Laundry
Detergent
|
Warm
Flannel
Hand-crafted quality; generally ships within 24 business hours.
Use code 'WELCOME10' to save 10% on your first order.
Free shipping: On all orders over $75.





Concentrated, deep-cleaning, Liquid Laundry Detergent. Made from renewable plant + Earth mineral-derived ingredients.
- Color-safe
- Safe for the most sensitive skin
- More loads per jug than common detergent
- Can be used in regular or he (high-efficiency) washers.
- 100% biodegradable, septic & greywater safe
Warm Flannel is a fresh, warm, and inviting fragrance, reminiscent of a cozy flannel blanket by a crackling fireplace. Wrap yourself in a sense of comfort and contentment.
- Scent Ingredients: Warm Flannel Phthalate-Free Fragrance Oil (A blend of natural fragrance constituents, essential oils, and GRAS safe phthalate-free synthetics, creating an aroma)
Toxin + Irritant Free | Ditch the toxins and irritants found in most detergents. Our Liquid Laundry Detergent is hypoallergenic and completely dye-free ∙ perfume-free ∙ SLS-free ∙ SLES-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ optical brightener-free ∙ filler-free ∙ petroleum-free ∙ palm oil-free ∙ gluten-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.






No Lingering Scent | Rustic Strength Detergents do not contain any Optical Brighteners or Chemical Binders. These are the elements that allow scent (and additional residues) to remain in your fabrics. We view this as an asset, however if you would like to enhance the scent, we recommend adding an essential oil to your Dryer Balls, or by utilizing a toxin-free Linen Spray.
Small Batch Fresh | Our Liquid Laundry Detergent is produced daily at our family-run factory in The Ozarks, USA — arriving to you made the same week.
Laundry Detergent | Warm Flannel
How To Use
1/2 oz light soiled / small load
1 oz activewear / medium load
2 oz heavy soiled / large load
Our Measuring Pumps for Half Gallon & Gallon containers dispense exactly 1oz.
With our highly concentrated active ingredients, we do NOT recommend overfilling your laundry tub with clothes. It is best to work with a medium size load and about 1 oz of detergent. This way your laundry tumbles/swishes around in the tub and gets plenty of water and detergent on all the garments to ensure proper cleaning.
If you have lots of bubbles in your washing machine, decrease how much detergent you use.
If you have hard water use our Oxyboost to help soften the water so the detergent can work more efficiently.
Septic and graywater safe.
When to use Hot Water
Hot water is good for whites, typical dirty clothes, sweaty active wear and diapers. Hot water is best to remove germs, kill dust mites and heavily soiled items.
When to use Warm Water
Warm water is good for cleaning most man-made fibers, knits and jeans. It will clean without fading or significant shrinking.
When to use Cold Water
Cold water is best for dark, bright colors that bleed or delicate fabrics. Pre-treat or pre-soak your clothes if items are heavily soiled.
Ingredients
High-Purity Water • charcoal-filtered, reverse osmosis, UV-sanitized
Cocamidopropyl Hydroxysultaine • Naturally derived from coconut, palm-free, it is an environmentally friendly and biodegradable surfactant with high foaming and mild chemistry.
Sodium C14-C16 Olefin Sulfonate • Derived from coconuts, palm-free, this mild-surfactant helps to lift dirt and debris from surfaces, so the water can whisk them away. Biodegradable.
Cocamidopropyl Betaine • Naturally derived from coconut and palm-free. It is an environmentally friendly, high-foaming, and biodegradable surfactant.
Coco-Glucoside • A plant-derived, biodegradable surfactant. It is mild and safe for sensitive skin.
Sodium Gluconate • Natural mineral, helps grab onto and remove foreign contaminants.
Sodium Citrate • Natural mineral, helps grab onto and remove pollutants.
Vegetable Glycerin• Derived from vegetables. It is biodegradable and helps the plant surfactants do their job. Food-grade & USP kosher.
Dimethyl 9-Decenamide • A plant-based, biodegradable nonionic surfactant that helps clean and removes grease and other substances.
Caprylyl Capryl Glucoside • A biodegradable plant-based surfactant with mild chemistry and sensitive skin compatibility.
Polysorbate 20 • Plant-based performance stabilizer. Helps in the spreadability of liquids and stabilizes the formula when adding essential oils and phthalate-free fragrances. Biodegradable. USP kosher. Food-Grade. Dioxane-free.
Caprylyl Glycol, Phenoxyethanol • Safe preservatives used sparingly, prevents bacteria from growing in container.
Scent Ingredients
Find detail information about your chosen scent above in the product description.
All of our scents are made with –
Pure essential oils • hand selected by us from small farms all around the world.
and/or
Phthalate-free fragrance oils • aromatic compounds made of GRAS safe synthetics. Certified free of the 624 carcinogens and 323 reproductive/developmental toxins listed under the Prop 65 act.
How many loads are in a bottle?
24 oz: 12 - 24 loads
Half Gallon: 64 - 128 loads
Gallon: 128 - 256 loads
5 Gallon: 640 - 1280 loads
based on the following guidelines:
1/2 oz light soiled / small load
1 oz activewear / medium load
2 oz heavy soiled / large load
Laundry Tips
Stain removal. Simply place a little detergent directly on the stain and scrub the fabric together. Some stains respond better with cold-water vs hot water. For more details on a specific stain removal, please see our helpful Stain Removal Blogs.
Remove the toughest stains with Oxy Boost and Un-Bleach.
Soften hard water and clean with Epic Washing Soda.
Soften fabrics and remove odors with Fabric Softener.
Remove wrinkles and static with Alpaca Dyer Balls.
Dilute our Castile Soap with distilled water for a re-useable baby wipe solution.
Let customers speak for us
from 4071 reviews
Quita mal olor excelente producto
Buena calidad
Excelente producto
Aroma suabe y duradero
Soaps that are safe yet get the job done!
Makes my skin so soft and no irritation.
Love the scent.
Great product! I love this company
Long time Dawn dish soap consumer; very happy with Rustic Strength. The suds are long lasting, the soap is gentle but cleans my dishes well. I love how it smells.
Both my husband & I have been switching over all personal + household products to forever chemical/clean products for the sake of our health. We were on the search for a body wash that comes in an unscented option (which is the one we purchase), that foams easily, & leaves our skin clean + soft without feeling stripped. This is perfect.
I LOVE the Unscented Dish Soap! It takes care grease & messes on pots + pans & plates, it leaves no residue, it has no forever chemicals & I like that it doesn't have a fragrance. The quality is 10/10.
The Bamboo Toilet Paper is great! I was on the search for a product that was not only strong enough to handle all the tough stuff (without being tough on our skin), but was free from all harmful chemicals + toxins & more ethically sourced. Bonus - all rolls are individually wrapped.
Very nice manly smell
I Love Rustic products. They smell incredible good, the shampoo and conditioner are amazing, love the linen detergent and the avocado lotion is my favorite. My husband introduced me to this brand and I am so glad he did. This products are great quality.
We have a very large family with many small people so we do a minimum of 4 loads of laundry per day. Initially, I was worried about spending a lot of money on detergent but after our scary experience when my young granddaughter ate a detergent pod, I decided to try Rustic Strength. When I saw that a gallon of detergent is 256 loads, I was admittedly sceptical that 1 oz./ per load was potent enough to clean well. However, after washing a load of whites, several loads of mixed colors and a load of towels, I can say that I am more than impressed by the results. The custom scents are wonderful, our whites are whiter, our towels are truly clean AND fluffy with no added dryer balls or sheets. It puts me at ease knowing that it is toxin-free and so proud that it is made in the USA. Thank you for such an outstanding product.
What customers think about the store
Rustic Strength offers high-quality, non-toxic laundry detergents, soaps and cleaning products. Customers praise the effectiveness, pleasant scents, and peace of mind from using safe ingredients. While slightly pricier, many find the natural products worth it ... Rustic Strength offers high-quality, non-toxic laundry detergents, soaps and cleaning products. Customers praise the effectiveness, pleasant scents, and peace of mind from using safe ingredients. While slightly pricier, many find the natural products worth it for personal and environmental health.
Read moreAI-generated from customer reviews.
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