Pet
Shampoo
|
Soothing
&
Deodorizing
|
Unscented
Hand-crafted quality; generally ships within 24 business hours.
Use code 'WELCOME10' to save 10% on your first order.
Free shipping: On all orders over $75.
Rustic Strength's commitment to toxin-free living extends to your furry family members, too! Introducing Pure Paws, our gentle, high-purity ingredient line of pet care products. With Pure Paws, Rustic Strength offers the complete healthy home solution - uncompromising quality, now for every member of the family.
Cleanse and help prevent dryness with non-toxic Pet Shampoo made from powerful plant-based ingredients!
- PH Balanced
- Non-Irritating
- Non-Drying
- Removes excess oils that contain malodors without stripping the coat
- Helps remove other residues from coat
Powerful Plant-Based Formula | Coconut-based and plant-based cleansers catch excess oils off the coat and remove dirt, grime, and other residues. These cleansers help to remove malodors without stripping the coat- unlike conventional pet shampoos. This shampoo helps soften and deodorize your pet's coat, leaving them clean and moisturized; rather than stripped, dry, and agitated like other pet products can.
Gentle Cleansing | Our PH balanced, plant-based formula is especially gentle on both the fur and skin, making this Shampoo more suitable for pets that are sensitive or easily irritated. Being free of the harsh chemicals found in most products additionally helps to retain the natural hydration of your pet's coat, as well as reducing dryness and flakiness.
Can I use this product for my cat? | Yes! Our Pet Shampoo is feline-safe too!
Toxin + Irritant Free | Ditch the toxins and irritants found in most shampoos. Our shampoo is hypoallergenic and completely dye-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ formaldehyde-free ∙ triclosan-free ∙ silicone-free ∙ filler-free ∙ petroleum-free ∙ gluten-free ∙ SLS-free ∙ SLES-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.
Small Batch Fresh | Our shampoo is produced daily in small-batch, at our family-run factory in The Ozarks, USA — arriving to you made the same week.

Pet Shampoo | Soothing & Deodorizing | Unscented
How To Use
Brush pet’s coat to loosen debris and tangles. Wet them with lukewarm water.
Apply shampoo and then massage into a lather.
Let suds sit for a few minutes for thicker coats or as needed.
Rinse thoroughly with lukewarm water until no more suds appear on hands or in pet’s coat.
Condition with our Pet Conditioner.
Gently dry pet in a towel.
This product is 100% biodegradable, septic & greywater-safe. Caution: Keep out of eyes, ears, and mouth. Avoid ingestion.
Ingredients
Charcoal Filtered Deionized Water • High purity water
Cocamidopropyl Hydroxysultaine • Naturally derived from coconut, palm-free, it is a biodegradable conditioning agent for hair and skin with high foaming and mild chemistry.
Sodium C14-16 Olefin Sulfonate • This mild-surfactant helps grab oil, dirt, and grease. It is also derived from coconuts, palm-free and is biodegradable.
Cocamidopropyl Betaine • Naturally derived from coconut and palm-free. It is an environmentally friendly, high-foaming, and biodegradable surfactant with mild chemistry.
Vegetable Glycerin (glycerin) • Derived from vegetables. It is biodegradable and helps the
plant surfactants do their job. Food-grade & USP kosher.
Decyl Glucoside • A plant-derived, biodegradable surfactant. It is mild and
safe for sensitive skin.
Caprylyl Capryl Glucoside • A plant-based surfactant that increases lather potential with mild chemistry for sensitive skin.
Polysorbate 20 • Plant-based surfactant that helps stabilize the formula when
adding essential oils or phthalate-free fragrances. Biodegradable. Kosher.
Food-Grade. 100% Dioxane-free.
Sodium Chloride • Salt
Sodium Benzoate & Potassium Sorbate • Food-grade preservatives that are used sparingly to prevent bacteria from growing in the container.
Caprylyl Glycol & Phenoxyethanol • Safe preservatives which are used sparingly to prevent bacteria from growing in container.
Let customers speak for us
from 3964 reviews
A must!

A little goes a long way. Great for dog blankets/beds.

I put this in a guest bathroom. I'm not a fan of all of the ingredients but I do like the feel of the avocado lotion.

I love this scent. It has vacation.
vibes (:

I hope it is as effective as it is beautiful

Love this detergent!

This product is really good and it does what it's supposed to do.

Love everything! The hair products left my hair so soft yet not heavy. The scent is mild. I will be buying more.
I love using the wool sponge! I enjoy washing my dishes by hand but was always concerned using plastic brushes. This cleans & scrubs so well, glad to know it’s safe & natural!

This detergent works nice because it gets my kids clothes clean and it dissolved well! 5 stars!

Love this! Love how it cleans love how it smells, definitely a fan!

Love the smell and gentleness of this laundry detergent a small amount goes a long way to fresh clothing. My skin sensitive children love it even though it has a lovely fragrance!

The best lotion, I believe I’ve ever used just love it thinking about ordering it by the gallon.

Love them with the scent oils!

Gets stains out without all of the awful chemicals!
What customers think about the store
Rustic Strength offers high-quality, non-toxic laundry detergents, soaps and cleaning products. Customers praise the effectiveness, pleasant scents, and peace of mind from using safe ingredients. While slightly pricier, many find the natural products worth it ... Rustic Strength offers high-quality, non-toxic laundry detergents, soaps and cleaning products. Customers praise the effectiveness, pleasant scents, and peace of mind from using safe ingredients. While slightly pricier, many find the natural products worth it for personal and environmental health.
Read moreAI-generated from customer reviews.
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