Pet
Shampoo
|
Soothing
&
Deodorizing
|
Wild
Heart
Hand-crafted quality; generally ships within 24 business hours.
Use code 'WELCOME10' to save 10% on your first order.
Free shipping: On all orders over $75.






Rustic Strength's commitment to toxin-free living extends to your furry family members, too! Introducing Pure Paws, our gentle, high-purity ingredient line of pet care products. With Pure Paws, Rustic Strength offers the complete healthy home solution - uncompromising quality, now for every member of the family.
Cleanse and help prevent dryness with non-toxic Pet Shampoo made from powerful plant-based ingredients!
- PH Balanced
- Non-Irritating
- Non-Drying
- Removes excess oils that contain malodors without stripping the coat
- Helps remove other residues from coat
Powerful Plant-Based Formula | Coconut-based and plant-based cleansers catch excess oils off the coat and remove dirt, grime, and other residues. These cleansers help to remove malodors without stripping the coat- unlike conventional pet shampoos. This shampoo helps soften and deodorize your pet's coat, leaving them clean and moisturized; rather than stripped, dry, and agitated like other pet products can.
Gentle Cleansing | Our PH balanced, plant-based formula is especially gentle on both the fur and skin, making this Shampoo more suitable for pets that are sensitive or easily irritated. Being free of the harsh chemicals found in most products additionally helps to retain the natural hydration of your pet's coat, as well as reducing dryness and flakiness.
Can I use this product for my cat? | Yes! Our Pet Shampoo is feline-safe too!
Toxin + Irritant Free | Ditch the toxins and irritants found in most shampoos. Our shampoo is hypoallergenic and completely dye-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ formaldehyde-free ∙ triclosan-free ∙ silicone-free ∙ filler-free ∙ petroleum-free ∙ gluten-free ∙ SLS-free ∙ SLES-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.






Small Batch Fresh | Our shampoo is produced daily in small-batch, at our family-run factory in The Ozarks, USA — arriving to you made the same week.
Pet Shampoo | Soothing & Deodorizing | Wild Heart
How To Use
Brush pet’s coat to loosen debris and tangles. Wet them with lukewarm water.
Apply shampoo and then massage into a lather.
Let suds sit for a few minutes for thicker coats or as needed.
Rinse thoroughly with lukewarm water until no more suds appear on hands or in pet’s coat.
Condition with our Pet Conditioner.
Gently dry pet in a towel.
This product is 100% biodegradable, septic & greywater-safe. Caution: Keep out of eyes, ears, and mouth. Avoid ingestion.
Ingredients
High-Purity Water • charcoal-filtered, reverse osmosis, UV-sanitized
Cocamidopropyl Hydroxysultaine • Naturally derived from coconut, palm-free, it is a biodegradable conditioning agent for hair and skin with high foaming and mild chemistry.
Sodium C14-16 Olefin Sulfonate • This mild-surfactant helps grab oil, dirt, and grease. It is also derived from coconuts, palm-free and is biodegradable.
Cocamidopropyl Betaine • Naturally derived from coconut and palm-free. It is an environmentally friendly, high-foaming, and biodegradable surfactant with mild chemistry.
Vegetable Glycerin (glycerin) • Derived from vegetables. It is biodegradable and helps the
plant surfactants do their job. Food-grade & USP kosher.
Decyl Glucoside • A plant-derived, biodegradable surfactant. It is mild and
safe for sensitive skin.
Caprylyl Capryl Glucoside • A plant-based surfactant that increases lather potential with mild chemistry for sensitive skin.
Polysorbate 20 • Plant-based surfactant that helps stabilize the formula when
adding essential oils or phthalate-free fragrances. Biodegradable. Kosher.
Food-Grade. 100% Dioxane-free.
Sodium Chloride • Salt
Sodium Benzoate & Potassium Sorbate • Food-grade preservatives that are used sparingly to prevent bacteria from growing in the container.
Caprylyl Glycol & Phenoxyethanol • Safe preservatives which are used sparingly to prevent bacteria from growing in container.
Scent Ingredients
Wild Heart (pet-safe scent)
Essential Oil & Phthalate-Free Fragrance Oil
Unlike most fragrance oils, Rustic Strength’s oils are 100% certified free of the 624 carcinogens and 323 reproductive/developmental toxins listed under California’s Prop 65 act.
Let customers speak for us
from 4071 reviews
Quita mal olor excelente producto
Buena calidad
Excelente producto
Aroma suabe y duradero
Soaps that are safe yet get the job done!
Makes my skin so soft and no irritation.
Love the scent.
Great product! I love this company
Long time Dawn dish soap consumer; very happy with Rustic Strength. The suds are long lasting, the soap is gentle but cleans my dishes well. I love how it smells.
Both my husband & I have been switching over all personal + household products to forever chemical/clean products for the sake of our health. We were on the search for a body wash that comes in an unscented option (which is the one we purchase), that foams easily, & leaves our skin clean + soft without feeling stripped. This is perfect.
I LOVE the Unscented Dish Soap! It takes care grease & messes on pots + pans & plates, it leaves no residue, it has no forever chemicals & I like that it doesn't have a fragrance. The quality is 10/10.
The Bamboo Toilet Paper is great! I was on the search for a product that was not only strong enough to handle all the tough stuff (without being tough on our skin), but was free from all harmful chemicals + toxins & more ethically sourced. Bonus - all rolls are individually wrapped.
Very nice manly smell
I Love Rustic products. They smell incredible good, the shampoo and conditioner are amazing, love the linen detergent and the avocado lotion is my favorite. My husband introduced me to this brand and I am so glad he did. This products are great quality.
We have a very large family with many small people so we do a minimum of 4 loads of laundry per day. Initially, I was worried about spending a lot of money on detergent but after our scary experience when my young granddaughter ate a detergent pod, I decided to try Rustic Strength. When I saw that a gallon of detergent is 256 loads, I was admittedly sceptical that 1 oz./ per load was potent enough to clean well. However, after washing a load of whites, several loads of mixed colors and a load of towels, I can say that I am more than impressed by the results. The custom scents are wonderful, our whites are whiter, our towels are truly clean AND fluffy with no added dryer balls or sheets. It puts me at ease knowing that it is toxin-free and so proud that it is made in the USA. Thank you for such an outstanding product.
What customers think about the store
Rustic Strength offers high-quality, non-toxic laundry detergents, soaps and cleaning products. Customers praise the effectiveness, pleasant scents, and peace of mind from using safe ingredients. While slightly pricier, many find the natural products worth it ... Rustic Strength offers high-quality, non-toxic laundry detergents, soaps and cleaning products. Customers praise the effectiveness, pleasant scents, and peace of mind from using safe ingredients. While slightly pricier, many find the natural products worth it for personal and environmental health.
Read moreAI-generated from customer reviews.
Not Afraid to Learn & empower your health?













