Fabric
Softener
Hand-crafted quality; generally ships within 24 business hours.
Use code 'WELCOME10' to save 10% on your first order.
Free shipping: On all orders over $75.






Natural softening + more | Keep your washing machine smelling fresh and clean — with no leftover softener smell on your clothing after use and more:
- Loosens soap buildup the same way it does dirt
- Softens fabrics without harsh chemicals like those found in most fabric softeners.
- Reduces static, making lint and pet hair less likely to cling to your clothing.
- Loosens aluminum chloride, as well as minerals like zinc and salt - which helps keep dirt from sticking to clothing.
- Antibacterial properties make it ideal for laundry and act as a deodorizer for your clothes.
- Works in regular and HE (high efficiency) washing machines
- 100% biodegradable
No build-up | Unlike conventional chemical softeners, this actually keeps your laundry machine fresh and working like new, instead of clogging it up with toxic residue.









Mama + Baby Safe | Babies' sensitive skin can easily become irritated by harsh chemical residue left on clothes, blankets, and cloth diapers from most laundry detergents. Our Fabric Softener is made without harsh chemicals or added scents. Unscented is the best choice for babies because even a mild scent can cause them irritation. Unscented is also the safest for pregnant and breastfeeding mamas! To see our other unscented baby-safe products, visit Mama + Baby Safe.

Fabric Softener
How To Use
Fill fabric softener dispenser or fabric softener ball with 100% Organic Fabric Softener.
There is no left over fabric softener smell on clothing after use.
Ingredients
Acetic Acid (vinegar, derived from sugar cane)
High-Purity Water • charcoal-filtered, reverse osmosis, UV-sanitized
Let customers speak for us
from 4071 reviews
Quita mal olor excelente producto
Buena calidad
Excelente producto
Aroma suabe y duradero
Soaps that are safe yet get the job done!
Makes my skin so soft and no irritation.
Love the scent.
Great product! I love this company
Long time Dawn dish soap consumer; very happy with Rustic Strength. The suds are long lasting, the soap is gentle but cleans my dishes well. I love how it smells.
Both my husband & I have been switching over all personal + household products to forever chemical/clean products for the sake of our health. We were on the search for a body wash that comes in an unscented option (which is the one we purchase), that foams easily, & leaves our skin clean + soft without feeling stripped. This is perfect.
I LOVE the Unscented Dish Soap! It takes care grease & messes on pots + pans & plates, it leaves no residue, it has no forever chemicals & I like that it doesn't have a fragrance. The quality is 10/10.
The Bamboo Toilet Paper is great! I was on the search for a product that was not only strong enough to handle all the tough stuff (without being tough on our skin), but was free from all harmful chemicals + toxins & more ethically sourced. Bonus - all rolls are individually wrapped.
Very nice manly smell
I Love Rustic products. They smell incredible good, the shampoo and conditioner are amazing, love the linen detergent and the avocado lotion is my favorite. My husband introduced me to this brand and I am so glad he did. This products are great quality.
We have a very large family with many small people so we do a minimum of 4 loads of laundry per day. Initially, I was worried about spending a lot of money on detergent but after our scary experience when my young granddaughter ate a detergent pod, I decided to try Rustic Strength. When I saw that a gallon of detergent is 256 loads, I was admittedly sceptical that 1 oz./ per load was potent enough to clean well. However, after washing a load of whites, several loads of mixed colors and a load of towels, I can say that I am more than impressed by the results. The custom scents are wonderful, our whites are whiter, our towels are truly clean AND fluffy with no added dryer balls or sheets. It puts me at ease knowing that it is toxin-free and so proud that it is made in the USA. Thank you for such an outstanding product.
What customers think about the store
Rustic Strength offers high-quality, non-toxic laundry detergents, soaps and cleaning products. Customers praise the effectiveness, pleasant scents, and peace of mind from using safe ingredients. While slightly pricier, many find the natural products worth it ... Rustic Strength offers high-quality, non-toxic laundry detergents, soaps and cleaning products. Customers praise the effectiveness, pleasant scents, and peace of mind from using safe ingredients. While slightly pricier, many find the natural products worth it for personal and environmental health.
Read moreAI-generated from customer reviews.
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