Cleanse and help prevent dryness with Soothing Shampoo made from powerful plant-based ingredients

• PH Balanced
• Color-Safe
• Non-Irritating
• Non-Drying
• Removes excess oils without stripping
• Helps remove other product residues from hair

Powerful Plant-Based Formula | Coconut-based and plant-based cleansers catch excess oils off the scalp and remove dirt, grime, and other product residues from the hair. These cleansers help to prevent buildup and residue that can cause the hair to become greasy or limp. Kosher vegetable glycerin then complements by adding moisture, balancing your scalp’s natural oil complex.

Gentle Cleansing | Our PH balanced, plant-based formula is especially gentle on the scalp and hair, making this Shampoo more suitable for sensitive or irritated skin.  Being free of the harsh chemicals found in most products additionally helps to retain your scalps natural hydration, reducing dryness and flakiness.

Our Soothing Shampoo should be followed with our Coconut Conditioner. Both are suitable for everyday use.

Mama + Baby Safe | Rustic Strength Shampoo is made with high-purity and concentrated active plant-based ingredients and is less likely to irritate even the most sensitive skin. It is safe for pregnant or breastfeeding mamas as well as babies when no scents are added. That's why we called this line "Mama + Baby Safe"

• High Purity Ingredients
• Safe for Pregnant + Breastfeeding Mamas
• Safe for Baby's Delicate and Sensitive Skin
• Truly Hypoallergenic 
• No Scent Added

Toxin + Irritant Free | Ditch the toxins and irritants found in most shampoos. Our shampoo is hypoallergenic and completely dye-free ∙ perfume-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ formaldehyde-free ∙ triclosan-free ∙ silicone-free ∙ filler-free ∙ petroleum-free ∙ gluten-free ∙ SLS-free ∙ SLES-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.

Small Batch Fresh | Our shampoo is produced daily in small-batch, at our family-run factory in The Ozarks, USA — arriving to you made the same week.