Our beliefs are simple: what you pour into the earth, you will get out of the earth. My husband and I created Rustic Strength out of a need to reduce harmful chemicals in our families lives.
My son started showing signs of sensitivities at the age of 18 months. He collapsed in his aunt's arms one day on the way to church. We rushed him to the hospital. We went six months without finding answers. He then started having other issues relating to his skin and lungs. He would have anaphylaxis reactions to random things at random times. We had epi-pens stored everywhere because we just never knew what he was going to react to. We decided to take drastic measures. We removed all the carpet, all artificial plants, all feather pillows, and all foods with dyes. We changed all our cleaning products to hypoallergenic, and he would still have reactions. We learned so much from chasing his illness.
I, Alicia, started having endocrine issues around the age of 40. I started looking hard into products along with the food that I was eating. I am a retired personal trainer, so my nutrition was pretty spot on. I took a deeper dive into all the chemicals in my cleaning products, body, and hair care products. I started researching all the chemicals in all the products. It was hard to find the information needed to make smart decisions.
I finally got frustrated enough that my husband and I started experimenting with our own laundry detergent. It took months and months of work to finalize our first real product. We then tested it for over two years before deciding to make a company out of the knowledge we have and the drive to help others lead a better life with better chemicals in their products.
My husband and I knew when we launched our company that we wanted to be different than all the big box store brands. Looking toward local health food stores and mission-aligned businesses in our area, we began a refill exchange program. Today, Rustic Strength manufactures high-purity, toxin-free refillable plant-based cleaning + wellness products. With thousands of bulk refill locations from Hawaii to the East Coast, you can sustainably refill.
The difference between our products vs. others on the market is that we use highly concentrated active ingredients that are sourced with no impurities. We strictly avoid harsh allergenic chemicals and the processes that produce known carcinogens and hormone disruption. Our products are all phthalate-free, paraben-free, phosphate-free, SLS-free, SLES-free, and what we like to say, "simply worry-free".
We didn’t sweat when New York recently placed restrictions on the sale of cleaning products containing high levels of the known carcinogen 1,4 Dioxane. Where many big brands fell short of the standard and lost public trust, we were able to gain it.
Most of our products are produced daily at our family-run manufacturing center in the heart of the Ozarks. This ensure our products are arriving to you fresh from the factory, while larger companies products may have sat on shelves for up to a year.
Rustic Strength was the first in our industry to establish a “Close The Loop Program” with our containers and we have paved the way for other manufacturers to follow in our footsteps. We are currently the only manufacturer implementing our closed loop process by washing and sanitizing containers and sending them back to customers.
From the very beginning, our journey has been shaped our incredible customers. We are genuinely so glad to be joined on this mission. Your trust and support fuel our passion every single day. We take immense pride in our company and, more importantly, in the products we meticulously create. Every item we produce is born from a deep commitment to helping families like yours become healthier and stronger, better equipped to navigate the challenges of today's world. We believe in empowering you with choices that make a real difference, contributing to a brighter, healthier future for all. Thank you for being a part of our story.
– The Adamson Family
