Soothing
Shampoo
|
Custom
Made
Scent
Hand-crafted quality; generally ships within 24 business hours.
Use code 'WELCOME10' to save 10% on your first order.
Free shipping: On all orders over $75.
Cleanse and help prevent dryness with Soothing Shampoo made from powerful plant-based ingredients
- PH Balanced
- Color-Safe
- Non-Irritating
- Non-Drying
- Removes excess oils without stripping
- Helps remove other product residues from hair
Powerful Plant-Based Formula | Coconut-based and plant-based cleansers catch excess oils off the scalp and remove dirt, grime, and other product residues from the hair. These cleansers help to prevent buildup and residue that can cause the hair to become greasy or limp. Kosher vegetable glycerin then complements by adding moisture, balancing your scalp’s natural oil complex.
Gentle Cleansing | Our PH balanced, plant-based formula is especially gentle on the scalp and hair, making this Shampoo more suitable for sensitive or irritated skin. Being free of the harsh chemicals found in most products additionally helps to retain your scalps natural hydration, reducing dryness and flakiness.
Our Soothing Shampoo should be followed with our Coconut Conditioner. Both are suitable for everyday use.
Toxin + Irritant Free | Ditch the toxins and irritants found in most shampoos. Our shampoo is hypoallergenic and completely dye-free ∙ perfume-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ formaldehyde-free ∙ triclosan-free ∙ silicone-free ∙ filler-free ∙ petroleum-free ∙ gluten-free ∙ SLS-free ∙ SLES-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.
Small Batch Fresh | Our shampoo is produced daily in small-batch, at our family-run factory in The Ozarks, USA — arriving to you made the same week.
Kindly Note | Custom scents are your own creation. We do not accept returns if you are not satisfied with the scent you have made. If you are unsure about your potential scent combination, we recommend you trial our 4 Ounce Sample before committing to larger.
How To Use
Wet hair completely. Pump desired amount (dependent on hair length) onto palm of hand. Gently massage into hair and scalp until it lathers.
Work the shampoo through the hair. For stronger lather, wet hair again and work in more shampoo.
Rinse scalp and hair thoroughly.
This shampoo is designed to cleanse your hair without stripping it of its natural oils or drying out the skin or scalp.
It should be followed with our Coconut Conditioner.
Ingredients
Charcoal Filtered Deionized Water • High purity water
Cocamidopropyl Bentaine • Naturally derived from coconut and palm-free. It is an environmentally friendly and biodegradable surfactant with mild chemistry.
Cocamidopropyl Hydroxysultaine • Naturally derived from coconut, palm-free, it is a biodegradable conditioning agent for hair and skin with high foaming and mild chemistry.
Sodium C14-16 Olefin Sulfonate • This mild-surfactant helps grab oil, dirt, and grease. It is also derived from coconuts, palm-free and is biodegradable.
Vegetable Glycerin (glycerin)* • Derived from vegetables. It is a biodegradable, powerful moisturizer that can increase skin hydration. Food-grade & Kosher.
Coco-Glucoside • A plant-derived, biodegradable surfactant. It is mild and safe for sensitive skin.
Caprylyl Capryl Glucoside • A plant-based surfactant that increases lather potential with mild chemistry for sensitive skin.
Polyquaternium 10 • Gives skin soft feel. Formaldehyde-free.
Polysorbate 20 • Plant-based formula stabilizer. USP, food-grade, kosher quality, containing no dioxane.
Sodium Gluconate • A natural mineral that helps remove minerals from hard water.
Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Potassium Sorbate • Food-grade preservatives. Used sparingly to prevent bacteria from growing in container.
Essential Oils and/or Phthalate-Free Fragrance Oils • Scent
Citric Acid • Balances pH
Scent Ingredients
Your choice of –
Pure essential oils • hand selected by us from small farms all around the world.
and/or
Phthalate-free fragrance oils • aromatic compounds made of GRAS safe synthetics. Certified free of the 624 carcinogens and 323 reproductive/developmental toxins listed under the Prop 65 act.
How do I custom build my own scent?
It's pretty simple!
In the drop down menus you'll be able to select two of our 50+ available scents
We compound these two scents together and make sure they are compatible with/perform in our product. Our fragrance department has nearly a decade of experience working with scents, and will make sure that the two scents you chose can be smelled equally in the product you ordered
There is no restriction on what scents can be ordered together- we aren't the smell police! So let your imagination run wild.

Your
Perfect
Aroma
Awaits
- Mix + Match -
over 50 essential oils + phthalate-free fragrance oils
Let customers speak for us
from 3966 reviews
Smells great! Good quality detergent and works great.

Love this company! TY

A must!

A little goes a long way. Great for dog blankets/beds.

I put this in a guest bathroom. I'm not a fan of all of the ingredients but I do like the feel of the avocado lotion.

I love this scent. It has vacation.
vibes (:

I hope it is as effective as it is beautiful

Love this detergent!

This product is really good and it does what it's supposed to do.

Love everything! The hair products left my hair so soft yet not heavy. The scent is mild. I will be buying more.
I love using the wool sponge! I enjoy washing my dishes by hand but was always concerned using plastic brushes. This cleans & scrubs so well, glad to know it’s safe & natural!

This detergent works nice because it gets my kids clothes clean and it dissolved well! 5 stars!

Love this! Love how it cleans love how it smells, definitely a fan!

Love the smell and gentleness of this laundry detergent a small amount goes a long way to fresh clothing. My skin sensitive children love it even though it has a lovely fragrance!

The best lotion, I believe I’ve ever used just love it thinking about ordering it by the gallon.
What customers think about the store
Rustic Strength offers high-quality, non-toxic laundry detergents, soaps and cleaning products. Customers praise the effectiveness, pleasant scents, and peace of mind from using safe ingredients. While slightly pricier, many find the natural products worth it ... Rustic Strength offers high-quality, non-toxic laundry detergents, soaps and cleaning products. Customers praise the effectiveness, pleasant scents, and peace of mind from using safe ingredients. While slightly pricier, many find the natural products worth it for personal and environmental health.
Read moreAI-generated from customer reviews.
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