Image of shirt before stain removal
Image of shirt after stain removal

Same Shirt. One Wash.

That is a real stain, on a real kid's shirt, gone in a single cycle. No chlorine bleach. No optical brighteners. No phthalates. Most detergents lean on optical brighteners, which do not clean anything. They just coat the fibers so your eye reads "brighter." We would rather actually get the stain out and hand you the ingredient list.

How To Use

Ingredients

Scent Ingredients

How many loads are in a bottle?

Laundry Tips

Does this product come with a pump?

Customers praise this natural detergent for its "amazing" fresh linen scent that isn't overpowering and effective cleaning power. Many highlight it's gentle on sensitive skin and free from harsh chemicals. Some note the scent is too subtle or weak, while a few find it overly strong. Concerns about price and cleaning strength on tough stains were mentioned.

Chemicals (positive)Ingredients (positive)Cleaning (positive)Scent (positive)Laundry (positive)
  • 5 stars: 116 (93%)
  • 4 stars: 6 (5%)
  • 3 stars: 1 (1%)
  • 2 stars: 0 (0%)
  • 1 star: 2 (2%)
D
Debbie (Greenville, NC, US)
Half Gallon Plastic
I’m happy with the switch!

I love the fresh linen detergent. I’m very happy with my switch to Rustic Strength products. The laundry is clean, fresh, and I feel confident in using natural products.

J
Jacci Gilleylen (Hooks, TX, US)
Half Gallon Glass
Perfect for the whole family!

I am very conscious of clean products that give a deep clean that my entire family can use! That’s including me, my husband, our 10 month old babies , our pets things, and everything all over our home from towels to bedding! Not only is this safe for everyone, but it smells amazing and is a powerful stain fighter!

Judge.me YouTube video placeholder
D
Dino Konstantellos (Chicago, IL, US)
Gallon Plastic
Best detergent I have come across

I’ve bought this detergent now for the past 6 months and won’t go back to tide or anything else. I love the fresh linen and knowing there aren’t any harsh chemicals is such peace of mind for my family and myself.

R
Rj Trainer (Madison, FL, US)
Half Gallon Plastic

Love the scent it’s really clean and crisp. The tallow fabric softener in the matching scent is awesome. Love your products don’t stop !!

C
Colette Lowry (Garland, TX, US)
Half Gallon Plastic
Fresh Linen

Love the Fresh Linen scent laundry detergent! Clean light smell and toxin free, gets my clothes clean as well!

N
Nancy Hemme (Manitowoc, WI, US)
Half Gallon Glass

Laundry Detergent | Fresh Linen

S
Shane Kline (Bally, PA, US)
Half Gallon Glass
Great smell.

Great smell but not overpowering.

J
Jessica Larson (Minneapolis, MN, US)
Gallon Glass

Laundry Detergent | Fresh Linen

A
Anonymous (Tucson, AZ, US)
Gallon Plastic
Love Fresh Linen Laundry Detergent!

Love this detergent because it gets our clothes clean and smells so fresh!

E
Ed Durst
Gallon Plastic
Cleans ranch clothes

I have been using Rustic Strength products for a couple years and appreciate that it’s keeping my family from harmful contaminates. The Fresh Linen scent is just that- fresh- but is not over powering with fragrance. When used with OxiBoost or Un-Bleach, it gets our ranch/farm clothes clean. I really like the fun and easy to use gallon glass jar with pump.

P
Paloma Longa (Miami, FL, US)
Gallon Plastic
Best detergent ever

I’m so happy I found this detergent. I have always had very sensitive skin and very prone to rashes. It took a little while, but persistent use of this detergent. It finally went away. It leaves the clothes very clean and bright

t
the laundry pile (Lafayette, IN, US)
Gallon Glass
Won’t go back

I have sensitive-ish skin & I’ve been wanting to try this for awhile. I’m so glad I did. I love it much better than the mainstream brand I’d been buying for years. The scent doesn’t overpower anything, makes my clothes SOFTER & so very clean.
Love the glass bottle feature as well.

T
Tina Martin (Chicago, IL, US)
Gallon Plastic
This product is amazing !

I have been using Rustic Strength for 3 years now. I use all non toxic products in my house due to having RA. I have tried many other brands and this one has been the best of keeping my clothes smelling so good and looking clean and my whites bright! I am very pleased with all their products!

B
Bryanna Hall
Gallon Glass
Love it!

I love how little you have to use your clothes feel so clean and soft. I add a small amount of essential oils to it for a stronger scent but that's all preference.

S
SKR
Gallon Glass
Great laundry option

This is a nice alternative if you’re looking for a clean detergent with fresh scent, a product that actually cleans the laundry without all the additives found in mainstream brands. It is cost effective when used at the intended volumes- high concentration so a little goes a long way!

L
Lindsay Boncordo (Gretna, NE, US)
Gallon Plastic

Laundry Detergent | Fresh Linen

R
Raegan

Fantastic detergent! Smells fresh and clean, and cleans thoroughly. The glass was packed well as usual and arrived on time.

K
Katherine Mullinnex (Oneonta, NY, US)
Gallon Glass

So excited to FINALLY find a "natural" detergent for my laundry! THANK YOU!

M
Michelle Biddle (Woodstock, GA, US)
Gallon Plastic

I love this product

C
Cadence McCullough (Nederland, TX, US)
Half Gallon Glass
Best Detergent

My mother has used this detergent for years and now I’m using it in my own house. This detergent smells amazing and works so well without all the chemicals and toxins most detergents have. I truly so thankful for the company it’s one of the only detergents that don’t cause breakouts on my sensitive skin and still get the job done when I have really nasty clothes. Will always highly recommend!

C
Carol Belisle (Sparks, NV, US)
Gallon Plastic
Love this Laundry Detergent

My family loves the fresh linen smell of this detergent. A little goes a long way and our clothes rinse well. We have been using this detergent for over a year now and will continue for as long as we can get it.

R
Renee

The best

G
Griselda (Dallas, TX, US)
Gallon Plastic
Beautiful Aroma

My aunt loved the smell of the detergent, she even asked to place an order for her. I love Rustic Strength laundry detergent. Thank you!

J
Jennifer Phan (Ontario, CA, US)
Gallon Glass
Best detergent for sensitive skin

I have sensitive skin and am very careful about using products that may cause irritation. I’m so grateful to have come across Rustic Strength because the fresh linen detergent has worked wonders to keep my clothing clean and it doesn’t irritate or cause rashes on my skin!! The ingredients make this detergent truly the best in the market! Highly recommend!

N
Narine Boyadzhyan (La Jolla, CA, US)
Gallon Plastic

The fact that there is no chemicals I love it

A
Angela Werner
24 oz Glass
Good stuff

We love the smell and it doesn't break us out

M
Melanie Maclaughlin
Gallon Plastic
Very Pleased

I've been very pleased with ALL the products I've bought from Rustic Strength! I will continue to be a customer!

W
Wendy Hockaday (Wichita, KS, US)
Half Gallon Plastic
Detox set

I have wanted to try Rustic Strength for a few years and have put it off. I ordered in a whim one day and love it. Smells amazing

#RusticStrength

Made by you, shared by us.
Poster
Rustic Strength - Laundry Detox Set | Glass | Fresh Linen (64oz Laundry Detergent, 64oz Organic Fabric Softener & 2LB Oxy Boost)

Laundry Detox Set | Glass

Sale price $102.60 Regular price $114.00
Rustic Strength - Laundry Detergent | 24oz Glass | Mama + Baby Safe

Laundry Detergent | Mama + Baby Safe

Sale price from $35.00
Poster

Organic Fabric Softener

Sale price from $19.00
Poster
Rustic Strength | Laundry Detergent | 24oz Glass | Fresh Linen

Laundry Detergent | Fresh Linen

Sale price from $35.00
Poster
Rustic Strength | Castile Soap - Ultra Concentrate | 16oz Plastic | Unscented

Castile Soap - Ultra Concentrate | Unscented

Sale price from $22.00
Poster
Rustic Strength | Laundry Detergent | 24oz Glass | Fresh Linen

Laundry Detergent | Fresh Linen

Sale price from $35.00
Poster
Rustic Strength - Laundry Detergent | 24oz Glass | Lavender

Laundry Detergent | Lavender

Sale price from $35.00
Poster
Rustic Strength - Laundry Detox Set | Glass | Fresh Linen (64oz Laundry Detergent, 64oz Organic Fabric Softener & 2LB Oxy Boost)

Laundry Detox Set | Glass

Sale price $102.60 Regular price $114.00
Poster
Rustic Strength - Laundry Detergent | 24oz Glass | Lavender

Laundry Detergent | Lavender

Sale price from $35.00
Poster
Rustic Strength | Laundry Detergent | 24oz Glass | Fresh Linen

Laundry Detergent | Fresh Linen

Sale price from $35.00
Poster
Rustic Strength - Laundry Detergent | 24oz Glass | Lavender

Laundry Detergent | Lavender

Sale price from $35.00

Not Afraid to Learn & empower your health?

Discover The Toxic Truth

Rustic Strength, image of toilet paper with caution and chemical symbols
  • bamboo toilet paper
  • bidet
  • chemical-free

Is Your Toilet Paper Hiding a Secret? How to Avoid PFAS (Forever Chemicals)

Discover the hidden dangers in everyday toilet paper and learn how “forever chemicals” may affect your health. Explore safer, eco-friendly alternatives for a healthier...
Rustic Strength, illustration showing a woman with a magnifing glass looking at large bottles. One reads, "Toxin free"
  • clean living
  • greenwashing
  • harmful chemicals

Is 'Toxin-Free' Always Safer? Let’s Separate the Hype from Science

Is “toxin-free” just a marketing buzzword or a real safety promise? Discover how to spot greenwashing and choose truly safe, transparent products backed by...
Rustic Strength, graphic of person walking through field of leaves and flowers holding mobile device depicting her reading posts from social medias
  • evidence-based parenting
  • facebook groups
  • family health

Stop Letting Facebook Groups Decide What's Safe for Your Family

Relying on Facebook groups for family safety advice can be risky. Learn how to make informed, evidence-based decisions for your family's health and well-being.
Rustic Strength, image of toilet paper with caution and chemical symbols
  • bamboo toilet paper
  • bidet
  • chemical-free

Is Your Toilet Paper Hiding a Secret? How to Avoid PFAS (Forever Chemicals)

Discover the hidden dangers in everyday toilet paper and learn how “forever chemicals” may affect your health. Explore safer, eco-friendly alternatives for a healthier...
Rustic Strength, illustration showing a woman with a magnifing glass looking at large bottles. One reads, "Toxin free"
  • clean living
  • greenwashing
  • harmful chemicals

Is 'Toxin-Free' Always Safer? Let’s Separate the Hype from Science

Is “toxin-free” just a marketing buzzword or a real safety promise? Discover how to spot greenwashing and choose truly safe, transparent products backed by...
Rustic Strength, graphic of person walking through field of leaves and flowers holding mobile device depicting her reading posts from social medias
  • evidence-based parenting
  • facebook groups
  • family health

Stop Letting Facebook Groups Decide What's Safe for Your Family

Relying on Facebook groups for family safety advice can be risky. Learn how to make informed, evidence-based decisions for your family's health and well-being.