Our family's journey

From Sickness To Strength

Rustic Strength was born from a personal health crisis:

The Adamson family's infant son developed severe, unexplained sensitivities and anaphylactic reactions, leading to a desperate search for answers and a radical home overhaul.

Simultaneously, Alicia's own health issues prompted an investigation into harmful chemicals in everyday products. Frustrated by the lack of safe options, they began experimenting, creating their own laundry detergent.

This personal struggle evolved into Rustic Strength, a company committed to providing high-purity, toxin-free cleaning and wellness products with a focus on sustainability through their pioneering refill and container reuse programs, all stemming from a family's need to protect their loved ones and a desire to help others live healthier lives.

– The Adamson Family

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Closing the Loop: Turning Waste into Wonder (and Saving the Planet!)

Closing the Loop: Turning Waste into Wonder (and Saving the Planet!)

Feeling overwhelmed by the endless cycle of disposable containers? You're not alone. Discover Rustic Strength’s innovative Close the Loop™ program, designed to reduce waste...
Our Story (From Sickness to Strength)

Our Story (From Sickness to Strength)

Explore Rustic Strength’s journey from a small eco-conscious brand to a leader in sustainable, non-toxic home care products committed to health and the planet.
Road to Refill: Our Packaging Journey

Road to Refill: Our Packaging Journey

Discover how Rustic Strength is redefining sustainable packaging—from concept to compostable. Follow our journey toward zero waste, one container at a time.
Closing the Loop: Turning Waste into Wonder (and Saving the Planet!)

Closing the Loop: Turning Waste into Wonder (and Saving the Planet!)

Feeling overwhelmed by the endless cycle of disposable containers? You're not alone. Discover Rustic Strength’s innovative Close the Loop™ program, designed to reduce waste...
Our Story (From Sickness to Strength)

Our Story (From Sickness to Strength)

Explore Rustic Strength’s journey from a small eco-conscious brand to a leader in sustainable, non-toxic home care products committed to health and the planet.
Road to Refill: Our Packaging Journey

Road to Refill: Our Packaging Journey

Discover how Rustic Strength is redefining sustainable packaging—from concept to compostable. Follow our journey toward zero waste, one container at a time.

Explore high purity cleaning + wellness

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Laundry Detergent | Custom Made Scent

Sale price from $8.00
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Organic Fabric Softener

Sale price from $27.00
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Oxy Boost Stain Remover

Sale price from $19.00
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Un-Bleach

Sale price from $22.00
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Palmarosa Essential Oil

Sale price $10.00
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Summer Candle Sampler Box | 2 oz

Sale price $28.00 Regular price $33.00
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Candle | Tropical Dreams

Sale price from $10.00
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Candle | Crystal Creek

Sale price from $10.00
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Best Sellers Sample Set | Scented

Sale price $18.00
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Best Sellers Sample Set | Unscented

Sale price $18.00
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Self-Care Sample Set

Sale price $30.00
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Travel Kit | Milk & Honey | 2 oz

Sale price $45.00

Can You Imagine...

Migraines gone. Skin soothed. Peace reclaimed. Dive into raw testimonies from families who walked away from the carcinogens, hormone disruptors, and allergens in mainstream products—and chose high-purity formulas instead.
I will never stop ordering from RS. Their products make me very happy when cleaning because I know I'm not hurting myself, or my family with chemicals.
Gina J.
Gina J.
Coon Rapids, MN
I made the switch from tide after lots of reading and research! This detergent not only cleans amazingly, it has really helped my headaches, itchy skin and icky machine...My clothes are cleaner and the scent of my clean laundry is just simply clean, not over powering... I'm a lifelong, Rustic Strength customer now!!
Erin G.
Erin G.
St. Louis, MO
This lotion is highly nourishing without being a bit greasy. Before I found Rustic Strength, I had chapped, cracked hands plagued with patches of eczema. After switching my dish soap, hand soap and lotion to the natural ingredients of Rustic Strength, my hands are literally back to normal. I love this fragrance free lotion and use it on my arms and legs as well. Excellent product.
Wendy
Wendy
Placerville, CA
Just as I have done after purchasing the small sample packs before, I am buying larger quantities now because I LOVE this company and the products they produce!!!
Taylr F.
Taylr F.
Lafayette, LA
I use it on my hands, face, and body. You only need to use a drop and it Lathers right up! I use it as bubble bath also! I love how it is non-toxic and fragrance -free. I have chronic rhinitis and allergies, and this soap make life a lot easier!
Torey S.
Torey S.
Amsterdam, NY
I use this on my self and my kids including my newborn. I prefer non scented. It washes very well and never disappoints. Great on my baby's sensitive skin.
Angela A.
Angela A.
Riverside, CA