Rustic Strength uses coconut oil in our hair products because it is safe for the hair and helps prevent protein loss. It traps moisture, helps with detangling, and improves the appearance of the hair. It also can protect colored hair and decrease breakage.
Rustic Strength uses shea butter in our hair products because of its beneficial fatty acid content. It helps with moisture loss in dry hair, prevents hair breakage, reduces scalp irritation and protects colored hair.
Sodium C14-16 Alpha Olefin SulfonateRead More
Derived from coconuts, palm-free, this mild-surfactant helps to lift dirt and debris from surfaces, so the water can whisk them away.
Cocamidopropyl HydroxysultaineRead More
This ingredient assists the primary surfactant in formulations as a thickening agent and helps increase the product's foaming power.
Decyl GlucosideRead More
A plant-derived, biodegradable surfactant. Mild and safe for sensitive skin.
A sugar alcohol, found naturally in fruits like berries, cherries, plums, pears, and apples, is dehydrated and formed into sorbitan. The sorbitan then receives 20 units of ethylene oxide - this is how it gets its name.
Fatty alcohols like Cetearyl Alcohol, Cetyl Alcohol, Myristyl Alcohol, and Behenyl Alcohol are emollients, which help to soften the skin and hair and are widely used in personal care products, especially lotions and creams.
Charcoal Filtered Deionized Water
Pure-water. We use this highly effective filtration method for the water used in everything we produce. Charcoal filter deionization removes impurities while still preserving the natural properties of the ingredients used.
Polyquaterium 7Read More
Helps you comb through your hair, reduces static electricity, and increases slip without build-up.
Dimethyl 9-DecenamideRead More
Powerful soil remover derived from renewable resources.
Caprylyl Capryl GlucosideRead More
A biodegradable plant-based surfactant with mild chemistry and sensitive skin compatibility.
Decyl GlucosideRead More
Plant-derived, biodegradable, surfactant, mild and safe for sensitive skin.
Ethyl AlcoholArticle Coming Soon
Cetyl AlcoholRead More
This biodegradable ingredient helps smooth and moisturize.
Great things happening below
Alicia, our co-founder + lead product researcher, is in the process of writing the remaining ingredient articles below.
If you have any questions regarding any ingredient we use, feel free to reach out to firstname.lastname@example.org. We would be more than happy to answer your questions.
We also encourage you to do your own research on our ingredients.
Scientific journals and articles are the foundation of evidence-based decisions at Rustic Strength. Blogs can provide helpful information. However, if it can not cite scientific articles, its claims stand on little.
Phthalate-Free Fragrance Oils
Phthalate-free fragrance oils take significantly fewer resources to produce than essential oils and are used to safely scent Rustic Strength's products while avoiding any potential risk of endocrine disruption.
Sodium BenzoateArticle Coming Soon
A safe food-grade preservative that helps decrease the growth of bacteria, fungi, and mold. Increases shelf life of the product.
Potassium SorbateArticle Coming Soon
A safe food-grade preservative that helps decrease the growth of bacteria, fungi, and mold. Increases shelf life of the product
Methylisothiazolinone (MI) & Benzisothiazolinone (BI)Read More
We use this preservative at the smallest amount that we can, while still being effective (less than .1%) and it is only used in our rinse-off formulations.
Sodium PercarbonateArticle Coming Soon
Oxygen-Bleach. Non-chlorine bleach, whitener.
Sodium CarbonateArticle Coming Soon
Cleaner, water softener.
Sodium BicarbonateArticle Coming Soon
Sodium GluconateArticle Coming Soon
Adds natural sparkles to appearance.
Sodium ChlorideArticle Coming Soon
Helps removes spots.
Sodium MetasilicateArticle Coming Soon
Removes organic matter.