Coconut Oil
Rustic Strength uses coconut oil in our hair products because it is safe for the hair and helps prevent protein loss. It traps moisture, helps with detangling, and improves the appearance of the hair. It also can protect colored hair and decrease breakage.
Shea Butter
Rustic Strength uses shea butter in our hair products because of its beneficial fatty acid content. It helps with moisture loss in dry hair, prevents hair breakage, reduces scalp irritation and protects colored hair.
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Sodium C14-16 Alpha Olefin Sulfonate
Read MoreDerived from coconuts, palm-free, this mild-surfactant helps to lift dirt and debris from surfaces, so the water can whisk them away.
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Cocamidopropyl Hydroxysultaine
Read MoreThis ingredient assists the primary surfactant in formulations as a thickening agent and helps increase the product's foaming power.
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Decyl Glucoside
Article Coming SoonA plant-derived, biodegradable surfactant. Mild and safe for sensitive skin.
Polysorbate 20
A sugar alcohol, found naturally in fruits like berries, cherries, plums, pears, and apples, is dehydrated and formed into sorbitan. The sorbitan then receives 20 units of ethylene oxide - this is how it gets its name.
Cetearyl Alcohol
Fatty alcohols like Cetearyl Alcohol, Cetyl Alcohol, Myristyl Alcohol, and Behenyl Alcohol are emollients, which help to soften the skin and hair and are widely used in personal care products, especially lotions and creams.
Great things happening below
Alicia, our co-founder + lead product researcher, is in the process of writing the remaining ingredient articles below.
If you have any questions regarding any ingredient we use, feel free to reach out to customercare@rusticstrength.com. We would be more than happy to answer your questions.
We also encourage you to do your own research on our ingredients.
Scientific journals and articles are the foundation of evidence-based decisions at Rustic Strength. Blogs can provide helpful information. However, if it can not cite scientific articles, its claims stand on little.
Vegetable Glycerin
Derived from vegetables. It is a biodegradable, powerful moisturizer that can increase skin hydration.
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Polyquaterium 7
Article Coming SoonHelps you comb through your hair, reduces static electricity, and increases slip without build-up.
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Caprylyl Capryl Glucoside
Article Coming SoonA biodegradable plant-based surfactant with mild chemistry and sensitive skin compatibility.
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Decyl Glucoside
Article Coming SoonPlant-derived, biodegradable, surfactant, mild and safe for sensitive skin.
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Citric Acid
A sour granule that occurs naturally in countless fruits and vegetables.
Sea Salt
Article Coming Soon-
Pentasodium Pentetate
Article Coming SoonSalt of Pentetic Acid. Pentasodium Pentetate is a cleaning power booster.
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Acrylate Copolymer
Article Coming SoonSodium salt that pulls dirt and bacteria away from your clothes. This allows the rinse cycle to more easily remove things like stains.
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Glyceryl Stearate
Article Coming SoonVegetable-derived, biodegradable lubricant, softener, smoother that slows down water loss.
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Phenyl Propanol, Caprylyl Glycol, Decline Glycol
Article Coming Soon -
Cecil Glucoside
Article Coming Soon
Essential Oils
Article Coming Soon
Phthalate-Free Fragrance Oils
Article Coming SoonPreservatives to keep you safe, used at the lowest concentration possible
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Sodium Benzoate
Article Coming SoonA safe food-grade preservative that helps decrease the growth of bacteria, fungi, and mold. Increases shelf life of the product.
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Potassium Sorbate
Article Coming SoonA safe food-grade preservative that helps decrease the growth of bacteria, fungi, and mold. Increases shelf life of the product
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Methylisothiazolinone (MI) & Benzisothiazolinone (BI)
Read MoreWe use this preservative at the smallest amount that we can, while still being effective (less than .1%) and it is only used in our rinse-off formulations.
