Soothing
Shampoo
|
Milk
&
Honey
Hand-crafted quality; generally ships within 24 business hours.
Use code 'WELCOME10' to save 10% on your first order.
Free shipping: On all orders over $75.
Cleanse and help prevent dryness with Soothing Shampoo made from powerful plant-based ingredients
- PH Balanced
- Color-Safe
- Non-Irritating
- Non-Drying
- Removes excess oils without stripping
- Helps remove other product residues from hair
Milk & Honey Scent:
Milk & Honey Phthalate-Free Fragrance Oil (Benzyl Benzoate, Benzyl Salicylate, Coumarin, Hexyl Cinnamal, Isoeugenol, Cinnamal, Linalool, Eugenol, Geraniol)
Phthalate-free fragrance oils • aromatic compounds made of GRAS safe synthetics. Certified free of the 624 carcinogens and 323 reproductive/developmental toxins listed under the Prop 65 act.
Powerful Plant-Based Formula | Coconut-based and plant-based cleansers catch excess oils off the scalp and remove dirt, grime, and other product residues from the hair. These cleansers help to prevent buildup and residue that can cause the hair to become greasy or limp. Kosher vegetable glycerin then complements by adding moisture, balancing your scalp’s natural oil complex.
Gentle Cleansing | Our PH balanced, plant-based formula is especially gentle on the scalp and hair, making this Shampoo more suitable for sensitive or irritated skin. Being free of the harsh chemicals found in most products additionally helps to retain your scalps natural hydration, reducing dryness and flakiness.
Our Soothing Shampoo should be followed with our Coconut Conditioner. Both are suitable for everyday use.
Toxin + Irritant Free | Ditch the toxins and irritants found in most shampoos. Our shampoo is hypoallergenic and completely dye-free ∙ perfume-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ formaldehyde-free ∙ triclosan-free ∙ silicone-free ∙ filler-free ∙ petroleum-free ∙ gluten-free ∙ SLS-free ∙ SLES-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.
Small Batch Fresh | Our shampoo is produced daily in small-batch, at our family-run factory in The Ozarks, USA — arriving to you made the same week.

Soothing Shampoo | Milk & Honey
How To Use
Wet hair completely. Pump desired amount (dependent on hair length) onto palm of hand.
Gently massage into hair and scalp until it lathers. Work the shampoo through the hair. For stronger lather, wet hair again and work in more shampoo.
Rinse scalp and hair thoroughly.
This shampoo is designed to cleanse your hair without stripping it of its natural oils or drying out the skin or scalp.
It should be followed with our Coconut Conditioner.
Ingredients
Charcoal Filtered Deionized Water • High purity water
Cocamidopropyl Bentaine • Naturally derived from coconut and palm-free. It is an environmentally friendly and biodegradable surfactant with mild chemistry.
Cocamidopropyl Hydroxysultaine • Naturally derived from coconut, palm-free, it is a biodegradable conditioning agent for hair and skin with high foaming and mild chemistry.
Sodium C14-16 Olefin Sulfonate • This mild-surfactant helps grab oil, dirt, and grease. It is also derived from coconuts, palm-free and is biodegradable.
Vegetable Glycerin (glycerin)* • Derived from vegetables. It is a biodegradable, powerful moisturizer that can increase skin hydration. Food-grade & Kosher.
Coco-Glucoside • A plant-derived, biodegradable surfactant. It is mild and safe for sensitive skin.
Caprylyl Capryl Glucoside • A plant-based surfactant that increases lather potential with mild chemistry for sensitive skin.
Polyquaternium 10 • Gives skin soft feel. Formaldehyde-free.
Polysorbate 20 • Plant-based formula stabilizer. USP, food-grade, kosher quality, containing no dioxane.
Sodium Gluconate • A natural mineral that helps remove minerals from hard water.
Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Potassium Sorbate • Food-grade preservatives. Used sparingly to prevent bacteria from growing in container.
Essential Oils and/or Phthalate-Free Fragrance Oils • Scent
Citric Acid • Balances pH
Scent Ingredients
Find detail information about your chosen scent above in the product description.
All of our scents are made with –
Pure essential oils • hand selected by us from small farms all around the world.
and/or
Phthalate-free fragrance oils • aromatic compounds made of GRAS safe synthetics. Certified free of the 624 carcinogens and 323 reproductive/developmental toxins listed under the Prop 65 act.
Let customers speak for us
from 4054 reviews
I found this natural company after a friend who is also dealing with cancer told me to look into it but also after a lot of research to find better products for my family.
I am so glad i did.
This company is amazing and their products speak for themselves.
I love a lot of them so far but haven’t tried them all either.
So far i have used the unscented laundry powder soap, the unbleach(however do NOT soak any whites with anything that has even a splash of color like i did… huge mistake as my light beige apron turned purple!! lol)
other from that i also love their essential oils in particular the orange and vanilla. Their orange has oranges which derive from Greece and that is where i’m from so i am just in love with the scent as it reminds me a little bit of my home land!!
Their alpaca wool dryer balls are exceptional. I have never found nothing else or similar to them.
The little glass measuring cups are also so helpful, thick and well made and so are all of their other containers. A sure plus is that their products are made here in the USA!!! My daughter had gotten lead poisoning when little from a sm. toy when she was a toddler so now i’m extra careful where i buy products from.
This company truly rocks!!
I have been talking with “Devin” so far, one of their customer service reps and all i can say he is exceptional, best customer service i have ever received by anyone so far. These products are pricier than the cheap toxic junk that’s out there but you won’t regret buying them for your family or your business and having that ease of mind that you are not harming your health and everyone else’s.
Keep up the amazing work you all do and God Bless you for making these pure products that can help make a better and cleaner world!!
Wish more people would care to do that.
Thank you so much!! 🙏❤️☺️
Btw …their packaging paper, plain and shredded, cardboard etc is great for crafts and gifting wines/bottles etc i have done a few things from using every bit of it and not letting it go to waste. I’m planing to gift some baskets/bags for xmas with some of these products i also bought and i m also using the packing paper to make roses, leaves and anything cute i can think of to wrap the soaps, little glass measuring jars, and all the samples i purchased from Rustic Strengthen as well as other natural items. 😃
Oh my goodness!! I love these products. They smell absolutely amazing. Bought the dish soap and it went from there. Now I am transforming my home into having Rustic Strength!! The products smell so great but not only that THEY WORK WONDERFULLY.

Love it

Love it
I really enjoy their products so far. I started with the laundry detergent and have been incorporating more products when others run out. So far everything works great and I’m happy with them!

Its good i like it
Autumn is here and that's when my clothes get so static that they stick together out of the dryer. With Rustic Strength laundry softener there is no static cling, and best of all no smelly chemicals making me sick. I loving all the products I've tried so far.
The Lots of Purpose cleaner has become my "go to" product for cleaning. I use it on my countertops, table, toilets and more. I love how well it cleans but even more so, I love knowing there are no harsh and toxic chemicals, so it is safe for my family.
Amazing products !!

This smells so good and gets clothes so clean love it

Love this softner
I absolutely love this all-natural laundry detergent! It cleans beautifully without any harsh chemicals, and the fresh scent from the essential oils is amazing — light, clean, and not overpowering. My clothes come out soft, fresh, and completely free of that artificial “perfume” smell that so many other detergents have. I also love knowing it’s safe for my family, pets, and the environment. A little goes a long way, making it great value for such high quality. Highly recommend to anyone looking to switch to a more natural, effective, and eco-friendly option!
I got Pumpkin Harvest candle and deodorant and fragrance oil for my Alpaca Dryer Balls, they are amazing! The smell feels like Fall Smell with pumpkin. It is so refreshing. Every time people comes into my place, they asked me what the smell was and if I was making something. big WOW..
The customer service is really good. They saw how Frank Ai was not giving me right answer and gave me right direction to where I needed to be. I am impressed.
Love the pet shampoo and conditioner! My puppy smells so good and it’s left her coat feeling so soft and clean without drying out her skin. The scent is so lovely and gentle.

Love love it smells so good
What customers think about the store
Rustic Strength offers high-quality, non-toxic laundry detergents, soaps and cleaning products. Customers praise the effectiveness, pleasant scents, and peace of mind from using safe ingredients. While slightly pricier, many find the natural products worth it ... Rustic Strength offers high-quality, non-toxic laundry detergents, soaps and cleaning products. Customers praise the effectiveness, pleasant scents, and peace of mind from using safe ingredients. While slightly pricier, many find the natural products worth it for personal and environmental health.
Read moreAI-generated from customer reviews.
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