Pet
Shampoo
|
Soothing
&
Deodorizing
|
Wild
Heart
Hand-crafted quality; generally ships within 24 business hours.
Use code 'WELCOME10' to save 10% on your first order.
Free shipping: On all orders over $75.
Rustic Strength's commitment to toxin-free living extends to your furry family members, too! Introducing Pure Paws, our gentle, high-purity ingredient line of pet care products. With Pure Paws, Rustic Strength offers the complete healthy home solution - uncompromising quality, now for every member of the family.
Cleanse and help prevent dryness with non-toxic Pet Shampoo made from powerful plant-based ingredients!
- PH Balanced
- Non-Irritating
- Non-Drying
- Removes excess oils that contain malodors without stripping the coat
- Helps remove other residues from coat
Powerful Plant-Based Formula | Coconut-based and plant-based cleansers catch excess oils off the coat and remove dirt, grime, and other residues. These cleansers help to remove malodors without stripping the coat- unlike conventional pet shampoos. This shampoo helps soften and deodorize your pet's coat, leaving them clean and moisturized; rather than stripped, dry, and agitated like other pet products can.
Gentle Cleansing | Our PH balanced, plant-based formula is especially gentle on both the fur and skin, making this Shampoo more suitable for pets that are sensitive or easily irritated. Being free of the harsh chemicals found in most products additionally helps to retain the natural hydration of your pet's coat, as well as reducing dryness and flakiness.
Can I use this product for my cat? | Yes! Our Pet Shampoo is feline-safe too!
Toxin + Irritant Free | Ditch the toxins and irritants found in most shampoos. Our shampoo is hypoallergenic and completely dye-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ formaldehyde-free ∙ triclosan-free ∙ silicone-free ∙ filler-free ∙ petroleum-free ∙ gluten-free ∙ SLS-free ∙ SLES-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.
Small Batch Fresh | Our shampoo is produced daily in small-batch, at our family-run factory in The Ozarks, USA — arriving to you made the same week.

Pet Shampoo | Soothing & Deodorizing | Wild Heart
How To Use
Brush pet’s coat to loosen debris and tangles. Wet them with lukewarm water.
Apply shampoo and then massage into a lather.
Let suds sit for a few minutes for thicker coats or as needed.
Rinse thoroughly with lukewarm water until no more suds appear on hands or in pet’s coat.
Condition with our Pet Conditioner.
Gently dry pet in a towel.
This product is 100% biodegradable, septic & greywater-safe. Caution: Keep out of eyes, ears, and mouth. Avoid ingestion.
Ingredients
Charcoal Filtered Deionized Water • High purity water
Cocamidopropyl Hydroxysultaine • Naturally derived from coconut, palm-free, it is a biodegradable conditioning agent for hair and skin with high foaming and mild chemistry.
Sodium C14-16 Olefin Sulfonate • This mild-surfactant helps grab oil, dirt, and grease. It is also derived from coconuts, palm-free and is biodegradable.
Cocamidopropyl Betaine • Naturally derived from coconut and palm-free. It is an environmentally friendly, high-foaming, and biodegradable surfactant with mild chemistry.
Vegetable Glycerin (glycerin) • Derived from vegetables. It is biodegradable and helps the
plant surfactants do their job. Food-grade & USP kosher.
Decyl Glucoside • A plant-derived, biodegradable surfactant. It is mild and
safe for sensitive skin.
Caprylyl Capryl Glucoside • A plant-based surfactant that increases lather potential with mild chemistry for sensitive skin.
Polysorbate 20 • Plant-based surfactant that helps stabilize the formula when
adding essential oils or phthalate-free fragrances. Biodegradable. Kosher.
Food-Grade. 100% Dioxane-free.
Sodium Chloride • Salt
Sodium Benzoate & Potassium Sorbate • Food-grade preservatives that are used sparingly to prevent bacteria from growing in the container.
Caprylyl Glycol & Phenoxyethanol • Safe preservatives which are used sparingly to prevent bacteria from growing in container.
Scent Ingredients
Wild Heart (pet-safe scent)
Essential Oil & Phthalate-Free Fragrance Oil
Unlike most fragrance oils, Rustic Strength’s oils are 100% certified free of the 624 carcinogens and 323 reproductive/developmental toxins listed under California’s Prop 65 act.
Let customers speak for us
from 4016 reviews
Love love love this product.

Great product, I love that I can use it on mulitple things and not just laundry.

Love the scent and love knowing there are no harmful ingredients.

Smells amazing and cleans every surface!

Product is great. I love the scent. Shipping cost was a bit much.

Works great with no leaking

The wife loved everything about it. Great company with a great mission. Very happy to found this great company.

Cleans wonderfully and smells great! I am excited to try new scents with the change of the seasons!
Packaging was great and insured all of the products arrived with no leaks! Thank you!

Results were BETTER than I could have hoped for! My clothes, towels, sheets & washing machine smell cleaner than brand new!
Great Strawberry Lemonade scented detergent!

Love these! We add a few drops of essential oils and blankets are so soft and welcoming!

Un-Bleach is a must! My husbands work clothes come out new! Towels and sheets are so fresh! This is a must in every home.

Essential Oils and alpaca dryer balls have changed the laundry game in our home forever! Thank you, thank you!

Wonderful scent, clean wash feeling.

Love this product

They are so soft! They make my laundry dry so much faster!
What customers think about the store
Rustic Strength offers high-quality, non-toxic laundry detergents, soaps and cleaning products. Customers praise the effectiveness, pleasant scents, and peace of mind from using safe ingredients. While slightly pricier, many find the natural products worth it ... Rustic Strength offers high-quality, non-toxic laundry detergents, soaps and cleaning products. Customers praise the effectiveness, pleasant scents, and peace of mind from using safe ingredients. While slightly pricier, many find the natural products worth it for personal and environmental health.
Read moreAI-generated from customer reviews.
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