Ingredients we stand by

Unlock the Soothing Power of Aloe Vera Leaf Juice for Hair and Skin: Your Ultimate Guide - Rustic Strength

Aloe Vera

Hydrates, soothes and promotes healthy skin and hair. Used in our Nourish Botanicals products.
Your Ultimate Guide to Food Grade, Cold Pressed Avocado Oil - Rustic Strength

Avocado Oil

Nourishes and hydrates skin & hair. Used in our Lotions and Conditioners
Decoding Caprylyl Capryl Glucoside: Your Simple Guide to This Powerful and Planet-Friendly Ingredient - Rustic Strength

Caprylyl Capryl Glucoside

Plant-based, oil dissolver and foamer. Used in our liquid cleaners.  
Cetearyl Alcohol: The Truth Behind This Common Skincare Ingredient - Rustic Strength

Cetearyl Alcohol

Blended fats, softens and stabilizes. Used in our conditioners & lotions.
Is Cetyl Alcohol Safe? Benefits for Skin & Sustainability - Rustic Strength

Cetyl Alcohol

Plant-based, waxy softener. Used in our hair & skin care.
Everything You Need to Know About Citric Acid - Rustic Strength

Citric Acid

Corn-fermented, pH control and preserves. Used in select self-care & household cleaners.
Cocamidopropyl Betaine in Household Cleaning Products and Personal Care Items: What You Need to Know - Rustic Strength

Cocamidopropyl Betaine

Mild surfactant derived from coconut oil. Used in self-care & household cleaners.
What is Cocamidopropyl Hydroxysultaine and what does it do in products? - Rustic Strength

Cocamidopropyl Hydroxysultaine

Coconut-made, gentle foam booster. Used in our cleaning, hair & skin care.
What is Coconut Oil and what does it do in hair products? - Rustic Strength

Coconut Oil

Coconut fruit, nourishes and protects hair. Used in our conditioners.
What is Coco-Glucoside and what does it do in products? - Rustic Strength

Coco-Glucoside

Plant-derived, gentle cleansing and foaming. Used in our liquid products.
What is Dimethyl 9-Decenamide and what does it do? - Rustic Strength

Dimethyl 9-Decenamide

Plant-derived, tough grease remover. Used in our laundry detergent.
What are Essential Oils? - Rustic Strength

Essential Oils

Concentrated plants, scent and benefits. Used when scent is selected.
What is Ethyl Alcohol and what does it do in products? - Rustic Strength

Ethyl Alcohol

Fermented grains, dissolves and dries. Used in our household cleaning products.
What is Glyceryl Stearate and what does it do in products? - Rustic Strength

Glyceryl Stearate

Plant oils, softens and mixes. Used in our conditioners & lotions.
What are Fragrance Oils? - Rustic Strength

Phthalate Free Fragrance Oils

Artificial scents, provide lasting fragrance. Used when chosen as a scent.
Phenoxyethanol in Personal Care Products: What You Need to Know - Rustic Strength

Phenoxyethanol

Prevents bacterial growth and extends shelf life. Used in our cleaning & personal care products.
What is Potassium Sorbate and what does it do in products? - Rustic Strength

Potassium Sorbate

Food-safe, stops mold growth. Used in select hair & skin care products.
What is Food-Grade Polysorbate 20 and what does it do in products? - Rustic Strength

Food-Grade Polysorbate 20

Plant derived emulsifier & stabilizer. Used in liquid cleaning and personal care products.
What is Salt and what does it do in products? - Rustic Strength

Salt

Earth mineral, water softener that enhances cleaning. Used in powdered detergents.
What is Shea Butter and what does it do in hair products? - Rustic Strength

Shea Butter

Shea nuts, moisturizes skin and hair. Used in our conditioners & lotions.
What is Sodium Benzoate and what does it do in products? - Rustic Strength

Sodium Benzoate

Plant-derived, stops microbial growth. Used in select hair & skin care products.
What is Sodium Bicarbonate and what does it do in products? - Rustic Strength

Sodium Bicarbonate

Mineral-based, softens and cleans. Used in select powdered cleaners.
What is Sodium C14-16 Alpha Olefin Sulfonate and what does it do? - Rustic Strength

Sodium C14-16 Alpha Olefin Sulfonate

Coconut-derived, gentle dirt remover. Used in our liquid cleaners. 
What is Sodium Carbonate and what does it do in products? - Rustic Strength

Sodium Carbonate

Mineral-based, softens and cleans. Used in select powdered cleaners.
What is Sodium Chloride and what does it do in products? - Rustic Strength

Sodium Chloride

Earth-derived, thickens and preserves. Used in our household cleaners.
What is Sodium Gluconate and what does it do in products? - Rustic Strength

Sodium Gluconate

Fermented sugar, binds and cleans. Used in most liquid cleaners.
What is Sodium Metasilicate and what does it do in products? - Rustic Strength

Sodium Metasilicate

Mineral-based, powerful stain remover. Used in Auto Dishwasher Powder.
What is Sodium Percarbonate and what does it do in products? - Rustic Strength

Sodium Percarbonate

Soda ash and peroxide, cleans powerfully. Used in our powdered cleaners.
What is Stearic Acid and what does it do in products? - Rustic Strength

Stearic Acid

Plant-derived, binds and protects. Used in our conditioners & lotions.
What is Glycerin and what does it do in products? - Rustic Strength

Vegetable Glycerin

Vegetable-based, retains skin moisture. Used in our liquid cleaners & lotion.
What is High-Purity Water (charcoal-filtered, reverse osmosis, UV-treated) and what does it do in products? - Rustic Strength

High-Purity Water

Purified water, clean and pure. Used in all liquid & cream products.
Unlock the Soothing Power of Aloe Vera Leaf Juice for Hair and Skin: Your Ultimate Guide - Rustic Strength

Aloe Vera

Hydrates, soothes and promotes healthy skin and hair. Used in our Nourish Botanicals products.
Your Ultimate Guide to Food Grade, Cold Pressed Avocado Oil - Rustic Strength

Avocado Oil

Nourishes and hydrates skin & hair. Used in our Lotions and Conditioners
Decoding Caprylyl Capryl Glucoside: Your Simple Guide to This Powerful and Planet-Friendly Ingredient - Rustic Strength

Caprylyl Capryl Glucoside

Plant-based, oil dissolver and foamer. Used in our liquid cleaners.  
Cetearyl Alcohol: The Truth Behind This Common Skincare Ingredient - Rustic Strength

Cetearyl Alcohol

Blended fats, softens and stabilizes. Used in our conditioners & lotions.
Is Cetyl Alcohol Safe? Benefits for Skin & Sustainability - Rustic Strength

Cetyl Alcohol

Plant-based, waxy softener. Used in our hair & skin care.
Everything You Need to Know About Citric Acid - Rustic Strength

Citric Acid

Corn-fermented, pH control and preserves. Used in select self-care & household cleaners.
Cocamidopropyl Betaine in Household Cleaning Products and Personal Care Items: What You Need to Know - Rustic Strength

Cocamidopropyl Betaine

Mild surfactant derived from coconut oil. Used in self-care & household cleaners.
What is Cocamidopropyl Hydroxysultaine and what does it do in products? - Rustic Strength

Cocamidopropyl Hydroxysultaine

Coconut-made, gentle foam booster. Used in our cleaning, hair & skin care.
What is Coconut Oil and what does it do in hair products? - Rustic Strength

Coconut Oil

Coconut fruit, nourishes and protects hair. Used in our conditioners.
What is Coco-Glucoside and what does it do in products? - Rustic Strength

Coco-Glucoside

Plant-derived, gentle cleansing and foaming. Used in our liquid products.
What is Dimethyl 9-Decenamide and what does it do? - Rustic Strength

Dimethyl 9-Decenamide

Plant-derived, tough grease remover. Used in our laundry detergent.
What are Essential Oils? - Rustic Strength

Essential Oils

Concentrated plants, scent and benefits. Used when scent is selected.
What is Ethyl Alcohol and what does it do in products? - Rustic Strength

Ethyl Alcohol

Fermented grains, dissolves and dries. Used in our household cleaning products.
What is Glyceryl Stearate and what does it do in products? - Rustic Strength

Glyceryl Stearate

Plant oils, softens and mixes. Used in our conditioners & lotions.
What are Fragrance Oils? - Rustic Strength

Phthalate Free Fragrance Oils

Artificial scents, provide lasting fragrance. Used when chosen as a scent.
Phenoxyethanol in Personal Care Products: What You Need to Know - Rustic Strength

Phenoxyethanol

Prevents bacterial growth and extends shelf life. Used in our cleaning & personal care products.
What is Potassium Sorbate and what does it do in products? - Rustic Strength

Potassium Sorbate

Food-safe, stops mold growth. Used in select hair & skin care products.
What is Food-Grade Polysorbate 20 and what does it do in products? - Rustic Strength

Food-Grade Polysorbate 20

Plant derived emulsifier & stabilizer. Used in liquid cleaning and personal care products.
What is Salt and what does it do in products? - Rustic Strength

Salt

Earth mineral, water softener that enhances cleaning. Used in powdered detergents.
What is Shea Butter and what does it do in hair products? - Rustic Strength

Shea Butter

Shea nuts, moisturizes skin and hair. Used in our conditioners & lotions.
What is Sodium Benzoate and what does it do in products? - Rustic Strength

Sodium Benzoate

Plant-derived, stops microbial growth. Used in select hair & skin care products.
What is Sodium Bicarbonate and what does it do in products? - Rustic Strength

Sodium Bicarbonate

Mineral-based, softens and cleans. Used in select powdered cleaners.
What is Sodium C14-16 Alpha Olefin Sulfonate and what does it do? - Rustic Strength

Sodium C14-16 Alpha Olefin Sulfonate

Coconut-derived, gentle dirt remover. Used in our liquid cleaners. 
What is Sodium Carbonate and what does it do in products? - Rustic Strength

Sodium Carbonate

Mineral-based, softens and cleans. Used in select powdered cleaners.
What is Sodium Chloride and what does it do in products? - Rustic Strength

Sodium Chloride

Earth-derived, thickens and preserves. Used in our household cleaners.
What is Sodium Gluconate and what does it do in products? - Rustic Strength

Sodium Gluconate

Fermented sugar, binds and cleans. Used in most liquid cleaners.
What is Sodium Metasilicate and what does it do in products? - Rustic Strength

Sodium Metasilicate

Mineral-based, powerful stain remover. Used in Auto Dishwasher Powder.
What is Sodium Percarbonate and what does it do in products? - Rustic Strength

Sodium Percarbonate

Soda ash and peroxide, cleans powerfully. Used in our powdered cleaners.
What is Stearic Acid and what does it do in products? - Rustic Strength

Stearic Acid

Plant-derived, binds and protects. Used in our conditioners & lotions.
What is Glycerin and what does it do in products? - Rustic Strength

Vegetable Glycerin

Vegetable-based, retains skin moisture. Used in our liquid cleaners & lotion.
What is High-Purity Water (charcoal-filtered, reverse osmosis, UV-treated) and what does it do in products? - Rustic Strength

High-Purity Water

Purified water, clean and pure. Used in all liquid & cream products.

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The Toxic Truth

Our Sustainability

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