Rustic Strength: Non-Toxic, Refillable Cleaning & Body Care

Detox Community Favorites

Laundry Detergent | Custom Made Scent

from $8.00

Best Sellers Sample Set | Scented

$18.00

✨ Top Pick

Laundry Detergent | Fresh Linen

from $32.00

Add to Cart

Laundry Detergent | Mama + Baby Safe

from $32.00

Add to Cart

Fresh Linen Phthalate-Free Fragrance Oil

$10.00

Castile Soap - Ultra Concentrate | Unscented

from $20.00

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Glass Measuring Cup for 24oz Bottles

$6.00

Floor Cleaner Concentrate | Lavender, Lemon & Mint

from $13.00

Add to Cart

Rinse Aid for Automatic Dishwashers | Unscented

from $16.00

Add to Cart

Moisturizing Body Wash | Custom Made Scent

from $8.00

Laundry Detox Set | Glass

$86.00

$89.00

Add to Cart

from the heart of the hive

Sweeten Your Summer with Honey Comb

Shop All Summer Scents

Laundry Detergent | Honey Comb

from $32.00

Popular Categories

Laundry

Kitchen

Mama + Baby Safe

Bath & Body

Seasonal

Surface & Floor

Home Goods

Custom Scent Our Products

Proof in Their Words

From over 4,000 verified testimonies, customers report that our toxin-free formulas leave homes fresher, skin calmer, and minds at ease. Explore their unfiltered stories—and see how truly clean ingredients can feel like a real life changing upgrade.

Discover Their Stories

After a dear friend was diagnosed with cancer, I realized I had to make a change. I have been so happy with Fresh Linen fragrance AND how clean my laundry is…..I have a farm so dirt is a daily dilemma. I’ve also really enjoyed the Oxy Boost for tough stains. I’ve liked it so much , I’ve sent some to my daughter who has eczema & a new born. She has been able to use it with no breakouts.

Dana R.

Chicago, IL

I made the switch from Tide after lots of reading and research! It has really helped my headaches, itchy skin and icky machine. The overwhelming smell of Tide and Downy had really started bothering me. My clothes are cleaner and the scent of my clean laundry is just simply clean, not over powering. I’m a lifelong, Rustic Strength customer now!!

Tiffany R.

Phoenix, AZ

After struggling with infertility I decided to replace harsh chemicals in our home with safer alternatives. I use this detergent exclusively and have peace of mind about limiting my family’s exposure. Our clothes look great and smell clean without the fragrance!

Emily Y.

Kingsport, TN

I get asked a lot what hand soap I use! I'm allergic to synthetic fragrances. They cause my hands to break out in contact dermatitis but Rustic Strength's essential oil allows me to wash my hands in peace. Their clean fragrances are lovely and I love that they offer a fragrance free option.

Goodie A.

Saint Paul, MN

Before I found Rustic Strength, I had chapped, cracked hands plagued with patches of eczema. After switching my dish soap, hand soap and lotion to the natural ingredients of Rustic Strength, my hands are literally back to normal. I love this fragrance free lotion and use it on my arms and legs as well.

Jessica M.

Laundry Detergent | Fresh Linen

from $32.00

Laundry Detergent | Custom Made Scent

from $8.00

Laundry Detergent | Mama + Baby Safe

from $32.00

Hand Soap | Citrus Bliss

from $13.00

Avocado Lotion | Unscented

from $31.00

Toxin-Free Living Starts Here

Kick-start your toxin-free routine with perfectly sized trials and bundles of our best-selling essentials

Shop All Samples + Sets

Best Sellers Sample Set | Scented

$18.00

Best Sellers Sample Set | Unscented

$18.00

Self-Care Sample Set

$30.00

Travel Kit | Milk & Honey | 2 oz

$45.00

Travel Kit | Mama & Baby | 2 oz

$45.00

Laundry Detox Set | Glass

$86.00

$89.00

Add to Cart

Save 4%

Laundry Detox Set | Plastic

$71.00

$74.00

Add to Cart

Save 17%

Spa Set | Milk & Honey

$88.00

$106.00

Save 15%

Personalized Shower Spa Set

$64.00

$75.00

Add to Cart

Pet Bundle | Scented

$74.00

$78.00

Pet Bundle | Unscented

$56.00

$58.00

Epsom Salt Scent Sampler

$20.00

Hand Soap | Milk & Honey | 2 oz

$7.00

Body Wash | Milk & Honey | 2 oz

$9.00

Avocado Lotion | Milk & Honey | 2 oz

$9.00

Shampoo | Milk & Honey | 2 oz

$9.00

Coconut Conditioner | Milk & Honey | 2 oz

$9.00

Hand Soap | Mama & Baby | 2 oz

$7.00

Moisturizing Body Wash | Mama & Baby | 2 oz

$9.00

Avocado Lotion | Mama & Baby | 2 oz

$9.00

Soothing Shampoo | Mama & Baby | 2 oz

$9.00

Coconut Conditioner | Mama & Baby | 2 oz

$9.00

Panda Eco Paper | Bamboo Toilet Paper Sample

$9.00

Shipment Incoming

Panda Eco Paper | Bamboo Paper Towels Sample

$9.00

#RusticStrength

Made by you, shared by us.

Laundry Detox Set | Glass

$86.00

$89.00

Laundry Detergent | Lavender

from $32.00

Laundry Detergent | Fresh Linen

from $32.00

Laundry Detergent | Lavender

from $32.00

Panda Eco Paper | Bamboo Toilet Paper

from $29.00

based on total gallons sold to refill shops as of converted to units of 16oz single-use containers, as of 4/16/2025.

Through our local refill partnerships

Containers Saved From Landfill

Data as of 4/11/2025

Together, we have reused

gallon containers

5-gallon containers

barrels

Earn Points For Returning Containers

Not afraid to learn and empower your health?

Discover The Toxic Truth

Deep Dive

Is 'Toxin-Free' Always Safer? Let’s Separate the Hype from Science

Is “toxin-free” just a marketing buzzword or a real safety promise? Discover how to spot greenwashing and choose truly safe, transparent products backed by...

Stop Letting Facebook Groups Decide What's Safe for Your Family

Relying on Facebook groups for family safety advice can be risky. Learn how to make informed, evidence-based decisions for your family's health and well-being.

You Shouldn’t Have to Be a Chemist to Choose a Safe Soap

Choosing safe soap shouldn’t require a chemistry degree. Discover how to identify clean, non-toxic ingredients for healthier skin and peace of mind.

Is 'Toxin-Free' Always Safer? Let’s Separate the Hype from Science

Is “toxin-free” just a marketing buzzword or a real safety promise? Discover how to spot greenwashing and choose truly safe, transparent products backed by...

Stop Letting Facebook Groups Decide What's Safe for Your Family

Relying on Facebook groups for family safety advice can be risky. Learn how to make informed, evidence-based decisions for your family's health and well-being.

You Shouldn’t Have to Be a Chemist to Choose a Safe Soap

Choosing safe soap shouldn’t require a chemistry degree. Discover how to identify clean, non-toxic ingredients for healthier skin and peace of mind.

BACK TO SCHOOL

Detox Community Favorites

Sweeten Your Summer with Honey Comb

Popular Categories

Laundry

Kitchen

Mama + Baby Safe

Bath & Body

Seasonal

Surface & Floor

Home Goods

Custom Scent Our Products

Proof in Their Words

After struggling with infertility I decided to replace harsh chemicals in our home with safer alternatives. I use this detergent exclusively and have peace of mind about limiting my family’s exposure. Our clothes look great and smell clean without the fragrance!

I get asked a lot what hand soap I use! I'm allergic to synthetic fragrances. They cause my hands to break out in contact dermatitis but Rustic Strength's essential oil allows me to wash my hands in peace. Their clean fragrances are lovely and I love that they offer a fragrance free option.

Toxin-Free Living Starts Here

#RusticStrength

Through our local refill partnerships

Through our local refill partnerships

Recycling Won't Solve The Plastic Crisis

But This Will.

Together, we have reused

Discover The Toxic Truth

TOXIN-FREE POWER

ZERO-WASTE REFILL

SMALL-BATCH FRESH

USA FAMILY-MADE

TOXIN-FREE POWER

ZERO-WASTE REFILL

SMALL-BATCH FRESH

USA FAMILY-MADE

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Company

Sign up and save 15% on your next order