Detox Community Favorites

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Laundry Detergent | Custom Made Scent

from $8.00
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Fabric Softener

from $27.00
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Oxy Boost Stain Remover

from $19.00
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Un-Bleach

from $22.00
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Automatic Dishwasher Powder

from $28.00
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Best Sellers Sample Set | Scented

$18.00
✨ Top Pick
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Laundry Detergent | Fresh Linen

from $32.00
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Laundry Detergent | Mama + Baby Safe

from $32.00
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Fresh Linen Phthalate-Free Fragrance Oil

$10.00
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Powder Laundry Detergent

from $17.00
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Epic Washing Soda

from $15.00
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Sustainable Wool Scrub

from $9.00
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Castile Soap - Ultra Concentrate | Unscented

from $20.00
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Dish Soap | Custom Made Scent

from $7.00
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Glass Measuring Cup for 24oz Bottles

$6.00
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Laundry Detergent | Unscented

from $32.00
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Hand Soap | Custom Made Scent

from $7.00
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Laundry Detergent | Lavender

from $32.00
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Rinse Aid for Automatic Dishwashers | Unscented

from $16.00
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Jumbo Wool Dryer Balls ( 3 pack )

$37.00
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Floor Cleaner Concentrate | Lavender, Lemon & Mint

from $13.00
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Zero Waste Mop

$45.00
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Moisturizing Body Wash | Custom Made Scent

from $8.00
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Self-Care Sample Set

$30.00

LIMITED-EDITION SELECTION

The Gift Guide

Explore toxin-free, beautifully made gifts that nurture your loved ones and the planet—plus a little extra.
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Arrives Gift-Ready

Arrives Gift-Ready

Stocking Stuffers

Stocking Stuffers

Dry Goods

Dry Goods

Coffee + Tea

Coffee + Tea

Home Decor

Home Decor

Seasonal Collection

Cozy Winter Scents

Gifts Under $25

Gifts Under $25

All Gifts

All Gifts

CRISP & CLEAN

Refresh Your Body in Winter Solstice

Back by demand—our body care products are being invigorated once again by this minty, snow-fresh scent made with high-purity ingredients and fully transparent labels.
Shop Winter Solstice

Moisturizing Body Wash | Winter Solstice

from $16.00

Soothing Shampoo | Winter Solstice

from $27.00

Coconut Conditioner | Winter Solstice

from $32.00

Avocado Lotion | Winter Solstice

from $31.00

Popular Categories

All Laundry Products

Laundry

All Kitchen

Kitchen

All Mama + Baby Safe

Mama + Baby Safe

All Bath + Body

Bath & Body

Seasonal Collection

Seasonal

All Surface + Floor Products

Surface & Floor

All Home + Pantry

Home Goods

Custom Scent Our Products

Custom Scent Our Products

Proof in Their Words

From over 4,000 verified testimonies, customers report that our toxin-free formulas leave homes fresher, skin calmer, and minds at ease. Explore their unfiltered stories—and see how truly clean ingredients can feel like a real life changing upgrade.
Testimonial background image

After a dear friend was diagnosed with cancer, I realized I had to make a change. I have been so happy with Fresh Linen fragrance AND how clean my laundry is…..I have a farm so dirt is a daily dilemma. I’ve also really enjoyed the Oxy Boost for tough stains.  I’ve liked it so much , I’ve sent some to my daughter who has eczema & a new born. She has been able to use it with no breakouts.

Dana R.
Chicago, IL
Testimonial background image

I made the switch from Tide after lots of reading and research! It has really helped my headaches, itchy skin and icky machine. The overwhelming smell of Tide and Downy had really started bothering me. My clothes are cleaner and the scent of my clean laundry is just simply clean, not over powering. I’m a lifelong, Rustic Strength customer now!!

Tiffany R.
Phoenix, AZ
Testimonial background image

After struggling with infertility I decided to replace harsh chemicals in our home with safer alternatives. I use this detergent exclusively and have peace of mind about limiting my family’s exposure. Our clothes look great and smell clean without the fragrance!

Emily Y.
Kingsport, TN
Testimonial background image

I get asked a lot what hand soap I use! I'm allergic to synthetic fragrances. They cause my hands to break out in contact dermatitis but Rustic Strength's essential oil allows me to wash my hands in peace. Their clean fragrances are lovely and I love that they offer a fragrance free option.

Goodie A.
Saint Paul, MN
Testimonial background image

Before I found Rustic Strength, I had chapped, cracked hands plagued with patches of eczema. After switching my dish soap, hand soap and lotion to the natural ingredients of Rustic Strength, my hands are literally back to normal.  I love this fragrance free lotion and use it on my arms and legs as well. 

Jessica M.

Laundry Detergent | Fresh Linen

from $32.00

Laundry Detergent | Custom Made Scent

from $8.00

Laundry Detergent | Mama + Baby Safe

from $32.00

Hand Soap | Citrus Bliss

from $13.00

Avocado Lotion | Unscented

from $31.00

Toxin-Free Living Starts Here

Kick-start your toxin-free routine with perfectly sized trials and bundles of our best-selling essentials
Shop All Samples + Sets
Save 45%
New
This Season Only
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Holiday Scent Sample Set | 3 - 4oz Hand Soaps + 1 - 4oz Lotion

$16.00 $29.00
New
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Gift Ready | Travel Kit | Winter Solstice | 2 oz

$45.00
New
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Gift Ready | Travel Kit | Warm Flannel | 2 oz

$45.00
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Best Sellers Sample Set | Scented

$18.00
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Best Sellers Sample Set | Unscented

$18.00
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Self-Care Sample Set

$30.00
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Travel Kit | Milk & Honey | 2 oz

$45.00
Save 4%
New
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Botanical Sample Set | Cottage Garden

$46.00 $48.00
Save 4%
New
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Botanical Sample Set | Lumen Fields

$46.00 $48.00
Save 4%
New
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Botanical Sample Set | Viridian Grove

$46.00 $48.00
Save 4%
New
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Botanical Sample Set | Unscented

$46.00 $48.00
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Travel Kit | Mama + Baby | 2 oz

$45.00
Save 3%
⭐ Customer Favorite
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Laundry Detox Set | Glass

$86.00 $89.00
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Save 4%
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Laundry Detox Set | Plastic

$71.00 $74.00
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Save 17%
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Spa Set | Milk & Honey

$88.00 $106.00
Save 15%
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Personalized Shower Spa Set

$64.00 $75.00
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Save 5%
Bundle & Save
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Pet Bundle | Scented

$74.00 $78.00
Save 3%
Bundle & Save
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Pet Bundle | Unscented

$56.00 $58.00
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Epsom Salt Scent Sampler

$20.00
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Hand Soap | Milk & Honey | 2 oz

$7.00
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Moisturizing Body Wash | Milk & Honey | 2 oz

$9.00
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Avocado Lotion | Milk & Honey | 2 oz

$9.00
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Soothing Shampoo | Milk & Honey | 2 oz

$9.00
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Coconut Conditioner | Milk & Honey | 2 oz

$9.00

#RusticStrength

Made by you, shared by us.
Poster

Laundry Detox Set | Glass

$86.00 $89.00
Poster

Laundry Detergent | Lavender

from $32.00
Poster

Laundry Detergent | Fresh Linen

from $32.00
Poster

Laundry Detergent | Lavender

from $32.00
Poster

Panda Eco Paper | Bamboo Toilet Paper

from $29.00

DATA AS OF 9/19/2025

Together, we have reused

Earn Points For Returning Containers

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Deep Dive
Is Your Toilet Paper Hiding a Secret? How to Avoid PFAS (Forever Chemicals)

Is Your Toilet Paper Hiding a Secret? How to Avoid PFAS (Forever Chemicals)

Discover the hidden dangers in everyday toilet paper and learn how “forever chemicals” may affect your health. Explore safer, eco-friendly alternatives for a healthier...
Is 'Toxin-Free' Always Safer? Let’s Separate the Hype from Science

Is 'Toxin-Free' Always Safer? Let’s Separate the Hype from Science

Is “toxin-free” just a marketing buzzword or a real safety promise? Discover how to spot greenwashing and choose truly safe, transparent products backed by...
Stop Letting Facebook Groups Decide What's Safe for Your Family

Stop Letting Facebook Groups Decide What's Safe for Your Family

Relying on Facebook groups for family safety advice can be risky. Learn how to make informed, evidence-based decisions for your family's health and well-being.
Is Your Toilet Paper Hiding a Secret? How to Avoid PFAS (Forever Chemicals)

Is Your Toilet Paper Hiding a Secret? How to Avoid PFAS (Forever Chemicals)

Discover the hidden dangers in everyday toilet paper and learn how “forever chemicals” may affect your health. Explore safer, eco-friendly alternatives for a healthier...
Is 'Toxin-Free' Always Safer? Let’s Separate the Hype from Science

Is 'Toxin-Free' Always Safer? Let’s Separate the Hype from Science

Is “toxin-free” just a marketing buzzword or a real safety promise? Discover how to spot greenwashing and choose truly safe, transparent products backed by...
Stop Letting Facebook Groups Decide What's Safe for Your Family

Stop Letting Facebook Groups Decide What's Safe for Your Family

Relying on Facebook groups for family safety advice can be risky. Learn how to make informed, evidence-based decisions for your family's health and well-being.