Laundry
Detergent
|
Custom
Made
Scent
Hand-crafted quality; generally ships within 24 business hours.
Use code 'WELCOME10' to save 10% on your first order.
Free shipping: On all orders over $75.





Concentrated, deep-cleaning, Liquid Laundry Detergent. Made from renewable plant + earth mineral-derived ingredients.
- Color-safe
- Safe for the most sensitive skin
- More loads per jug than common detergent
- Can be used in regular or HE (high-efficiency) washers
- 100% biodegradable, septic & greywater safe
Toxin + Irritant Free | Ditch the toxins and irritants found in most detergents. Our Liquid Laundry Detergent is hypoallergenic and completely dye-free ∙ perfume-free ∙ SLS-free ∙ SLES-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ optical brightener-free ∙ filler-free ∙ petroleum-free ∙ palm oil-free ∙ gluten-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.






No Lingering Scent | Rustic Strength Detergents do not contain any Optical Brighteners or Chemical Binders. These are the elements that allow scent (and additional residues) to remain in your fabrics. We view this as an asset, however if you would like to enhance the scent, we recommend adding an essential oil to your Dryer Balls, or by utilizing a toxin-free Linen Spray.
Small Batch Fresh | Our Liquid Laundry Detergent is produced daily at our family-run factory in The Ozarks, USA — arriving to you made the same week.
Kindly Note | Custom scents are your own creation. We do not accept returns if you are not satisfied with the scent you have made. If you are unsure about your potential scent combination, we recommend you trial our 4 Ounce Sample before committing to larger.
All sales are final, no refunds, returns or exchanges can be made on Custom Scented Products.
Laundry Detergent | Custom Made Scent
How To Use
1/2 oz light soiled / small load
1 oz activewear / medium load
2 oz heavy soiled / large load
Our Measuring Pumps for Half Gallon & Gallon containers dispense exactly 1oz.
With our highly concentrated active ingredients, we do NOT recommend overfilling your laundry tub with clothes. It is best to work with a medium size load and about 1 oz of detergent. This way your laundry tumbles/swishes around in the tub and gets plenty of water and detergent on all the garments to ensure proper cleaning.
If you have lots of bubbles in your washing machine, decrease how much detergent you use.
If you have hard water use our Oxyboost to help soften the water so the detergent can work more efficiently.
Septic and graywater safe.
When to use Hot Water
Hot water is good for whites, typical dirty clothes, sweaty active wear and diapers. Hot water is best to remove germs, kill dust mites and heavily soiled items.
When to use Warm Water
Warm water is good for cleaning most man-made fibers, knits and jeans. It will clean without fading or significant shrinking.
When to use Cold Water
Cold water is best for dark, bright colors that bleed or delicate fabrics. Pre-treat or pre-soak your clothes if items are heavily soiled.
Ingredients
High-Purity Water • charcoal-filtered, reverse osmosis, UV-sanitized
Cocamidopropyl Hydroxysultaine • Naturally derived from coconut, palm-free, it is an environmentally friendly and biodegradable surfactant with high foaming and mild chemistry.
Sodium C14-C16 Olefin Sulfonate • Derived from coconuts, palm-free, this mild-surfactant helps to lift dirt and debris from surfaces, so the water can whisk them away. Biodegradable.
Cocamidopropyl Betaine • Naturally derived from coconut and palm-free. It is an environmentally friendly, high-foaming, and biodegradable surfactant.
Coco-Glucoside • A plant-derived, biodegradable surfactant. It is mild and safe for sensitive skin.
Sodium Gluconate • Natural mineral, helps grab onto and remove foreign contaminants.
Sodium Citrate • Natural mineral, helps grab onto and remove pollutants.
Vegetable Glycerin• Derived from vegetables. It is biodegradable and helps the plant surfactants do their job. Food-grade & USP kosher.
Dimethyl 9-Decenamide • A plant-based, biodegradable nonionic surfactant that helps clean and removes grease and other substances.
Caprylyl Capryl Glucoside • A biodegradable plant-based surfactant with mild chemistry and sensitive skin compatibility.
Polysorbate 20 • Plant-based performance stabilizer. Helps in the spreadability of liquids and stabilizes the formula when adding essential oils and phthalate-free fragrances. Biodegradable. USP kosher. Food-Grade. Dioxane-free.
Caprylyl Glycol, Phenoxyethanol • Safe preservatives used sparingly, prevents bacteria from growing in container.
Scent Ingredients
Use this text to answer questions in as much detail as possible for your customers.
How do I custom build my own scent?
It's pretty simple!
In the drop down menus you'll be able to select two of our 50+ available scents
We compound these two scents together and make sure they are compatible with/perform in our product. Our fragrance department has nearly a decade of experience working with scents, and will make sure that the two scents you chose can be smelled equally in the product you ordered
There is no restriction on what scents can be ordered together- we aren't the smell police! So let your imagination run wild.
How many loads are in a bottle?
24 oz: 12 - 24 loads
Half Gallon: 64 - 128 loads
Gallon: 128 - 256 loads
5 Gallon: 640 - 1280 loads
based on the following guidelines:
1/2 oz light soiled / small load
1 oz activewear / medium load
2 oz heavy soiled / large load
Laundry Tips
Stain removal. Simply place a little detergent directly on the stain and scrub the fabric together. Some stains respond better with cold-water vs hot water. For more details on a specific stain removal, please see our helpful Stain Removal Blogs.
Remove the toughest stains with Oxy Boost and Un-Bleach.
Soften hard water and clean with Epic Washing Soda.
Soften fabrics and remove odors with Fabric Softener.
Remove wrinkles and static with Alpaca Dyer Balls.
Dilute our Castile Soap with distilled water for a re-useable baby wipe solution.

Your
Perfect
Aroma
Awaits
- Mix + Match -
over 50 essential oils + phthalate-free fragrance oils
Let customers speak for us
from 4094 reviewsThis is a great product! It works well and I appreciate there being nothing harmful in the ingredients nor the bottle. Thank you!
Non toxic and produced by small shop in Missouri. Dies a very good job on our dishes! Shipping is prompt and packed well.
I get tired of sponges that always smell and take a long time to dry. I wanted something better and environmentally sustainable. These wool scrubs have been the answer. They are soft on your hands and the dishes. They are tough and can scrub the tough remains on pots and pans. They do not smell after dish washing and they dry quickly. They are fantastic and do a better job than any sponge I have ever used. Highly recommend!
I do at least two loads of laundry a day. I have had to start using free and clear laundry detergent. I have been looking for softener sheets that I can tolerate. These jumbo wool dryer balls are the answer to “no static cling” and “no wrinkles”. I love them. They do the job and my arms have quit itching from normal softener sheets. I highly recommend them!
Oh my goodness. I love those smell of pumpkin. It’s so refreshing and not overwhelming where it makes you cough. I have lot of allergies and sensitivities including strong smell. Pumpkin is perfect for me. I love it so much that I bought glass gallon before they left for the season.
I love them and it’s only one of those thing that I don’t react badly. I have lot of allergies and sensitivities. They clean very well which is impressive. Most of eco friendly products doesn’t do well with cleaning.
I really like the laundry detergent. It gets my clothes clean and there is no film or residue left behind in the washing machine or on my clothes.
I’ve tried the dishwasher soap and I found it to not clean my dishes very well at all and I had to wash a lot of them twice. It left my silverware dull and after I hand washed them with regular soap, they shined right up, so I knew it was the dishwasher soap. It left residue behind in my machine.
I’m trying the wool sponge now. It is interesting and I’m still trying to figure out what to use it on. I tried using it on my face and didn’t like that at all.
Love love love
The bottle was leaking, but its the only perfume i trust on my dogs.
Rosemary & Mint body wash! This is my favorite scent and body wash! I buy in gallon glass or half gallon glass and leave in my shower. I'm obsessed. I love how it makes my skin feel. I can really feel the difference in quality.
I am loving that i can shop for clean options for my whole house from one location and the prices are reasonable!
Being a cancer survivor, I have been loving all of the rustic strength products. I gave up using conventional rinse aid because it just coats your dishes with toxins and then you eat it. But not using an inside, made my dishes, stay wet and not dry as well at the end of a wash cycle. This product has been a lifesaver to getting the dishes, streak, free and dry without worrying about ingesting, toxic chemicals!
ABSOLUTLEY LOVE THIS BRAND! ALL OF IT! EVERYTHING!
I am thoroughly impressed with their laundry soap, it is not thin like other soaps. It effectively cleans the garments and imparts a pleasant fragrance without the addition of any extra chemicals. I am eagerly anticipating the opportunity to explore their other products.
Absolutely have been loving Rustic Strength products-- specifically the All Purpose spray and laundry detergent. Both work and smell amazing!
What customers think about the store
Rustic Strength offers high-quality, non-toxic laundry detergents, soaps and cleaning products. Customers praise the effectiveness, pleasant scents, and peace of mind from using safe ingredients. While slightly pricier, many find the natural products worth it ... Rustic Strength offers high-quality, non-toxic laundry detergents, soaps and cleaning products. Customers praise the effectiveness, pleasant scents, and peace of mind from using safe ingredients. While slightly pricier, many find the natural products worth it for personal and environmental health.
Read moreAI-generated from customer reviews.
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