I am grateful to find new companies that are veering away from harsh and toxic products, especially when the products are going on the skin of my kids. Rustic Strength has so many scent options to choose from, which my girls were grateful for. Apparently the last natural product I bought stunk of seaweed and my teen girls were not appreciative. I love that I can buy it in large quantity, so I can order less often and the variety of container options was fantastic too. If only I had a local store!