Soothing
Shampoo
|
Mama
+
Baby
Safe
Hand-crafted quality; generally ships within 24 business hours.
Use code 'WELCOME10' to save 10% on your first order.
Free shipping: On all orders over $75.






Cleanse and help prevent dryness with Soothing Shampoo made from powerful plant-based ingredients
- PH Balanced
- Color-Safe
- Non-Irritating
- Non-Drying
- Removes excess oils without stripping
- Helps remove other product residues from hair
Powerful Plant-Based Formula | Coconut-based and plant-based cleansers catch excess oils off the scalp and remove dirt, grime, and other product residues from the hair. These cleansers help to prevent buildup and residue that can cause the hair to become greasy or limp. Kosher vegetable glycerin then complements by adding moisture, balancing your scalp’s natural oil complex.
Gentle Cleansing | Our PH balanced, plant-based formula is especially gentle on the scalp and hair, making this Shampoo more suitable for sensitive or irritated skin. Being free of the harsh chemicals found in most products additionally helps to retain your scalps natural hydration, reducing dryness and flakiness.
Our Soothing Shampoo should be followed with our Coconut Conditioner. Both are suitable for everyday use.
Mama + Baby Safe | Rustic Strength Shampoo is made with high-purity and concentrated active plant-based ingredients and is less likely to irritate even the most sensitive skin. It is safe for pregnant or breastfeeding mamas as well as babies when no scents are added. That's why we called this line "Mama + Baby Safe"
- High Purity Ingredients
- Safe for Pregnant + Breastfeeding Mamas
- Safe for Baby's Delicate and Sensitive Skin
- Truly Hypoallergenic
- No Scent Added
Toxin + Irritant Free | Ditch the toxins and irritants found in most shampoos. Our shampoo is hypoallergenic and completely dye-free ∙ perfume-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ formaldehyde-free ∙ triclosan-free ∙ silicone-free ∙ filler-free ∙ petroleum-free ∙ gluten-free ∙ SLS-free ∙ SLES-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.






Small Batch Fresh | Our shampoo is produced daily in small-batch, at our family-run factory in The Ozarks, USA — arriving to you made the same week.
Soothing Shampoo | Mama + Baby Safe
How To Use
Wet hair completely. Pump desired amount (dependent on hair length) onto palm of hand.
Gently massage into hair and scalp until it lathers. Work the shampoo through the hair. For stronger lather, wet hair again and work in more shampoo.
Rinse scalp and hair thoroughly.
This shampoo is designed to cleanse your hair without stripping it of its natural oils or drying out the skin or scalp.
It should be followed with our Coconut Conditioner.
Ingredients
High-Purity Water • charcoal-filtered, reverse osmosis, UV-sanitized
Cocamidopropyl Bentaine • Naturally derived from coconut and palm-free. It is an environmentally friendly and biodegradable surfactant with mild chemistry.
Cocamidopropyl Hydroxysultaine • Naturally derived from coconut, palm-free, it is a biodegradable conditioning agent for hair and skin with high foaming and mild chemistry.
Sodium C14-16 Olefin Sulfonate • This mild-surfactant helps grab oil, dirt, and grease. It is also derived from coconuts, palm-free and is biodegradable.
Vegetable Glycerin (glycerin)* • Derived from vegetables. It is a biodegradable, powerful moisturizer that can increase skin hydration. Food-grade & Kosher.
Coco-Glucoside • A plant-derived, biodegradable surfactant. It is mild and safe for sensitive skin.
Caprylyl Capryl Glucoside • A plant-based surfactant that increases lather potential with mild chemistry for sensitive skin.
Polyquaternium 10 • Gives skin soft feel. Formaldehyde-free.
Polysorbate 20 • Plant-based formula stabilizer. USP, food-grade, kosher quality, containing no dioxane.
Sodium Gluconate • A natural mineral that helps remove minerals from hard water.
Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Potassium Sorbate • Food-grade preservatives. Used sparingly to prevent bacteria from growing in container.
Citric Acid • Balances pH
Let customers speak for us
from 4074 reviews
Love this product my clothes smell fantastic!
Since trying out, and being pleasantly surprised with the household items like the laundry detergent, room spray, and cleaning spray, I was open to trying the body products. The body wash leaves skin hydrated, clean, and smells wonderful. I'm excited to try out the lotion and face bar. Everything from Rustic Strength has been positive and I'm feeling much better now that I don't use all those toxic products I used to have.
Since it has no toxins, we thought it wouldn't lather and smell terribly, but we were pleasantly surprised. The body wash definitely is moisturizing. It does lather and does smell fantastic. Best of all, nobody has dry itchy skin anymore. We will continue to use this and many other amazing products from Rustic Strength.
Quita mal olor excelente producto
Buena calidad
Excelente producto
Aroma suabe y duradero
Soaps that are safe yet get the job done!
Makes my skin so soft and no irritation.
Love the scent.
Great product! I love this company
Long time Dawn dish soap consumer; very happy with Rustic Strength. The suds are long lasting, the soap is gentle but cleans my dishes well. I love how it smells.
Both my husband & I have been switching over all personal + household products to forever chemical/clean products for the sake of our health. We were on the search for a body wash that comes in an unscented option (which is the one we purchase), that foams easily, & leaves our skin clean + soft without feeling stripped. This is perfect.
I LOVE the Unscented Dish Soap! It takes care grease & messes on pots + pans & plates, it leaves no residue, it has no forever chemicals & I like that it doesn't have a fragrance. The quality is 10/10.
The Bamboo Toilet Paper is great! I was on the search for a product that was not only strong enough to handle all the tough stuff (without being tough on our skin), but was free from all harmful chemicals + toxins & more ethically sourced. Bonus - all rolls are individually wrapped.
What customers think about the store
Rustic Strength offers high-quality, non-toxic laundry detergents, soaps and cleaning products. Customers praise the effectiveness, pleasant scents, and peace of mind from using safe ingredients. While slightly pricier, many find the natural products worth it ... Rustic Strength offers high-quality, non-toxic laundry detergents, soaps and cleaning products. Customers praise the effectiveness, pleasant scents, and peace of mind from using safe ingredients. While slightly pricier, many find the natural products worth it for personal and environmental health.
Read moreAI-generated from customer reviews.
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