Pet
Shampoo
|
Soothing
&
Deodorizing
|
Unscented
Hand-crafted quality; generally ships within 24 business hours.
Use code 'WELCOME10' to save 10% on your first order.
Free shipping: On all orders over $75.
Rustic Strength's commitment to toxin-free living extends to your furry family members, too! Introducing Pure Paws, our gentle, high-purity ingredient line of pet care products. With Pure Paws, Rustic Strength offers the complete healthy home solution - uncompromising quality, now for every member of the family.
Cleanse and help prevent dryness with non-toxic Pet Shampoo made from powerful plant-based ingredients!
- PH Balanced
- Non-Irritating
- Non-Drying
- Removes excess oils that contain malodors without stripping the coat
- Helps remove other residues from coat
Powerful Plant-Based Formula | Coconut-based and plant-based cleansers catch excess oils off the coat and remove dirt, grime, and other residues. These cleansers help to remove malodors without stripping the coat- unlike conventional pet shampoos. This shampoo helps soften and deodorize your pet's coat, leaving them clean and moisturized; rather than stripped, dry, and agitated like other pet products can.
Gentle Cleansing | Our PH balanced, plant-based formula is especially gentle on both the fur and skin, making this Shampoo more suitable for pets that are sensitive or easily irritated. Being free of the harsh chemicals found in most products additionally helps to retain the natural hydration of your pet's coat, as well as reducing dryness and flakiness.
Can I use this product for my cat? | Yes! Our Pet Shampoo is feline-safe too!
Toxin + Irritant Free | Ditch the toxins and irritants found in most shampoos. Our shampoo is hypoallergenic and completely dye-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ formaldehyde-free ∙ triclosan-free ∙ silicone-free ∙ filler-free ∙ petroleum-free ∙ gluten-free ∙ SLS-free ∙ SLES-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.
Small Batch Fresh | Our shampoo is produced daily in small-batch, at our family-run factory in The Ozarks, USA — arriving to you made the same week.

Pet Shampoo | Soothing & Deodorizing | Unscented
How To Use
Brush pet’s coat to loosen debris and tangles. Wet them with lukewarm water.
Apply shampoo and then massage into a lather.
Let suds sit for a few minutes for thicker coats or as needed.
Rinse thoroughly with lukewarm water until no more suds appear on hands or in pet’s coat.
Condition with our Pet Conditioner.
Gently dry pet in a towel.
This product is 100% biodegradable, septic & greywater-safe. Caution: Keep out of eyes, ears, and mouth. Avoid ingestion.
Ingredients
Charcoal Filtered Deionized Water • High purity water
Cocamidopropyl Hydroxysultaine • Naturally derived from coconut, palm-free, it is a biodegradable conditioning agent for hair and skin with high foaming and mild chemistry.
Sodium C14-16 Olefin Sulfonate • This mild-surfactant helps grab oil, dirt, and grease. It is also derived from coconuts, palm-free and is biodegradable.
Cocamidopropyl Betaine • Naturally derived from coconut and palm-free. It is an environmentally friendly, high-foaming, and biodegradable surfactant with mild chemistry.
Vegetable Glycerin (glycerin) • Derived from vegetables. It is biodegradable and helps the
plant surfactants do their job. Food-grade & USP kosher.
Decyl Glucoside • A plant-derived, biodegradable surfactant. It is mild and
safe for sensitive skin.
Caprylyl Capryl Glucoside • A plant-based surfactant that increases lather potential with mild chemistry for sensitive skin.
Polysorbate 20 • Plant-based surfactant that helps stabilize the formula when
adding essential oils or phthalate-free fragrances. Biodegradable. Kosher.
Food-Grade. 100% Dioxane-free.
Sodium Chloride • Salt
Sodium Benzoate & Potassium Sorbate • Food-grade preservatives that are used sparingly to prevent bacteria from growing in the container.
Caprylyl Glycol & Phenoxyethanol • Safe preservatives which are used sparingly to prevent bacteria from growing in container.
Let customers speak for us
from 4046 reviewsAmazing products !!

This smells so good and gets clothes so clean love it

Love this softner
I absolutely love this all-natural laundry detergent! It cleans beautifully without any harsh chemicals, and the fresh scent from the essential oils is amazing — light, clean, and not overpowering. My clothes come out soft, fresh, and completely free of that artificial “perfume” smell that so many other detergents have. I also love knowing it’s safe for my family, pets, and the environment. A little goes a long way, making it great value for such high quality. Highly recommend to anyone looking to switch to a more natural, effective, and eco-friendly option!
I got Pumpkin Harvest candle and deodorant and fragrance oil for my Alpaca Dryer Balls, they are amazing! The smell feels like Fall Smell with pumpkin. It is so refreshing. Every time people comes into my place, they asked me what the smell was and if I was making something. big WOW..
The customer service is really good. They saw how Frank Ai was not giving me right answer and gave me right direction to where I needed to be. I am impressed.
Love the pet shampoo and conditioner! My puppy smells so good and it’s left her coat feeling so soft and clean without drying out her skin. The scent is so lovely and gentle.

Love love it smells so good

Love it
I ordered the lemon scent of the dish soap and I am very happy! It suds perfectly some dishes have to be washed a second time if its extra greasy but im overall very happy with my purchase
The body soap is amazing! I got the coconut and vanilla bourbon scent and its becoming my favorite not sure if ill go with this as my only use or if I wanna get a few scents but the soap itself perfect! The suds is enough to clean as good as store bought soaps but I actually feel clean and not a left with a heavy residue like most store bought soaps. I heavily recommend buying even if you buy a sample bottle a little goes a long way! I have had the sample bottle a for over 10 days and I shower daily and have used it every shower and still have a little under half a bottle left a little definitely goes a long way.
I absolutely love this product!! I am still getting used to how much to use because im still in that mindset of using more then less. I chose the unscented and bought dryer balls and essential oils to use in the dryer to add fragrances I'll like with my clothes. I absolutely can not wait to buy the 5 gallon container of the soap for long time use
The citrus vanilla oil is fantastic. All of their products are! I have tried laundry detergent, fabric softener, dish soap, hand soap, and all purpose cleaners. I feel safe using these products, they WORK, and smell great! They also have fragrance free products if needed.
Only laundry soap Iwill use! Daughter has eczema and this is the only soap that dosent bother her. Cleans very nicely!
Best laundry soap I've ever used and the best quality natural dish soap. After trying several brands that claimed to be free and clear this was the only one that actually is and that really works.

Amazing product! My son has very sensitive skin and we like some scent and this stuff is perfect for those with eczema!
What customers think about the store
Rustic Strength offers high-quality, non-toxic laundry detergents, soaps and cleaning products. Customers praise the effectiveness, pleasant scents, and peace of mind from using safe ingredients. While slightly pricier, many find the natural products worth it ... Rustic Strength offers high-quality, non-toxic laundry detergents, soaps and cleaning products. Customers praise the effectiveness, pleasant scents, and peace of mind from using safe ingredients. While slightly pricier, many find the natural products worth it for personal and environmental health.
Read moreAI-generated from customer reviews.
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