

coconut oil
In conditioner, this pure oil helps with detangling as well as preventing protein and moisture loss

essential oils
real aromatherapy - the scents of our collection are uniquely paired pure oils from plants

shea butter
For its natural ability to reduce scalp irritation and protect colored hair — we chose shea for our conditioner.

coconut-based shampoo
cleanse naturally, with high purity plant-based ingredients — primarily made from coconuts
Shampoo
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Soothing Shampoo | Unscented
Regular price From $24.00Regular priceUnit price / per -
Soothing Shampoo | Lavender Tea Tree
Regular price From $24.00Regular priceUnit price / per -
Soothing Shampoo | Rosemary Mint
Regular price From $24.00Regular priceUnit price / per -
Soothing Shampoo | Cherry Lime
Regular price From $24.00Regular priceUnit price / per -
Soothing Shampoo | Mama + Baby Safe
Regular price From $24.00Regular priceUnit price / per -
Personalized Shower Spa Set
Regular price $49.00Regular priceUnit price / per
Coconut Conditioner
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Coconut Conditioner | Unscented
Regular price From $29.00Regular priceUnit price / per -
Coconut Conditioner | Lavender Tea Tree
Regular price From $29.00Regular priceUnit price / per -
Coconut Conditioner | Rosemary Mint
Regular price From $29.00Regular priceUnit price / per -
Coconut Conditioner | Cherry Lime
Regular price From $29.00Regular priceUnit price / per -
Coconut Conditioner | Mama + Baby Safe
Regular price From $29.00Regular priceUnit price / per -
Personalized Shower Spa Set
Regular price $49.00Regular priceUnit price / per

custom build your scent
mix + match with our collection of essential oils
and phthalate-free fragrance oils.
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Soothing Shampoo | Custom Made Scent
Regular price From $7.00Regular priceUnit price / per -
Coconut Conditioner | Custom Made Scent
Regular price From $8.00Regular priceUnit price / per

Explore Other High-Purity Products
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Custom Scent Our Products
Create Your Own Scent with any of our products. 1st - pick...
Let customers speak for us
from 377 reviews
It cleans very good! Knowing it’s not filled with crazy chemicals is a plus!

I love the smell of the magnolia scented laundry soap!

Great product! I like that it doesn’t come with paper wrappers that need to be recycled, that it is I bleached, and I use less toilet paper now.

I like that this is gentle on my son's skin and cleans well. Although I do wish the scent was a bit stronger

We’ve made the switch to detoxifying our home products and Rustic Strength has been perfect. Great quality, fast shipping, custom scents!

This castile soap is thick like they said it would be and truly unscented. It works great diluted in a spray bottle, too.

So far I’m really liking this detergent, I recently began using this brand because I was looking for a more natural product. My clothes come out clean and smell great, very happy so far.

Great natural laundry detergent! It cleans fabrics with out all the harmful chemicals.

Works great without the toxic chemicals. Smells good too

Works great and smells great. Nice light scent. My 7 year old was excited that his clothes smelled like gingerbread!

Hand Soap | Popular Scents or Unscented

I’ve tried all kinds of regular and better for you laundry supplies. None of them work as well as this one does. The smell isn’t very strong, but my clothes smell and feel so clean for the first time ever. Seriously, this is worth every penny!!!

I reached out to Rustic Strength in hopes to get recommendations for pairing scents. They suggested patchouli/lavender and it is such a beautiful combination. 2TBSP is what I use, so a little goes along way which is nice! Clothes come out clean and smelling great! Love the clean ingredients, thank you Rustic Strength.

Works wonderfully, and I feel so much better knowing I am not washing our clothes in toxins.

Laundry Detergent | Popular Scents or Unscented