Ingredients we stand by

Decoding Caprylyl Capryl Glucoside: Your Simple Guide to This Powerful and Planet-Friendly Ingredient

Caprylyl Capryl Glucoside

Plant-based, oil dissolver and foamer. Used in our liquid cleaners.  
What is Cetearyl Alcohol and what does it do in hair and skin products?

Cetearyl Alcohol

Blended fats, softens and stabilizes. Used in our conditioners & lotions.
What is Cetyl Alcohol and what does it do in products?

Cetyl Alcohol

Plant-based, waxy softener. Used in our hair & skin care.
What is Charcoal Filtered Deionized Water and what does it do in products?

Charcoal Filtered Deionized Water

Purified water, clean and pure. Used in all liquid & cream products.
Everything You Need to Know About Citric Acid

Citric Acid

Corn-fermented, pH control and preserves. Used in select self-care & household cleaners.
What is Cocamidopropyl Hydroxysultaine and what does it do in products?

Cocamidopropyl Hydroxysultaine

Coconut-made, gentle foam booster. Used in our cleaning, hair & skin care.
What is Coconut Oil and what does it do in hair products?

Coconut Oil

Coconut fruit, nourishes and protects hair. Used in our conditioners.
What is Coco-Glucoside and what does it do in products?

Coco-Glucoside

Plant-derived, gentle cleansing and foaming. Used in our liquid products.
What is Dimethyl 9-Decenamide and what does it do?

Dimethyl 9-Decenamide

Plant-derived, tough grease remover. Used in our laundry detergent.
What are Essential Oils?

Essential Oils

Concentrated plants, scent and benefits. Used when scent is selected.
What is Ethyl Alcohol and what does it do in products?

Ethyl Alcohol

Fermented grains, dissolves and dries. Used in our household cleaning products.
What is Glyceryl Stearate and what does it do in products?

Glyceryl Stearate

Plant oils, softens and mixes. Used in our conditioners & lotions.
What are Fragrance Oils?

Phthalate Free Fragrance Oils

Artificial scents, provide lasting fragrance. Used when chosen as a scent.
Phenoxyethanol in Personal Care Products: What You Need to Know

Phenoxyethanol

Prevents bacterial growth and extends shelf life. Used in our cleaning & personal care products.
What is Potassium Sorbate and what does it do in products?

Potassium Sorbate

Food-safe, stops mold growth. Used in select hair & skin care products.
What is Food-Grade Polysorbate 20 and what does it do in products?

Food-Grade Polysorbate 20

Plant derived emulsifier & stabilizer. Used in liquid cleaning and personal care products.
What is Salt and what does it do in products?

Salt

Earth mineral, water softener that enhances cleaning. Used in powdered detergents.
What is Shea Butter and what does it do in hair products?

Shea Butter

Shea nuts, moisturizes skin and hair. Used in our conditioners & lotions.
What is Sodium Benzoate and what does it do in products?

Sodium Benzoate

Plant-derived, stops microbial growth. Used in select hair & skin care products.
What is Sodium Bicarbonate and what does it do in products?

Sodium Bicarbonate

Mineral-based, softens and cleans. Used in select powdered cleaners.
What is Sodium C14-16 Alpha Olefin Sulfonate and what does it do?

Sodium C14-16 Alpha Olefin Sulfonate

Coconut-derived, gentle dirt remover. Used in our liquid cleaners. 
What is Sodium Carbonate and what does it do in products?

Sodium Carbonate

Mineral-based, softens and cleans. Used in select powdered cleaners.
What is Sodium Chloride and what does it do in products?

Sodium Chloride

Earth-derived, thickens and preserves. Used in our household cleaners.
What is Sodium Gluconate and what does it do in products?

Sodium Gluconate

Fermented sugar, binds and cleans. Used in most liquid cleaners.
What is Sodium Metasilicate and what does it do in products?

Sodium Metasilicate

Mineral-based, powerful stain remover. Used in Auto Dishwasher Powder.
What is Sodium Percarbonate and what does it do in products?

Sodium Percarbonate

Soda ash and peroxide, cleans powerfully. Used in our powdered cleaners.
What is Stearic Acid and what does it do in products?

Stearic Acid

Plant-derived, binds and protects. Used in our conditioners & lotions.
What is Glycerin and what does it do in products?

Vegetable Glycerin

Vegetable-based, retains skin moisture. Used in our liquid cleaners & lotion.
Decoding Caprylyl Capryl Glucoside: Your Simple Guide to This Powerful and Planet-Friendly Ingredient

Caprylyl Capryl Glucoside

Plant-based, oil dissolver and foamer. Used in our liquid cleaners.  
What is Cetearyl Alcohol and what does it do in hair and skin products?

Cetearyl Alcohol

Blended fats, softens and stabilizes. Used in our conditioners & lotions.
What is Cetyl Alcohol and what does it do in products?

Cetyl Alcohol

Plant-based, waxy softener. Used in our hair & skin care.
What is Charcoal Filtered Deionized Water and what does it do in products?

Charcoal Filtered Deionized Water

Purified water, clean and pure. Used in all liquid & cream products.
Everything You Need to Know About Citric Acid

Citric Acid

Corn-fermented, pH control and preserves. Used in select self-care & household cleaners.
What is Cocamidopropyl Hydroxysultaine and what does it do in products?

Cocamidopropyl Hydroxysultaine

Coconut-made, gentle foam booster. Used in our cleaning, hair & skin care.
What is Coconut Oil and what does it do in hair products?

Coconut Oil

Coconut fruit, nourishes and protects hair. Used in our conditioners.
What is Coco-Glucoside and what does it do in products?

Coco-Glucoside

Plant-derived, gentle cleansing and foaming. Used in our liquid products.
What is Dimethyl 9-Decenamide and what does it do?

Dimethyl 9-Decenamide

Plant-derived, tough grease remover. Used in our laundry detergent.
What are Essential Oils?

Essential Oils

Concentrated plants, scent and benefits. Used when scent is selected.
What is Ethyl Alcohol and what does it do in products?

Ethyl Alcohol

Fermented grains, dissolves and dries. Used in our household cleaning products.
What is Glyceryl Stearate and what does it do in products?

Glyceryl Stearate

Plant oils, softens and mixes. Used in our conditioners & lotions.
What are Fragrance Oils?

Phthalate Free Fragrance Oils

Artificial scents, provide lasting fragrance. Used when chosen as a scent.
Phenoxyethanol in Personal Care Products: What You Need to Know

Phenoxyethanol

Prevents bacterial growth and extends shelf life. Used in our cleaning & personal care products.
What is Potassium Sorbate and what does it do in products?

Potassium Sorbate

Food-safe, stops mold growth. Used in select hair & skin care products.
What is Food-Grade Polysorbate 20 and what does it do in products?

Food-Grade Polysorbate 20

Plant derived emulsifier & stabilizer. Used in liquid cleaning and personal care products.
What is Salt and what does it do in products?

Salt

Earth mineral, water softener that enhances cleaning. Used in powdered detergents.
What is Shea Butter and what does it do in hair products?

Shea Butter

Shea nuts, moisturizes skin and hair. Used in our conditioners & lotions.
What is Sodium Benzoate and what does it do in products?

Sodium Benzoate

Plant-derived, stops microbial growth. Used in select hair & skin care products.
What is Sodium Bicarbonate and what does it do in products?

Sodium Bicarbonate

Mineral-based, softens and cleans. Used in select powdered cleaners.
What is Sodium C14-16 Alpha Olefin Sulfonate and what does it do?

Sodium C14-16 Alpha Olefin Sulfonate

Coconut-derived, gentle dirt remover. Used in our liquid cleaners. 
What is Sodium Carbonate and what does it do in products?

Sodium Carbonate

Mineral-based, softens and cleans. Used in select powdered cleaners.
What is Sodium Chloride and what does it do in products?

Sodium Chloride

Earth-derived, thickens and preserves. Used in our household cleaners.
What is Sodium Gluconate and what does it do in products?

Sodium Gluconate

Fermented sugar, binds and cleans. Used in most liquid cleaners.
What is Sodium Metasilicate and what does it do in products?

Sodium Metasilicate

Mineral-based, powerful stain remover. Used in Auto Dishwasher Powder.
What is Sodium Percarbonate and what does it do in products?

Sodium Percarbonate

Soda ash and peroxide, cleans powerfully. Used in our powdered cleaners.
What is Stearic Acid and what does it do in products?

Stearic Acid

Plant-derived, binds and protects. Used in our conditioners & lotions.
What is Glycerin and what does it do in products?

Vegetable Glycerin

Vegetable-based, retains skin moisture. Used in our liquid cleaners & lotion.

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