Skip to product information
1 of 9

Laundry Detergent | Warm Flannel

Laundry Detergent | Warm Flannel

Regular price $32.00
Regular price Sale price $32.00
Sale Sold out
Shipping calculated at checkout.


Concentrated, deep-cleaning, Liquid Laundry Detergent. Made from renewable plant + Earth mineral-derived ingredients. 

  • Color-safe
  • Safe for the most sensitive skin
  • More loads per jug than common detergent
  • Can be used in regular or he (high-efficiency) washers. 
  • 100% biodegradable, septic & greywater safe

Warm Flannel is a fresh, warm, and inviting fragrance, reminiscent of a cozy flannel blanket by a crackling fireplace. Wrap yourself in a sense of comfort and contentment.

Toxin + Irritant Free | Ditch the toxins and irritants found in most detergents. Our Liquid Laundry Detergent is hypoallergenic and completely dye-free ∙ perfume-free ∙ SLS-free ∙ SLES-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ optical brightener-free ∙ filler-free ∙ petroleum-free ∙ palm oil-free ∙ gluten-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free. 

No Lingering Scent | Rustic Strength Detergents do not contain any Optical Brighteners or Chemical Binders. These are the elements that allow scent (and additional residues) to remain in your fabrics. We view this as an asset, however if you would like to enhance the scent, we recommend adding an essential oil to your Dryer Balls, or by utilizing a toxin-free Linen Spray.

Small Batch Fresh | Our Liquid Laundry Detergent is produced daily at our family-run factory in The Ozarks, USA — arriving to you made the same week.

How Long Will This Last?

Half Gallon — 128 loads

Gallon — 256 loads

5 Gallon — 1280 loads

(based on a small load of laundry)

Washing Directions

1/2 oz light soiled / small load
1 oz activewear / medium load
2 oz heavy soiled / large load

Our Measuring Pumps for Half Gallon & Gallon containers dispense exactly 1oz.

With our highly concentrated active ingredients, we do NOT recommend overfilling your laundry tub with clothes.  It is best to work with a medium size load and about 1 oz of detergent.  This way your laundry tumbles/swishes around in the tub and gets plenty of water and detergent on all the garments to ensure proper cleaning.

If you have lots of bubbles in your washing machine, decrease how much detergent you use.

If you have hard water use our Oxyboost to help soften the water so the detergent can work more efficiently.

Septic and graywater safe.

When to use Hot Water
Hot water is good for whites, typical dirty clothes, sweaty active wear and diapers.  Hot water is best to remove germs, kill dust mites and heavily soiled items.

When to use Warm Water
Warm water  is good for cleaning most man-made fibers, knits and jeans.  It will clean without fading or significant shrinking.

When to use Cold Water
Cold water is best for dark, bright colors that bleed or delicate fabrics. Pre-treat or pre-soak your clothes if items are heavily soiled.

Laundry Tips

Stain removal. Simply place a little detergent directly on the stain and scrub the fabric together.  Some stains respond better with cold-water vs hot water.  For more details on a specific stain removal, please see our blog posts.

Remove the toughest stains with Oxy Boost and Un-Bleach.

Soften hard water and clean with Epic Washing Soda.

Soften fabrics and remove odors with Organic Fabric Softener.

Remove wrinkles and static with Alpaca Dyer Balls.

Dilute our Castile Soap with distilled water for a re-useable baby wipe solution. 

Ingredients

Charcoal Filtered Deionized Water • High-purity water.

Cocamidopropyl Hydroxysultaine • Naturally derived from coconut, palm-free, it is an environmentally friendly and biodegradable surfactant with high foaming and mild chemistry.

Sodium C14-C16 Olefin Sulfonate • Derived from coconuts, palm-free, this mild-surfactant helps to lift dirt and debris from surfaces, so the water can whisk them away. Biodegradable. 

Decyl Glucoside • A plant-derived, biodegradable surfactant. It is mild and safe for sensitive skin.

Vegetable Glycerin• Derived from vegetables. It is biodegradable and helps the plant surfactants do their job. Food-grade & kosher.

Dimethyl 9-Decenamide • A plant-based, biodegradable nonionic surfactant that helps clean and removes grease and other substances.

 Capryl Caprylyl Glucoside • A biodegradable plant-based surfactant with mild chemistry and sensitive skin compatibility.

Pentasodium Pentetate • Salt of Pentetic Acid. Pentasodium Pentetate is a cleaning power booster. Biodegradable.

Polysorbate 20 • Plant-based performance stabilizer. Helps in the spreadability of liquids and stabilizes the formula when adding essential oils and phthalate-free fragrances. Biodegradable. Kosher. Food-Grade. Dioxane-free. 

Methylisothiazolinone & Benzisothiazolinone • These preservatives are used in the lowest concentrated form to help decrease the chance of bacteria, fungi, and mold. Increases shelf life of the product. Antibacterial. Biodegradable. 

Learn more about these ingredients on our blog.

Scent Ingredients

Warm Flannel
Warm Flannel Phthalate-Free Fragrance Oil

Pumpkin Harvest
Pumpkin Harvest Phthalate-Free Fragrance Oil

Caramel Apple
Caramel Apple Phthalate-Free Fragrance Oil

Our essential oils are hand selected by us from small farms all around the world. Purity tested. Quality assured.

Our phthalate-free fragrance oils are aromatic compounds made of GRAS (generally regarded as safe) synthetics. These fragrances do not contain any chemicals on the California Prop 65 list known to cause cancer or reproductive harm ( such as phthalates, parabens, dyes, formaldehyde and more ).

Close The Loop Refill Program


Please send Rustic Strength Containers to:
403 N Oak Ave
Mansfield, MO 65704

View full details