Soothing
Shampoo
|
Custom
Made
Scent
Hand-crafted quality; generally ships within 24 business hours.
Use code 'WELCOME10' to save 10% on your first order.
Free shipping: On all orders over $75.






Cleanse and help prevent dryness with Soothing Shampoo made from powerful plant-based ingredients
- PH Balanced
- Color-Safe
- Non-Irritating
- Non-Drying
- Removes excess oils without stripping
- Helps remove other product residues from hair
Powerful Plant-Based Formula | Coconut-based and plant-based cleansers catch excess oils off the scalp and remove dirt, grime, and other product residues from the hair. These cleansers help to prevent buildup and residue that can cause the hair to become greasy or limp. Kosher vegetable glycerin then complements by adding moisture, balancing your scalp’s natural oil complex.
Gentle Cleansing | Our PH balanced, plant-based formula is especially gentle on the scalp and hair, making this Shampoo more suitable for sensitive or irritated skin. Being free of the harsh chemicals found in most products additionally helps to retain your scalps natural hydration, reducing dryness and flakiness.
Our Soothing Shampoo should be followed with our Coconut Conditioner. Both are suitable for everyday use.
Toxin + Irritant Free | Ditch the toxins and irritants found in most shampoos. Our shampoo is hypoallergenic and completely dye-free ∙ perfume-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ formaldehyde-free ∙ triclosan-free ∙ silicone-free ∙ filler-free ∙ petroleum-free ∙ gluten-free ∙ SLS-free ∙ SLES-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.






Small Batch Fresh | Our shampoo is produced daily in small-batch, at our family-run factory in The Ozarks, USA — arriving to you made the same week.
Kindly Note | Custom scents are your own creation. We do not accept returns if you are not satisfied with the scent you have made. If you are unsure about your potential scent combination, we recommend you trial our 4 Ounce Sample before committing to larger.
How To Use
Wet hair completely. Pump desired amount (dependent on hair length) onto palm of hand. Gently massage into hair and scalp until it lathers.
Work the shampoo through the hair. For stronger lather, wet hair again and work in more shampoo.
Rinse scalp and hair thoroughly.
This shampoo is designed to cleanse your hair without stripping it of its natural oils or drying out the skin or scalp.
It should be followed with our Coconut Conditioner.
Ingredients
High-Purity Water • charcoal-filtered, reverse osmosis, UV-sanitized
Cocamidopropyl Bentaine • Naturally derived from coconut and palm-free. It is an environmentally friendly and biodegradable surfactant with mild chemistry.
Cocamidopropyl Hydroxysultaine • Naturally derived from coconut, palm-free, it is a biodegradable conditioning agent for hair and skin with high foaming and mild chemistry.
Sodium C14-16 Olefin Sulfonate • This mild-surfactant helps grab oil, dirt, and grease. It is also derived from coconuts, palm-free and is biodegradable.
Vegetable Glycerin (glycerin)* • Derived from vegetables. It is a biodegradable, powerful moisturizer that can increase skin hydration. Food-grade & Kosher.
Coco-Glucoside • A plant-derived, biodegradable surfactant. It is mild and safe for sensitive skin.
Caprylyl Capryl Glucoside • A plant-based surfactant that increases lather potential with mild chemistry for sensitive skin.
Polyquaternium 10 • Gives skin soft feel. Formaldehyde-free.
Polysorbate 20 • Plant-based formula stabilizer. USP, food-grade, kosher quality, containing no dioxane.
Sodium Gluconate • A natural mineral that helps remove minerals from hard water.
Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Potassium Sorbate • Food-grade preservatives. Used sparingly to prevent bacteria from growing in container.
Essential Oils and/or Phthalate-Free Fragrance Oils • Scent
Citric Acid • Balances pH
Scent Ingredients
Your choice of –
Pure essential oils • hand selected by us from small farms all around the world.
and/or
Phthalate-free fragrance oils • aromatic compounds made of GRAS safe synthetics. Certified free of the 624 carcinogens and 323 reproductive/developmental toxins listed under the Prop 65 act.
How do I custom build my own scent?
It's pretty simple!
In the drop down menus you'll be able to select two of our 50+ available scents
We compound these two scents together and make sure they are compatible with/perform in our product. Our fragrance department has nearly a decade of experience working with scents, and will make sure that the two scents you chose can be smelled equally in the product you ordered
There is no restriction on what scents can be ordered together- we aren't the smell police! So let your imagination run wild.

Your
Perfect
Aroma
Awaits
- Mix + Match -
over 50 essential oils + phthalate-free fragrance oils
Let customers speak for us
from 4060 reviewsBoth my husband & I have been switching over all personal + household products to forever chemical/clean products for the sake of our health. We were on the search for a body wash that comes in an unscented option (which is the one we purchase), that foams easily, & leaves our skin clean + soft without feeling stripped. This is perfect.
I LOVE the Unscented Dish Soap! It takes care grease & messes on pots + pans & plates, it leaves no residue, it has no forever chemicals & I like that it doesn't have a fragrance. The quality is 10/10.
The Bamboo Toilet Paper is great! I was on the search for a product that was not only strong enough to handle all the tough stuff (without being tough on our skin), but was free from all harmful chemicals + toxins & more ethically sourced. Bonus - all rolls are individually wrapped.
Very nice manly smell
I Love Rustic products. They smell incredible good, the shampoo and conditioner are amazing, love the linen detergent and the avocado lotion is my favorite. My husband introduced me to this brand and I am so glad he did. This products are great quality.
We have a very large family with many small people so we do a minimum of 4 loads of laundry per day. Initially, I was worried about spending a lot of money on detergent but after our scary experience when my young granddaughter ate a detergent pod, I decided to try Rustic Strength. When I saw that a gallon of detergent is 256 loads, I was admittedly sceptical that 1 oz./ per load was potent enough to clean well. However, after washing a load of whites, several loads of mixed colors and a load of towels, I can say that I am more than impressed by the results. The custom scents are wonderful, our whites are whiter, our towels are truly clean AND fluffy with no added dryer balls or sheets. It puts me at ease knowing that it is toxin-free and so proud that it is made in the USA. Thank you for such an outstanding product.
I found this natural company after a friend who is also dealing with cancer told me to look into it but also after a lot of research to find better products for my family.
I am so glad i did.
This company is amazing and their products speak for themselves.
I love a lot of them so far but haven’t tried them all either.
So far i have used the unscented laundry powder soap, the unbleach(however do NOT soak any whites with anything that has even a splash of color like i did… huge mistake as my light beige apron turned purple!! lol)
other from that i also love their essential oils in particular the orange and vanilla. Their orange has oranges which derive from Greece and that is where i’m from so i am just in love with the scent as it reminds me a little bit of my home land!!
Their alpaca wool dryer balls are exceptional. I have never found nothing else or similar to them.
The little glass measuring cups are also so helpful, thick and well made and so are all of their other containers. A sure plus is that their products are made here in the USA!!! My daughter had gotten lead poisoning when little from a sm. toy when she was a toddler so now i’m extra careful where i buy products from.
This company truly rocks!!
I have been talking with “Devin” so far, one of their customer service reps and all i can say he is exceptional, best customer service i have ever received by anyone so far. These products are pricier than the cheap toxic junk that’s out there but you won’t regret buying them for your family or your business and having that ease of mind that you are not harming your health and everyone else’s.
Keep up the amazing work you all do and God Bless you for making these pure products that can help make a better and cleaner world!!
Wish more people would care to do that.
Thank you so much!! 🙏❤️☺️
Btw …their packaging paper, plain and shredded, cardboard etc is great for crafts and gifting wines/bottles etc i have done a few things from using every bit of it and not letting it go to waste. I’m planing to gift some baskets/bags for xmas with some of these products i also bought and i m also using the packing paper to make roses, leaves and anything cute i can think of to wrap the soaps, little glass measuring jars, and all the samples i purchased from Rustic Strengthen as well as other natural items. 😃
Oh my goodness!! I love these products. They smell absolutely amazing. Bought the dish soap and it went from there. Now I am transforming my home into having Rustic Strength!! The products smell so great but not only that THEY WORK WONDERFULLY.
Love it
Love it
I really enjoy their products so far. I started with the laundry detergent and have been incorporating more products when others run out. So far everything works great and I’m happy with them!
Its good i like it
Autumn is here and that's when my clothes get so static that they stick together out of the dryer. With Rustic Strength laundry softener there is no static cling, and best of all no smelly chemicals making me sick. I loving all the products I've tried so far.
The Lots of Purpose cleaner has become my "go to" product for cleaning. I use it on my countertops, table, toilets and more. I love how well it cleans but even more so, I love knowing there are no harsh and toxic chemicals, so it is safe for my family.
Amazing products !!
What customers think about the store
Rustic Strength offers high-quality, non-toxic laundry detergents, soaps and cleaning products. Customers praise the effectiveness, pleasant scents, and peace of mind from using safe ingredients. While slightly pricier, many find the natural products worth it ... Rustic Strength offers high-quality, non-toxic laundry detergents, soaps and cleaning products. Customers praise the effectiveness, pleasant scents, and peace of mind from using safe ingredients. While slightly pricier, many find the natural products worth it for personal and environmental health.
Read moreAI-generated from customer reviews.
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