In today's world, it's easy to be misled by marketing buzzwords and empty promises of products being “good for people and the planet” when truly, they are the opposite. This deception is called Greenwashing.
Common Greenwashing Tactics to Watch Out For:
- Claims Not Scientifically Backed: General claims like "all-natural," "sustainable," and "eco-friendly" can be misleading if not backed up with proof.
- Focus on a Single Attribute: Some companies may highlight one eco-friendly aspect of their product while neglecting other harmful practices.
- Greenwashing Packaging: Attractive packaging with nature-inspired imagery can disguise less sustainable practices.
How to Cut through The Claims:
- Be Skeptical: Don't blindly trust marketing or influencer claims.
- Demand Transparency: Ask for detailed ingredient information.
- Research Claims: Verify information with credible sources.
- Support Transparent Brands: Choose companies prioritizing purity and sustainability.
Does Rustic Strength stand your test?
In marketing our products, we use bold claims like “Detox from mainstream products with powerfully pure, plant-based ingredients”.
Sounds great, right? But is the claim just marketing hype? To find out for yourself, ask yourself:
- “Does Rustic Strength have ingredients listed on each product page?”
- “Does their research blog show the purity of their ingredients?”
- “Can I see they are plant-based?
- “Can I see they are free from carcinogens and hormone disruptors?”
- “Can I know the same from other companies?”
Why Transparency Matters to Us
At Rustic Strength, we believe in transparency and purity. Our journey began with a personal health crisis. Our founders, Brandon and Alicia, faced the challenging experience of their toddler suffering from severe, unexplained allergic reactions.
Determined to find answers, they discovered that cleaning products could be making them sick and harmful ingredients in their "safe" detergents and began on a mission to detox their lives.
At first, frustration is all they achieved from deep-diving for healthy alternatives. It seemed even the most "eco-friendly" and "safe" products had something wrong. Determined to help their son and their selves, the parents set out to create their own cleaning and personal care products that were both effective and safe for even the most sensitive skin -- no with compromises on quality.
After years of testing, Alicia and Brandon found success and great encouragement by the growing community of people who were equally dissatisfied by the impurities being found in house-hold name brands, such as phthalates, sulfates, and 1-4 dioxane. Rustic Strength was born.
What sets us apart from other brands who overpromise quality and hide ingredient lists, is that Rustic Strength provides honest information about our products. It's easy to do this when you are proud of your ingredients and have nothing to hide!
That is why you can find a full list of ingredients on each product page and label and blogs with our research of what we use and avoid. Our hope is that understanding the components of our products, you can make informed decisions about what you put on your skin and in your home, ultimately avoiding an mysterious illness as our son had.
Don't Be Fooled: Make Informed Choices
Many companies use fear tactics to sell their products. At Rustic Strength, we believe in empowering consumers with knowledge. Even if you don't choose our products, we encourage you to learn about harmful chemicals and make informed choices. By demanding transparency and prioritizing health and sustainability, you can create a healthier future for yourself and the planet.
Explore our website to learn more about our ingredients and research. We're confident you'll see the Rustic Strength difference!
Still have questions? Contact us at customercare@rusticstrength.com
