products - Rustic Strength

Phenoxyethanol

Prevents bacterial growth and extends shelf life. Used in our cleaning & personal care products.
Rustic Strength, glass amber bottle being held with a pipette releasing a drop into bottle

Potassium Sorbate

Food-safe, stops mold growth. Used in select hair & skin care products.
Rustic Strength, image of berries on branches

Food-Grade Polysorbate 20

Plant derived emulsifier & stabilizer. Used in liquid cleaning and personal care products.
What is Salt and what does it do in products? - Rustic Strength

Salt

Earth mineral, water softener that enhances cleaning. Used in powdered detergents.
Rustic Strength, woman rubbing cream on her cheek

Shea Butter

Shea nuts, moisturizes skin and hair. Used in our conditioners & lotions.
Rustic Strength, image of amber bottle with pipette on top

Sodium Benzoate

Plant-derived, stops microbial growth. Used in select hair & skin care products.
Rustic Strength, Pile of sodium bicarbonate with black background

Sodium Bicarbonate

Mineral-based, softens and cleans. Used in select powdered cleaners.
Rustic Strength, image of coconut cut in half

Sodium C14-16 Alpha Olefin Sulfonate

Coconut-derived, gentle dirt remover. Used in our liquid cleaners. 
Rustic Strength, image of a pile of a white powder substance

Sodium Carbonate

Mineral-based, softens and cleans. Used in select powdered cleaners.
Rustic Strength, image of crystal like substance on a table

Sodium Chloride

Earth-derived, thickens and preserves. Used in our household cleaners.
Rustic Strength, image of a white crystalized substance

Sodium Gluconate

Fermented sugar, binds and cleans. Used in most liquid cleaners.
Rustic Strength, image of white powder in a pile

Sodium Metasilicate

Mineral-based, powerful stain remover. Used in Auto Dishwasher Powder.
Rustic Strength, Wooden spoonful of sodium percarbonate next to a pile of sodium percarbonate

Sodium Percarbonate

Soda ash and peroxide, cleans powerfully. Used in our powdered cleaners.
Rustic Strength, image of stearic acid

Stearic Acid

Plant-derived, binds and protects. Used in our conditioners & lotions.
Rustic Strength, image of a pipette and clear liquid being dripped from it onto a white table

Vegetable Glycerin

Vegetable-based, retains skin moisture. Used in our liquid cleaners & lotion.
Rustic Strength, image of a reversed water dop

High-Purity Water

Purified water, clean and pure. Used in all liquid & cream products.

More Blogs

Ingredients We Avoid

The Toxic Truth

Our Sustainability

Tips & Guides