Ingredients

What is Sodium C14-16 Alpha Olefin Sulfonate (AOS-40) and what does it do?

What is Sodium C14-16 Alpha Olefin Sulfonate (A...

What is AOS-40? This anionic surfactant made from coconuts can be found in many leading natural household and personal care products.   Its main job is as a detergent in hair care...

What is Sodium C14-16 Alpha Olefin Sulfonate (A...

What is AOS-40? This anionic surfactant made from coconuts can be found in many leading natural household and personal care products.   Its main job is as a detergent in hair care...

What is Cetearyl Alcohol and what does it do in hair and skin products?

What is Cetearyl Alcohol and what does it do in...

Rustic Strength uses cetearyl alcohol because it is safe for the environment and the inhabitants of that environment.  It is rarely an allergen that would cause contact dermatitis.  It is...

What is Cetearyl Alcohol and what does it do in...

Rustic Strength uses cetearyl alcohol because it is safe for the environment and the inhabitants of that environment.  It is rarely an allergen that would cause contact dermatitis.  It is...

What is Methylisothiazolinone (MI) & Benzisothiazolinone (BI) and why are they used?

What is Methylisothiazolinone (MI) & Benzisothi...

Our mission is to always have safe, effective, and eco-friendly products.  We keep in mind the end-user when choosing our ingredients.  This is why we chose the most effective combination...

What is Methylisothiazolinone (MI) & Benzisothi...

Our mission is to always have safe, effective, and eco-friendly products.  We keep in mind the end-user when choosing our ingredients.  This is why we chose the most effective combination...

What is Cocamidopropyl Hydroxysultaine (Sultaine) and what does it do in products?

What is Cocamidopropyl Hydroxysultaine (Sultain...

Cocamidopropyl hydroxysultaine assists the primary surfactant in formulations as a thickening agent and helps increase the product's foaming power.  In hair and skin products it is used as a conditioning...

What is Cocamidopropyl Hydroxysultaine (Sultain...

Cocamidopropyl hydroxysultaine assists the primary surfactant in formulations as a thickening agent and helps increase the product's foaming power.  In hair and skin products it is used as a conditioning...

What is Food-Grade Polysorbate 20 and what does it do in products?

What is Food-Grade Polysorbate 20 and what does...

A sugar alcohol, found naturally in fruits like berries, cherries, plums, pears, and apples, is dehydrated and formed into sorbitan.  The sorbitan then receives 20 units of ethylene oxide -...

What is Food-Grade Polysorbate 20 and what does...

A sugar alcohol, found naturally in fruits like berries, cherries, plums, pears, and apples, is dehydrated and formed into sorbitan.  The sorbitan then receives 20 units of ethylene oxide -...

What is Shea Butter and what does it do in hair products?

What is Shea Butter and what does it do in hair...

Rustic Strength uses shea butter in our hair products because of its fatty acid content.  It helps with moisture loss in dry hair, prevents hair breakage, reduces scalp irritation, and...

What is Shea Butter and what does it do in hair...

Rustic Strength uses shea butter in our hair products because of its fatty acid content.  It helps with moisture loss in dry hair, prevents hair breakage, reduces scalp irritation, and...