Laundry Detergent | Warm Flannel
Laundry Detergent | Warm Flannel
Concentrated, deep-cleaning, Liquid Laundry Detergent. Made from renewable plant + Earth mineral-derived ingredients.
- Color-safe
- Safe for the most sensitive skin
- More loads per jug than common detergent
- Can be used in regular or he (high-efficiency) washers.
- 100% biodegradable, septic & greywater safe
Warm Flannel is a fresh, warm, and inviting fragrance, reminiscent of a cozy flannel blanket by a crackling fireplace. Wrap yourself in a sense of comfort and contentment.
Toxin + Irritant Free | Ditch the toxins and irritants found in most detergents. Our Liquid Laundry Detergent is hypoallergenic and completely dye-free ∙ perfume-free ∙ SLS-free ∙ SLES-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ optical brightener-free ∙ filler-free ∙ petroleum-free ∙ palm oil-free ∙ gluten-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.
No Lingering Scent | Rustic Strength Detergents do not contain any Optical Brighteners or Chemical Binders. These are the elements that allow scent (and additional residues) to remain in your fabrics. We view this as an asset, however if you would like to enhance the scent, we recommend adding an essential oil to your Dryer Balls, or by utilizing a toxin-free Linen Spray.
Small Batch Fresh | Our Liquid Laundry Detergent is produced daily at our family-run factory in The Ozarks, USA — arriving to you made the same week.
How Long Will This Last?
How Long Will This Last?
Half Gallon — 128 loads
Gallon — 256 loads
5 Gallon — 1280 loads
(based on a small load of laundry)
Washing Directions
Washing Directions
1/2 oz light soiled / small load
1 oz activewear / medium load
2 oz heavy soiled / large load
Our Measuring Pumps for Half Gallon & Gallon containers dispense exactly 1oz.
With our highly concentrated active ingredients, we do NOT recommend overfilling your laundry tub with clothes. It is best to work with a medium size load and about 1 oz of detergent. This way your laundry tumbles/swishes around in the tub and gets plenty of water and detergent on all the garments to ensure proper cleaning.
If you have lots of bubbles in your washing machine, decrease how much detergent you use.
If you have hard water use our Oxyboost to help soften the water so the detergent can work more efficiently.
Septic and graywater safe.
When to use Hot Water
Hot water is good for whites, typical dirty clothes, sweaty active wear and diapers. Hot water is best to remove germs, kill dust mites and heavily soiled items.
When to use Warm Water
Warm water is good for cleaning most man-made fibers, knits and jeans. It will clean without fading or significant shrinking.
When to use Cold Water
Cold water is best for dark, bright colors that bleed or delicate fabrics. Pre-treat or pre-soak your clothes if items are heavily soiled.
Laundry Tips
Laundry Tips
Stain removal. Simply place a little detergent directly on the stain and scrub the fabric together. Some stains respond better with cold-water vs hot water. For more details on a specific stain removal, please see our blog posts.
Remove the toughest stains with Oxy Boost and Un-Bleach.
Soften hard water and clean with Epic Washing Soda.
Soften fabrics and remove odors with Organic Fabric Softener.
Remove wrinkles and static with Alpaca Dyer Balls.
Dilute our Castile Soap with distilled water for a re-useable baby wipe solution.
Ingredients
Ingredients
Charcoal Filtered Deionized Water • High-purity water.
Cocamidopropyl Hydroxysultaine • Naturally derived from coconut, palm-free, it is an environmentally friendly and biodegradable surfactant with high foaming and mild chemistry.
Sodium C14-C16 Olefin Sulfonate • Derived from coconuts, palm-free, this mild-surfactant helps to lift dirt and debris from surfaces, so the water can whisk them away. Biodegradable.
Decyl Glucoside • A plant-derived, biodegradable surfactant. It is mild and safe for sensitive skin.
Vegetable Glycerin• Derived from vegetables. It is biodegradable and helps the plant surfactants do their job. Food-grade & kosher.
Dimethyl 9-Decenamide • A plant-based, biodegradable nonionic surfactant that helps clean and removes grease and other substances.
Capryl Caprylyl Glucoside • A biodegradable plant-based surfactant with mild chemistry and sensitive skin compatibility.
Pentasodium Pentetate • Salt of Pentetic Acid. Pentasodium Pentetate is a cleaning power booster. Biodegradable.
Polysorbate 20 • Plant-based performance stabilizer. Helps in the spreadability of liquids and stabilizes the formula when adding essential oils and phthalate-free fragrances. Biodegradable. Kosher. Food-Grade. Dioxane-free.
Methylisothiazolinone & Benzisothiazolinone • These preservatives are used in the lowest concentrated form to help decrease the chance of bacteria, fungi, and mold. Increases shelf life of the product. Antibacterial. Biodegradable.
Scent Ingredients
Scent Ingredients
Warm Flannel
Warm Flannel Phthalate-Free Fragrance Oil
Pumpkin Harvest
Pumpkin Harvest Phthalate-Free Fragrance Oil
Caramel Apple
Caramel Apple Phthalate-Free Fragrance Oil
Our essential oils are hand selected by us from small farms all around the world. Purity tested. Quality assured.
Our phthalate-free fragrance oils are aromatic compounds made of GRAS (generally regarded as safe) synthetics. These fragrances do not contain any chemicals on the California Prop 65 list known to cause cancer or reproductive harm ( such as phthalates, parabens, dyes, formaldehyde and more ).
Let customers speak for us
from 3006 reviewsI originally order the 3 pack. After using 1 roll, we were hooked. It takes a minute to get used to the color but we love the feel of the toilet paper. Having a hard time using anything else now. It all feels so gritty and full of stuff!
This is a great canvas to use your own essential oils in!
Love! My hands don’t feel dry after
I love it 🤗😊❤
I’ve been looking for a product that actually worked without all the fragrance and chemicals consistently in other laundry detergents. Welp, I’ve found it. My dream laundry sauce!
I love the scent of this detergent and it works as well as always!
I’ve used the lavender and lime scent laundry detergent and it’s lovely! I love the glass bottle as well
Smells absolutely amazing. I use it just to smell it
Allergic to every laundry soap out there, but this one doesn’t bother my skin. It also smells good 👍
The smell is better & longer lasting than anything i’ve ever used. i have had so many family / friends switch over to this product i will forever stay with them 🩵
Being able to try the different cleaners was a great way to see how much I loved them!
So glad I made the switch from traditional laundry detergent. Our clothes actually feel clean after every wash and I feel better knowing that the ingredients are safe for our skin!etter knowing that the ingredients are safe for our skin!
“What’s a stain”— Literally the life I now live thanks to this stuff!!!!
Toxin free and cleans like nothing else. Just amazing!! Clothes are cleaner feeling and smelling. Especially my husband works clothes. He works in tire factory 7 seven day a week 12 hr days. His work clothes are dirty and stained from EVERYTHING and these products really cleaned his work clothes so GREATTTT!! I was surprised to say the least.
Great scent and a little goes a long way!
What customers think about the store
Rustic Strength offers high-quality, non-toxic laundry detergents, soaps and cleaning products. Customers praise the effectiveness, pleasant scents, and peace of mind from using safe ingredients. While slightly pricier, many find the natural products worth it ... Rustic Strength offers high-quality, non-toxic laundry detergents, soaps and cleaning products. Customers praise the effectiveness, pleasant scents, and peace of mind from using safe ingredients. While slightly pricier, many find the natural products worth it for personal and environmental health.
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