Un-Bleach
Hand-crafted quality; generally ships within 24 business hours.
Use code 'WELCOME10' to save 10% on your first order.
Free shipping: On all orders over $75.






Un-Bleach is the responsible, toxin-free, bleach alternative.
- Dissolves stains and odors
- Safe for all colors, you & the environment
- Brightens and restores surfaces, fabrics + more
- Works just as well or better than chlorine bleach in many ways.
One ingredient. Over 1000 uses | Laundry ∙ Carpets ∙ Couches ∙ Upholstery∙ Tile ∙ Grout ∙ Curtains ∙ Sheers∙ Stained Dishes ∙Burned On Food ∙ Grimy Baking Sheets ∙ Drains∙ Refrigerator ∙ Cutting Boards ∙ Counter Tops ∙Tupperware ∙ Sponges ∙ Removing Jar Labels ∙ Toilets∙ Tub ∙ Shower ∙ Mattress ∙ Mops ∙ Mildew Removal ∙Water Damage Clean Up ∙ Litter Boxes ∙ Blood∙ Carpet Cleaning Machines ∙ Fireplaces ∙ Bricks ∙ Fencing ∙ Siding ∙ Concrete ∙ Stucco ∙ Decking ∙Garbage Cans ∙ All Weather Carpet ∙ Lawn Furniture ∙Camping Gear ∙ Coolers ∙ Tents ∙ Tarps ∙ Boat Sails∙ Cushions ∙ Ropes ∙ Tools ∙ Wedding Dresses ∙Tennis Shoes ∙ Car Seats ∙ And Much More
See how on our Un-Bleach recipe page!
People + planet safe | Those distancing themselves from known toxins and allergens found in commercial bleach will find relief here. Our Un-Bleach is hypoallergenic and completely phosphate-free ∙ phthalate-free ∙ paraben-free∙ perfume-free ∙ sulfate-free ∙ paraben-free∙ 1,4-dioxane-free ∙ petroleum-free∙ optical brightener-free ∙ dye-free ∙ filler-free ∙ gluten-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply Worry Free.






How Un-Bleach works | Un-Bleach is 100% Oxygen Bleach with no fillers like other brands. When mixed with water, it becomes a powerful solution that dissolves your stain’s chemical bonds. Uncovering the original color and brightness, previously dulled by the stain. Surfaces and fabrics are restored to look as good as new!
Mama + Baby safe | Babies have sensitive skin that can easily become irritated by the residue left on their clothes, blankets, and cloth diapers from bleach and most commercial stain removers. Un-Bleach is made without harsh chemicals or added scents. Unscented is the best choice for babies because even a mild scent can cause them irritation. Unscented is also the safest for pregnant and breastfeeding mamas! To see our other unscented baby-safe products, visit Mama + Baby Safe.
Fully biodegradable | Un-Bleach will readily degrade after use, so it is grey-water and septic-safe. Its rinse water is non-toxic to aquatic life.
Un-Bleach
How To Use
Read our full blog about Un-Bleach and all of its uses.
Un-Bleach (Oxygen Bleach): Uses, Recipes and Stain Removal Guide
Ingredients
Let customers speak for us
from 4057 reviewsVery nice manly smell
I Love Rustic products. They smell incredible good, the shampoo and conditioner are amazing, love the linen detergent and the avocado lotion is my favorite. My husband introduced me to this brand and I am so glad he did. This products are great quality.
We have a very large family with many small people so we do a minimum of 4 loads of laundry per day. Initially, I was worried about spending a lot of money on detergent but after our scary experience when my young granddaughter ate a detergent pod, I decided to try Rustic Strength. When I saw that a gallon of detergent is 256 loads, I was admittedly sceptical that 1 oz./ per load was potent enough to clean well. However, after washing a load of whites, several loads of mixed colors and a load of towels, I can say that I am more than impressed by the results. The custom scents are wonderful, our whites are whiter, our towels are truly clean AND fluffy with no added dryer balls or sheets. It puts me at ease knowing that it is toxin-free and so proud that it is made in the USA. Thank you for such an outstanding product.
I found this natural company after a friend who is also dealing with cancer told me to look into it but also after a lot of research to find better products for my family.
I am so glad i did.
This company is amazing and their products speak for themselves.
I love a lot of them so far but haven’t tried them all either.
So far i have used the unscented laundry powder soap, the unbleach(however do NOT soak any whites with anything that has even a splash of color like i did… huge mistake as my light beige apron turned purple!! lol)
other from that i also love their essential oils in particular the orange and vanilla. Their orange has oranges which derive from Greece and that is where i’m from so i am just in love with the scent as it reminds me a little bit of my home land!!
Their alpaca wool dryer balls are exceptional. I have never found nothing else or similar to them.
The little glass measuring cups are also so helpful, thick and well made and so are all of their other containers. A sure plus is that their products are made here in the USA!!! My daughter had gotten lead poisoning when little from a sm. toy when she was a toddler so now i’m extra careful where i buy products from.
This company truly rocks!!
I have been talking with “Devin” so far, one of their customer service reps and all i can say he is exceptional, best customer service i have ever received by anyone so far. These products are pricier than the cheap toxic junk that’s out there but you won’t regret buying them for your family or your business and having that ease of mind that you are not harming your health and everyone else’s.
Keep up the amazing work you all do and God Bless you for making these pure products that can help make a better and cleaner world!!
Wish more people would care to do that.
Thank you so much!! 🙏❤️☺️
Btw …their packaging paper, plain and shredded, cardboard etc is great for crafts and gifting wines/bottles etc i have done a few things from using every bit of it and not letting it go to waste. I’m planing to gift some baskets/bags for xmas with some of these products i also bought and i m also using the packing paper to make roses, leaves and anything cute i can think of to wrap the soaps, little glass measuring jars, and all the samples i purchased from Rustic Strengthen as well as other natural items. 😃
Oh my goodness!! I love these products. They smell absolutely amazing. Bought the dish soap and it went from there. Now I am transforming my home into having Rustic Strength!! The products smell so great but not only that THEY WORK WONDERFULLY.
Love it
Love it
I really enjoy their products so far. I started with the laundry detergent and have been incorporating more products when others run out. So far everything works great and I’m happy with them!
Its good i like it
Autumn is here and that's when my clothes get so static that they stick together out of the dryer. With Rustic Strength laundry softener there is no static cling, and best of all no smelly chemicals making me sick. I loving all the products I've tried so far.
The Lots of Purpose cleaner has become my "go to" product for cleaning. I use it on my countertops, table, toilets and more. I love how well it cleans but even more so, I love knowing there are no harsh and toxic chemicals, so it is safe for my family.
Amazing products !!
This smells so good and gets clothes so clean love it
Love this softner
I absolutely love this all-natural laundry detergent! It cleans beautifully without any harsh chemicals, and the fresh scent from the essential oils is amazing — light, clean, and not overpowering. My clothes come out soft, fresh, and completely free of that artificial “perfume” smell that so many other detergents have. I also love knowing it’s safe for my family, pets, and the environment. A little goes a long way, making it great value for such high quality. Highly recommend to anyone looking to switch to a more natural, effective, and eco-friendly option!
What customers think about the store
Rustic Strength offers high-quality, non-toxic laundry detergents, soaps and cleaning products. Customers praise the effectiveness, pleasant scents, and peace of mind from using safe ingredients. While slightly pricier, many find the natural products worth it ... Rustic Strength offers high-quality, non-toxic laundry detergents, soaps and cleaning products. Customers praise the effectiveness, pleasant scents, and peace of mind from using safe ingredients. While slightly pricier, many find the natural products worth it for personal and environmental health.
Read moreAI-generated from customer reviews.
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