Laundry
Detergent
|
Mama
+
Baby
Safe
Hand-crafted quality; generally ships within 24 business hours.
Use code 'WELCOME10' to save 10% on your first order.
Free shipping: On all orders over $75.
Deep-cleaning, hypoallergenic liquid laundry detergent. Made from renewable plant + earth mineral-derived ingredients.
Mama + Baby Safe | Babies' sensitive skin can easily become irritated by harsh chemical residue left on clothes, blankets, and cloth diapers from most laundry detergents. All of our laundry detergent is made without those harsh chemicals.
Why Unscented? Unscented is the best choice for babies because even mild scents can cause irritation. Hormone balance is crucial for developing babies and for pregnant and breastfeeding mamas. Even some essential oils may disrupt these hormones, which is why unscented is recommended for your family.
View all of our Mama + Baby Safe products.
- Color-safe
- Cloth diaper-safe
- Safe for the most sensitive skin
- More loads per jug than common detergent
- Can be used in regular or HE (high-efficiency) washers
- 100% biodegradable, septic & greywater safe
Toxin + Irritant Free | Ditch the toxins and irritants found in most detergents. Our Liquid Laundry Detergent is hypoallergenic and completely dye-free ∙ perfume-free ∙ SLS-free ∙ SLES-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ optical brightener-free ∙ filler-free ∙ petroleum-free ∙ palm oil-free ∙ gluten-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.
Small Batch Fresh | Our Liquid Laundry Detergent is produced daily at our family-run factory in The Ozarks, USA — arriving to you made the same week.

Laundry Detergent | Mama + Baby Safe
How To Use
1/2 oz light soiled / small load
1 oz activewear / medium load
2 oz heavy soiled / large load
Our Measuring Pumps for Half Gallon & Gallon containers dispense exactly 1oz.
With our highly concentrated active ingredients, we do NOT recommend overfilling your laundry tub with clothes. It is best to work with a medium size load and about 1 oz of detergent. This way your laundry tumbles/swishes around in the tub and gets plenty of water and detergent on all the garments to ensure proper cleaning.
If you have lots of bubbles in your washing machine, decrease how much detergent you use.
If you have hard water use our Oxyboost to help soften the water so the detergent can work more efficiently.
Septic and graywater safe.
When to use Hot Water
Hot water is good for whites, typical dirty clothes, sweaty active wear and diapers. Hot water is best to remove germs, kill dust mites and heavily soiled items.
When to use Warm Water
Warm water is good for cleaning most man-made fibers, knits and jeans. It will clean without fading or significant shrinking.
When to use Cold Water
Cold water is best for dark, bright colors that bleed or delicate fabrics. Pre-treat or pre-soak your clothes if items are heavily soiled.
Ingredients
Charcoal Filtered Deionized Water • High-purity water.
Cocamidopropyl Hydroxysultaine • Naturally derived from coconut, palm-free, it is an environmentally friendly and biodegradable surfactant with high foaming and mild chemistry.
Sodium C14-C16 Olefin Sulfonate • Derived from coconuts, palm-free, this mild-surfactant helps to lift dirt and debris from surfaces, so the water can whisk them away. Biodegradable.
Cocamidopropyl Betaine • Naturally derived from coconut and palm-free. It is an environmentally friendly, high-foaming, and biodegradable surfactant.
Coco-Glucoside • A plant-derived, biodegradable surfactant. It is mild and safe for sensitive skin.
Sodium Gluconate • Natural mineral, helps grab onto and remove foreign contaminants.
Sodium Citrate • Natural mineral, helps grab onto and remove pollutants.
Vegetable Glycerin• Derived from vegetables. It is biodegradable and helps the plant surfactants do their job. Food-grade & USP kosher.
Dimethyl 9-Decenamide • A plant-based, biodegradable nonionic surfactant that helps clean and removes grease and other substances.
Caprylyl Capryl Glucoside • A biodegradable plant-based surfactant with mild chemistry and sensitive skin compatibility.
Polysorbate 20 • Plant-based performance stabilizer. Helps in the spreadability of liquids and stabilizes the formula when adding essential oils and phthalate-free fragrances. Biodegradable. USP kosher. Food-Grade. Dioxane-free.
Caprylyl Glycol, Phenoxyethanol • Safe preservatives used sparingly, prevents bacteria from growing in container.
How many loads are in a bottle?
24 oz: 12 - 24 loads
Half Gallon: 64 - 128 loads
Gallon: 128 - 256 loads
5 Gallon: 640 - 1280 loads
based on the following guidelines:
1/2 oz light soiled / small load
1 oz activewear / medium load
2 oz heavy soiled / large load
Laundry Tips
Stain removal. Simply place a little detergent directly on the stain and scrub the fabric together. Some stains respond better with cold-water vs hot water. For more details on a specific stain removal, please see our helpful Stain Removal Blogs.
Remove the toughest stains with Oxy Boost and Un-Bleach.
Soften hard water and clean with Epic Washing Soda.
Soften fabrics and remove odors with Organic Fabric Softener.
Remove wrinkles and static with Alpaca Dyer Balls.
Dilute our Castile Soap with distilled water for a re-useable baby wipe solution.
Let customers speak for us
from 3964 reviews
A must!

A little goes a long way. Great for dog blankets/beds.

I put this in a guest bathroom. I'm not a fan of all of the ingredients but I do like the feel of the avocado lotion.

I love this scent. It has vacation.
vibes (:

I hope it is as effective as it is beautiful

Love this detergent!

This product is really good and it does what it's supposed to do.

Love everything! The hair products left my hair so soft yet not heavy. The scent is mild. I will be buying more.
I love using the wool sponge! I enjoy washing my dishes by hand but was always concerned using plastic brushes. This cleans & scrubs so well, glad to know it’s safe & natural!

This detergent works nice because it gets my kids clothes clean and it dissolved well! 5 stars!

Love this! Love how it cleans love how it smells, definitely a fan!

Love the smell and gentleness of this laundry detergent a small amount goes a long way to fresh clothing. My skin sensitive children love it even though it has a lovely fragrance!

The best lotion, I believe I’ve ever used just love it thinking about ordering it by the gallon.

Love them with the scent oils!

Gets stains out without all of the awful chemicals!
What customers think about the store
Rustic Strength offers high-quality, non-toxic laundry detergents, soaps and cleaning products. Customers praise the effectiveness, pleasant scents, and peace of mind from using safe ingredients. While slightly pricier, many find the natural products worth it ... Rustic Strength offers high-quality, non-toxic laundry detergents, soaps and cleaning products. Customers praise the effectiveness, pleasant scents, and peace of mind from using safe ingredients. While slightly pricier, many find the natural products worth it for personal and environmental health.
Read moreAI-generated from customer reviews.
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