Pet
Shampoo
|
Soothing
&
Deodorizing
|
Unscented
Hand-crafted quality; generally ships within 24 business hours.
Use code 'WELCOME10' to save 10% on your first order.
Free shipping: On all orders over $75.
Rustic Strength's commitment to toxin-free living extends to your furry family members, too! Introducing Pure Paws, our gentle, high-purity ingredient line of pet care products. With Pure Paws, Rustic Strength offers the complete healthy home solution - uncompromising quality, now for every member of the family.
Cleanse and help prevent dryness with non-toxic Pet Shampoo made from powerful plant-based ingredients!
- PH Balanced
- Non-Irritating
- Non-Drying
- Removes excess oils that contain malodors without stripping the coat
- Helps remove other residues from coat
Powerful Plant-Based Formula | Coconut-based and plant-based cleansers catch excess oils off the coat and remove dirt, grime, and other residues. These cleansers help to remove malodors without stripping the coat- unlike conventional pet shampoos. This shampoo helps soften and deodorize your pet's coat, leaving them clean and moisturized; rather than stripped, dry, and agitated like other pet products can.
Gentle Cleansing | Our PH balanced, plant-based formula is especially gentle on both the fur and skin, making this Shampoo more suitable for pets that are sensitive or easily irritated. Being free of the harsh chemicals found in most products additionally helps to retain the natural hydration of your pet's coat, as well as reducing dryness and flakiness.
Can I use this product for my cat? | Yes! Our Pet Shampoo is feline-safe too!
Toxin + Irritant Free | Ditch the toxins and irritants found in most shampoos. Our shampoo is hypoallergenic and completely dye-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ formaldehyde-free ∙ triclosan-free ∙ silicone-free ∙ filler-free ∙ petroleum-free ∙ gluten-free ∙ SLS-free ∙ SLES-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.
Small Batch Fresh | Our shampoo is produced daily in small-batch, at our family-run factory in The Ozarks, USA — arriving to you made the same week.

Pet Shampoo | Soothing & Deodorizing | Unscented
How To Use
Brush pet’s coat to loosen debris and tangles. Wet them with lukewarm water.
Apply shampoo and then massage into a lather.
Let suds sit for a few minutes for thicker coats or as needed.
Rinse thoroughly with lukewarm water until no more suds appear on hands or in pet’s coat.
Condition with our Pet Conditioner.
Gently dry pet in a towel.
This product is 100% biodegradable, septic & greywater-safe. Caution: Keep out of eyes, ears, and mouth. Avoid ingestion.
Ingredients
Charcoal Filtered Deionized Water • High purity water
Cocamidopropyl Hydroxysultaine • Naturally derived from coconut, palm-free, it is a biodegradable conditioning agent for hair and skin with high foaming and mild chemistry.
Sodium C14-16 Olefin Sulfonate • This mild-surfactant helps grab oil, dirt, and grease. It is also derived from coconuts, palm-free and is biodegradable.
Cocamidopropyl Betaine • Naturally derived from coconut and palm-free. It is an environmentally friendly, high-foaming, and biodegradable surfactant with mild chemistry.
Vegetable Glycerin (glycerin) • Derived from vegetables. It is biodegradable and helps the
plant surfactants do their job. Food-grade & USP kosher.
Decyl Glucoside • A plant-derived, biodegradable surfactant. It is mild and
safe for sensitive skin.
Caprylyl Capryl Glucoside • A plant-based surfactant that increases lather potential with mild chemistry for sensitive skin.
Polysorbate 20 • Plant-based surfactant that helps stabilize the formula when
adding essential oils or phthalate-free fragrances. Biodegradable. Kosher.
Food-Grade. 100% Dioxane-free.
Sodium Chloride • Salt
Sodium Benzoate & Potassium Sorbate • Food-grade preservatives that are used sparingly to prevent bacteria from growing in the container.
Caprylyl Glycol & Phenoxyethanol • Safe preservatives which are used sparingly to prevent bacteria from growing in container.
Let customers speak for us
from 3965 reviews
Efficient cleaning and smells great!

Smells so good and works great! I’ve been searching for a couple of years to find a nontoxic hair care option that actually cleans my hair and leaves it looking good. I have finally found it!

Smells so good and works great! I’ve been searching for a couple of years to find a nontoxic hair care option that actually cleans my hair and leaves it looking good. I have finally found it!

Smells amazing!!! And the product works awesome with my busy household!

Like always, this company knows how to package their items while being environmentally conscious. I use all packaging in my composting pile.
Rustic Strength’s paper towels are surprisingly sturdy and super absorbent—way better than I expected from a sustainable brand. They handle spills and messes without falling apart, and I end up using less compared to store-bought brands.
I love that they’re made with clean, eco-conscious materials, so I feel good using them around the house, especially with kids. Durable, effective, and non-toxic—these have become a staple in our home!

Love it

This is amazing.

Perfection

The smell is perfect just what i wanted and the shipping was fast!

The castile soap is amazing! I like that it is safe and i even use it on my baby! The soap also can get stains out of clothes!
Love this TP!!
Feel great about using something toxin free. Yes it is expensive but health is worth it!

Love!!!

Great smell

Amazing
What customers think about the store
Rustic Strength offers high-quality, non-toxic laundry detergents, soaps and cleaning products. Customers praise the effectiveness, pleasant scents, and peace of mind from using safe ingredients. While slightly pricier, many find the natural products worth it ... Rustic Strength offers high-quality, non-toxic laundry detergents, soaps and cleaning products. Customers praise the effectiveness, pleasant scents, and peace of mind from using safe ingredients. While slightly pricier, many find the natural products worth it for personal and environmental health.
Read moreAI-generated from customer reviews.
Not Afraid to Learn & empower your health?