Laundry
Detergent
|
Custom
Made
Scent
Hand-crafted quality; generally ships within 24 business hours.
Use code 'WELCOME10' to save 10% on your first order.
Free shipping: On all orders over $75.







Concentrated, deep-cleaning, Liquid Laundry Detergent. Made from renewable plant + earth mineral-derived ingredients.
- Color-safe
- Safe for the most sensitive skin
- More loads per jug than common detergent
- Can be used in regular or HE (high-efficiency) washers
- 100% biodegradable, septic & greywater safe
What Makes This Product Different? It's dye-free • sodium lauryl sulfate (sls) free • sodium laureth sulfate (sles) free • paraben-free • phthalate-free • 1,4 dioxane-free • ethoxylated alcohol-free • filler-free • prop-65 free — and simply worry-free.






Third-Party Lab Tested | Tested by an independent accredited lab. See the reports →
Small Batch Fresh | Our products arrive directly to you from our family-owned and operated factory in the Ozarks, USA.
A Light, Clean Scent | Our laundry detergents are designed to leave your clothes clean and lightly scented, not heavily perfumed. We consider this part of a more intentional laundry experience for those who enjoy fragrance but don't want it to overpower.
Alternatively, enhance your laundry:
• in the washer, with Scented Fabric Softener
• in the dryer, with our scented Dryer Ball options
• after-care, with Linen Spray
Kindly Note | Custom scents are your own creation. We do not accept returns if you are not satisfied with the scent you have made. If you are unsure about your potential scent combination, we recommend you trial our 4 Ounce Sample before committing to larger.
All sales are final, no refunds, returns or exchanges can be made on Custom Scented Products.
Laundry Detergent | Custom Made Scent
Independently tested by an accredited lab. Here is what came back.
Why we test
Toxic metals build up in the body over time and can enter products as raw-material contaminants, not on purpose. they have no place in something that touches your skin and your water.
Why we test
The most widely used herbicide in the world, and the subject of an active safety debate. because many of our ingredients are plant-derived, we verify none carries through from sprayed crops.
Why we test
Crop residues can carry through from the field into plant-based ingredients. we screen a broad panel so what is sprayed does not end up in your laundry.
Why we test
1,4-dioxane is a manufacturing byproduct, not an ingredient, so it never appears on a label even when it is present. in 2024 the epa determined it poses an unreasonable risk to human health, with concerns that include cancer, liver damage, and harm to the tissue involved in smell. it forms while the surfactants in many soaps and detergents are made, so a label cannot tell you whether it is there. a lab test can, so we run one.
Why we test
Phthalates are common plasticizers and fragrance carriers, and several are on california's prop 65 list for reproductive concerns. they are rarely disclosed, so we screen the whole family.
Why we test
Pfas ("forever chemicals") are persistent synthetic compounds that accumulate in the body and environment.
How To Use
1/2 oz light soiled / small load
1 oz activewear / medium load
2 oz heavy soiled / large load
Our Measuring Pumps for Half Gallon & Gallon containers dispense exactly 1oz.
With our highly concentrated active ingredients, we do NOT recommend overfilling your laundry tub with clothes. It is best to work with a medium size load and about 1 oz of detergent. This way your laundry tumbles/swishes around in the tub and gets plenty of water and detergent on all the garments to ensure proper cleaning.
If you have lots of bubbles in your washing machine, decrease how much detergent you use.
If you have hard water use our Oxyboost to help soften the water so the detergent can work more efficiently.
Septic and graywater safe.
When to use Hot Water
Hot water is good for whites, typical dirty clothes, sweaty active wear and diapers. Hot water is best to remove germs, kill dust mites and heavily soiled items.
When to use Warm Water
Warm water is good for cleaning most man-made fibers, knits and jeans. It will clean without fading or significant shrinking.
When to use Cold Water
Cold water is best for dark, bright colors that bleed or delicate fabrics. Pre-treat or pre-soak your clothes if items are heavily soiled.
Ingredients
High-Purity Water (charcoal-filtered, reverse osmosis, UV-sanitized)
Cocamidopropyl Betaine (Naturally derived from coconut and palm-free. It is an environmentally friendly, high-foaming, and biodegradable surfactant.)
Cocamidopropyl Hydroxysultaine (Naturally derived from coconut, palm-free, it is an environmentally friendly and biodegradable surfactant with high foaming and mild chemistry.)
Sodium C14-C16 Olefin Sulfonate (Derived from coconuts, palm-free, this mild-surfactant helps to lift dirt and debris from surfaces, so the water can whisk them away. Biodegradable. )
Coco-Glucoside (A plant-derived, biodegradable surfactant. It is mild and safe for sensitive skin.)
Vegetable Glycerin (Derived from vegetables. It is biodegradable and helps the plant surfactants do their job. Food-grade & USP kosher.)
Sodium Citrate (Natural mineral, helps grab onto and remove pollutants.)
Caprylyl Glycol, Phenoxyethanol (Safe preservatives used sparingly, prevents bacteria from growing in container.)
Polysorbate 20 (Plant-based performance stabilizer. Helps in the spreadability of liquids and stabilizes the formula when adding essential oils and phthalate-free fragrances. Biodegradable. USP kosher. Food-Grade. Dioxane-free. )
Caprylyl Capryl Glucoside (A biodegradable plant-based surfactant with mild chemistry and sensitive skin compatibility.)
Dimethyl 9-Decenamide (A plant-based, biodegradable nonionic surfactant that helps clean and removes grease and other substances.)
Sodium Gluconate (Natural mineral, helps grab onto and remove foreign contaminants.)
Citric Acid (balances pH)
Essential Oil and/or Phthalate-Free Fragrance Oil (scent, if scented)
Scent Ingredients
Your choice of –
Pure essential oils • hand selected by us from small farms all around the world.
and/or
Phthalate-free fragrance oils • aromatic compounds made of GRAS safe synthetics. Certified free of the 624 carcinogens and 323 reproductive/developmental toxins listed under the Prop 65 act.
How do I custom build my own scent?
It's pretty simple!
In the drop down menus you'll be able to select two of our 50+ available scents
We compound these two scents together and make sure they are compatible with/perform in our product. Our fragrance department has nearly a decade of experience working with scents, and will make sure that the two scents you chose can be smelled equally in the product you ordered
There is no restriction on what scents can be ordered together- we aren't the smell police! So let your imagination run wild.
How many loads are in a bottle?
24 oz: 12 - 24 loads
Half Gallon: 64 - 128 loads
Gallon: 128 - 256 loads
5 Gallon: 640 - 1280 loads
based on the following guidelines:
1/2 oz light soiled / small load
1 oz activewear / medium load
2 oz heavy soiled / large load
Laundry Tips
Stain removal. Simply place a little detergent directly on the stain and scrub the fabric together. Some stains respond better with cold-water vs hot water. For more details on a specific stain removal, please see our helpful Stain Removal Blogs.
Remove the toughest stains with Oxy Boost and Un-Bleach.
Soften hard water and clean with Epic Washing Soda.
Soften fabrics and remove odors with Fabric Softener.
Remove wrinkles and static with Alpaca Dyer Balls.
Dilute our Castile Soap with distilled water for a re-useable baby wipe solution.
Does this product come with a pump?
For Half Gallon and Gallon, we do not automatically provide a pump with with our products because our goal is to reduce waste.
If you would like a pump, we offer that as an additional option in our accessory section. Our pumps are cut specifically for the size bottle you have chosen, so be sure to order for the type of bottle that you purchased:
Half Gallon Plastic Jug Measuring Pump
Half Gallon Glass Jug Measuring Pump
1 Gallon Jug Measuring Pump (for Plastic or Glass)
The 24 oz Glass Jug does not have a pump available. We recommend using a cup for measuring if needed.
The 5 Gallon Eco-Jugs come with either the Spout or Pump option as pictured.

Your
Perfect
Aroma
Awaits
- Mix + Match -
over 50 essential oils + phthalate-free fragrance oils
Custom-scented laundry detergent praised for natural ingredients and customization options. Customers loved the "amazing" scents and effective cleaning, saying clothes "smell fresh" and feel clean. Most appreciated the non-toxic formula, gentle on sensitive skin. Some noted scent could be stronger and mentioned pump leakage issues.
- 5 stars: 366 (85%)
- 4 stars: 39 (9%)
- 3 stars: 11 (3%)
- 2 stars: 3 (1%)
- 1 star: 11 (3%)
In our effort to go as non toxic as possible in our home, this detergent has been a life saver. My skin is sensitive and most commercial detergents like Tide cause breakouts, welts and crazy itching. Rustic Strength detergent did none of that, is non toxic with the added bonus of smelling great and keeping our clothes clean. The only thing I don’t like is that I don’t have a refill location close enough to warrant driving more than an hour. Great product, customer service. This company and products are part of our household from now on!!
This is my first time trying Rustic Strength laundry detergent. I love the clean ingredients. I ordered a custom scent - lemongrass sandalwood which smells amazing from the bottle but is so light after washing & drying you can hardly smell it. It doesn’t clean clothes quite as well as other clean detergents I’ve used. I see recommendations for using their stain remover products in addition to the detergent, but the detergent is already so expensive I’m not sure I will spend more to get the clean i desire. Overall I really like it, and I love supporting small businesses and may try another scent after this one.
I wash alot of color clothes. These products get my colors clean & fresh-smelling!
Love the smells but after I wash they are gone even in cold water wash.
Hi Bobbi,
We’re sorry to hear the scent experience wasn’t what you expected. We completely understand wanting that beautiful fragrance to linger on freshly washed clothes!
Our Laundry Detergent is intentionally formulated without optical brighteners or chemical binders, so it rinses clean rather than leaving ingredients behind to make fragrance cling to fabric. While you may enjoy the scent during the wash, it isn’t designed to leave a lasting fragrance on clothing after the rinse cycle.
We know that can be different from what some laundry products are designed to do, which is why we work to make this distinction clear in our product description. For us, there’s something beautiful about a truly clean rinse. Your clothes are washed without added ingredients designed to remain behind.
We’re so glad you enjoy the scent itself, and we truly appreciate you sharing your experience with us. 🤍
Great detergent and the smell is amazing! Very happy with how my clothes feel and smell. So happy to have found this company!
I love it. It smells amazing. I love your product. ♥️
I absolutely loved the ability to play around with scents and I found some AMAZING ones. Being able to do this and find your favorite without having to buy an entire jug is incredible, so worth it!
Smells wonderful, not overwhelming. Laundry detergent cleans clothes well; removes stains and odors.
I am so pleased with the detergent and the hand soap. I can get them both in my favorite scent and they both work great. I mix my hand soap with water and put it in my foaming soap dispensers. They don’t irritate our skin or smell too strong and they do their job.
We purchased Rustic Strength 5-gallon Laundry Detergent after initially purchasing a small container from a local shop. We could not be more pleased! We live rural with hard water so also purchased Washing Soda to go with. Powerful stain/odor removal, fabric protection, fresh and varied scent options, yet gentle on clothes, and concentrated for effective cleaning with each wash. The refill options and supporting a local, family-owned business with connections and access in our Midwest region are top priorities for us as well. Rustic Strength is a must have!
After trying many different natural laundry detergents, I found Rustic to be the best! All natural, gets our clothes very clean & chose your own scent! So happy to have found this company & all of their products!
This is my third bottle of this custom made detergent! I usually order tge Rosemary and Vanilla but this time I got the Rosemary and Sweet Orange… it smells good too!
My family loves this laundry detergent in custom scent "Lemon Peppermint". Clothes come out clean and just smelling "fresh" every time!
Love this laundry detergent! Smells great!
Smells great! Chemical free.
This is the only laundry detergent I will use. I'm so happy to have found this company that cares about using quality ingredients that are safe.
I just started trying custom made scents and I love it. The blends are perfect. The scent is not overpowering, cleans your clothes and has no harmful chemicals.
I highly recommend this company!
I wanted to start reducing the negative impact that laundry detergent and the bottles it comes in, on the environment. I saw an ad for Rustic Strength on my Pinterest feed and have placed many orders with them. I appreciate the low environmental impact of their packaging and the higher quality of their products. I buy exclusively from them now for ALL of my cleaning supplies (laundry, kitchen, bath, etc.). Thank you Rustic Strength!!!
Great!
I’m just starting on my second bottle of the orange and spices scent. I really like that you can still smell it on the clothes but it isn’t so overwhelming like in conventional laundry detergent.
great products ,safe and effectiveingredients
I love this custom scent ( Sandalwood & Vanilla) Warm, clean, inviting and chemical free! Everything I hoped it would be!
I absolutely love this detergent. I had mine custom made in Vanilla and I have so far washed all my blankest...curtains...rugs and bedding..as well as clothes just so everything smells fabulous.
We have been looking for an organic toxic chemical free detergent for years now and it’s nice to have finally found a company that makes one.
I love this detergent. This is the only detergent I’ve found that is gentle enough for my children’s sensitive skin and has a nice scent. We chose the custom scent so we can pick some of our favorites - I love that we can change them up for the seasons.
Love the products that I have tried! The custom scents are wonderful and I am looking forward to ordering more. The concentration of the laundry detergent is great and you don't need to use too much for a medium load (suggested). The softener is terrific as well and really works!
Makes our clothes smell so good!!
#RusticStrength
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