Laundry
Detergent
|
Fresh
Linen
Hand-crafted quality; generally ships within 24 business hours.
Use code 'WELCOME10' to save 10% on your first order.
Free shipping: On all orders over $90.
Concentrated, deep-cleaning, Liquid Laundry Detergent. Made from renewable plant + earth mineral-derived ingredients.
- Color-safe
- Safe for the most sensitive skin
- More loads per jug than common detergent
- Can be used in regular or HE (high-efficiency) washers.
- 100% biodegradable, septic & greywater safe
Fresh Linen Scent:
Fresh Linen Phthalate-Free Fragrance Oil (A blend of natural fragrance constituents, essential oils, Hexyl Cinnamal, Benzyl Salicylate, Alpha-Isomethyl Ionone, Citronellol, Citral and GRAS safe phthalate-free synthetics, creating a fresh linen aroma)


Phthalate-free fragrance oils • aromatic compounds made of GRAS safe synthetics. Certified free of the 624 carcinogens and 323 reproductive/developmental toxins listed under the Prop 65 act.
What Makes This Product Different? It's dye-free • sodium lauryl sulfate (sls) free • sodium laureth sulfate (sles) free • paraben-free • phthalate-free • 1,4 dioxane-free • ethoxylated alcohol-free • filler-free • prop-65 free — and simply worry-free.



Third-Party Lab Tested | Tested by an independent accredited lab. See the reports →
Small Batch Fresh | Our products arrive directly to you from our family-owned and operated factory in the Ozarks, USA.


A Light, Clean Scent | Our laundry detergents are designed to leave your clothes clean and lightly scented, not heavily perfumed. We consider this part of a more intentional laundry experience for those who enjoy fragrance but don't want it to overpower.
Alternatively, enhance your laundry:
• in the washer, with Scented Fabric Softener
• in the dryer, with our scented Dryer Ball options
• after-care, with Linen Spray
Laundry Detergent | Fresh Linen
Independently tested by an accredited lab. Here is what came back.
Why we test
Toxic metals build up in the body over time and can enter products as raw-material contaminants, not on purpose. they have no place in something that touches your skin and your water.
Why we test
The most widely used herbicide in the world, and the subject of an active safety debate. because many of our ingredients are plant-derived, we verify none carries through from sprayed crops.
Why we test
Crop residues can carry through from the field into plant-based ingredients. we screen a broad panel so what is sprayed does not end up in your laundry.
Why we test
1,4-dioxane is a manufacturing byproduct, not an ingredient, so it never appears on a label even when it is present. in 2024 the epa determined it poses an unreasonable risk to human health, with concerns that include cancer, liver damage, and harm to the tissue involved in smell. it forms while the surfactants in many soaps and detergents are made, so a label cannot tell you whether it is there. a lab test can, so we run one.
Why we test
Phthalates are common plasticizers and fragrance carriers, and several are on california's prop 65 list for reproductive concerns. they are rarely disclosed, so we screen the whole family.
Why we test
Pfas ("forever chemicals") are persistent synthetic compounds that accumulate in the body and environment.


Same
Shirt.
One
Wash.
That is a real stain, on a real kid's shirt, gone in a single cycle. No chlorine bleach. No optical brighteners. No phthalates. Most detergents lean on optical brighteners, which do not clean anything. They just coat the fibers so your eye reads "brighter." We would rather actually get the stain out and hand you the ingredient list.
How To Use
1/2 oz light soiled / small load
1 oz activewear / medium load
2 oz heavy soiled / large load
Our Measuring Pumps for Half Gallon & Gallon containers dispense exactly 1oz.
With our highly concentrated active ingredients, we do NOT recommend overfilling your laundry tub with clothes. It is best to work with a medium size load and about 1 oz of detergent. This way your laundry tumbles/swishes around in the tub and gets plenty of water and detergent on all the garments to ensure proper cleaning.
If you have lots of bubbles in your washing machine, decrease how much detergent you use.
If you have hard water use our Oxyboost to help soften the water so the detergent can work more efficiently.
Septic and graywater safe.
When to use Hot Water
Hot water is good for whites, typical dirty clothes, sweaty active wear and diapers. Hot water is best to remove germs, kill dust mites and heavily soiled items.
When to use Warm Water
Warm water is good for cleaning most man-made fibers, knits and jeans. It will clean without fading or significant shrinking.
When to use Cold Water
Cold water is best for dark, bright colors that bleed or delicate fabrics. Pre-treat or pre-soak your clothes if items are heavily soiled.
Ingredients
High-Purity Water (charcoal-filtered, reverse osmosis, UV-sanitized)
Cocamidopropyl Betaine (Naturally derived from coconut and palm-free. It is an environmentally friendly, high-foaming, and biodegradable surfactant.)
Cocamidopropyl Hydroxysultaine (Naturally derived from coconut, palm-free, it is an environmentally friendly and biodegradable surfactant with high foaming and mild chemistry.)
Sodium C14-C16 Olefin Sulfonate (Derived from coconuts, palm-free, this mild-surfactant helps to lift dirt and debris from surfaces, so the water can whisk them away. Biodegradable. )
Coco-Glucoside (A plant-derived, biodegradable surfactant. It is mild and safe for sensitive skin.)
Vegetable Glycerin (Derived from vegetables. It is biodegradable and helps the plant surfactants do their job. Food-grade & USP kosher.)
Sodium Citrate (Natural mineral, helps grab onto and remove pollutants.)
Caprylyl Glycol, Phenoxyethanol (Safe preservatives used sparingly, prevents bacteria from growing in container.)
Polysorbate 20 (Plant-based performance stabilizer. Helps in the spreadability of liquids and stabilizes the formula when adding essential oils and phthalate-free fragrances. Biodegradable. USP kosher. Food-Grade. Dioxane-free. )
Caprylyl Capryl Glucoside (A biodegradable plant-based surfactant with mild chemistry and sensitive skin compatibility.)
Dimethyl 9-Decenamide (A plant-based, biodegradable nonionic surfactant that helps clean and removes grease and other substances.)
Sodium Gluconate (Natural mineral, helps grab onto and remove foreign contaminants.)
Citric Acid (balances pH)
Essential Oil and/or Phthalate-Free Fragrance Oil (scent, if scented)
Scent Ingredients
Find detail information about your chosen scent above in the product description.
All of our scents are made with –
Pure essential oils • hand selected by us from small farms all around the world.
and/or
Phthalate-free fragrance oils • aromatic compounds made of GRAS safe synthetics. Certified free of the 624 carcinogens and 323 reproductive/developmental toxins listed under the Prop 65 act.
How many loads are in a bottle?
24 oz: 12 - 24 loads
Half Gallon: 64 - 128 loads
Gallon: 128 - 256 loads
5 Gallon: 640 - 1280 loads
based on the following guidelines:
1/2 oz light soiled / small load
1 oz activewear / medium load
2 oz heavy soiled / large load
Laundry Tips
Stain removal. Simply place a little detergent directly on the stain and scrub the fabric together. Some stains respond better with cold-water vs hot water. For more details on a specific stain removal, please see our helpful Stain Removal Blogs.
Remove the toughest stains with Oxy Boost and Un-Bleach.
Soften hard water and clean with Epic Washing Soda.
Soften fabrics and remove odors with Fabric Softener.
Remove wrinkles and static with Alpaca Dyer Balls.
Dilute our Castile Soap with distilled water for a re-useable baby wipe solution.
Does this product come with a pump?
For Half Gallon and Gallon, we do not automatically provide a pump with with our products because our goal is to reduce waste.
If you would like a pump, we offer that as an additional option in our accessory section. Our pumps are cut specifically for the size bottle you have chosen, so be sure to order for the type of bottle that you purchased:
Half Gallon Plastic Jug Measuring Pump
Half Gallon Glass Jug Measuring Pump
1 Gallon Jug Measuring Pump (for Plastic or Glass)
The 24 oz Glass Jug does not have a pump available. We recommend using a cup for measuring if needed.
The 5 Gallon Eco-Jugs come with either the Spout or Pump option as pictured.
Customers praise this natural detergent for its "amazing" fresh linen scent that isn't overpowering and effective cleaning power. Many highlight it's gentle on sensitive skin and free from harsh chemicals. Some note the scent is too subtle or weak, while a few find it overly strong. Concerns about price and cleaning strength on tough stains were mentioned.
- 5 stars: 116 (93%)
- 4 stars: 6 (5%)
- 3 stars: 1 (1%)
- 2 stars: 0 (0%)
- 1 star: 2 (2%)
I love the fresh linen detergent. I’m very happy with my switch to Rustic Strength products. The laundry is clean, fresh, and I feel confident in using natural products.
I am very conscious of clean products that give a deep clean that my entire family can use! That’s including me, my husband, our 10 month old babies , our pets things, and everything all over our home from towels to bedding! Not only is this safe for everyone, but it smells amazing and is a powerful stain fighter!
I’ve bought this detergent now for the past 6 months and won’t go back to tide or anything else. I love the fresh linen and knowing there aren’t any harsh chemicals is such peace of mind for my family and myself.
Love the scent it’s really clean and crisp. The tallow fabric softener in the matching scent is awesome. Love your products don’t stop !!
Love the Fresh Linen scent laundry detergent! Clean light smell and toxin free, gets my clothes clean as well!
Laundry Detergent | Fresh Linen
Great smell but not overpowering.
Laundry Detergent | Fresh Linen
Love this detergent because it gets our clothes clean and smells so fresh!
I have been using Rustic Strength products for a couple years and appreciate that it’s keeping my family from harmful contaminates. The Fresh Linen scent is just that- fresh- but is not over powering with fragrance. When used with OxiBoost or Un-Bleach, it gets our ranch/farm clothes clean. I really like the fun and easy to use gallon glass jar with pump.
I’m so happy I found this detergent. I have always had very sensitive skin and very prone to rashes. It took a little while, but persistent use of this detergent. It finally went away. It leaves the clothes very clean and bright
I have sensitive-ish skin & I’ve been wanting to try this for awhile. I’m so glad I did. I love it much better than the mainstream brand I’d been buying for years. The scent doesn’t overpower anything, makes my clothes SOFTER & so very clean.
Love the glass bottle feature as well.
I have been using Rustic Strength for 3 years now. I use all non toxic products in my house due to having RA. I have tried many other brands and this one has been the best of keeping my clothes smelling so good and looking clean and my whites bright! I am very pleased with all their products!
I love how little you have to use your clothes feel so clean and soft. I add a small amount of essential oils to it for a stronger scent but that's all preference.
This is a nice alternative if you’re looking for a clean detergent with fresh scent, a product that actually cleans the laundry without all the additives found in mainstream brands. It is cost effective when used at the intended volumes- high concentration so a little goes a long way!
Laundry Detergent | Fresh Linen
Fantastic detergent! Smells fresh and clean, and cleans thoroughly. The glass was packed well as usual and arrived on time.
So excited to FINALLY find a "natural" detergent for my laundry! THANK YOU!
I love this product
My mother has used this detergent for years and now I’m using it in my own house. This detergent smells amazing and works so well without all the chemicals and toxins most detergents have. I truly so thankful for the company it’s one of the only detergents that don’t cause breakouts on my sensitive skin and still get the job done when I have really nasty clothes. Will always highly recommend!
My family loves the fresh linen smell of this detergent. A little goes a long way and our clothes rinse well. We have been using this detergent for over a year now and will continue for as long as we can get it.
The best
My aunt loved the smell of the detergent, she even asked to place an order for her. I love Rustic Strength laundry detergent. Thank you!
I have sensitive skin and am very careful about using products that may cause irritation. I’m so grateful to have come across Rustic Strength because the fresh linen detergent has worked wonders to keep my clothing clean and it doesn’t irritate or cause rashes on my skin!! The ingredients make this detergent truly the best in the market! Highly recommend!
The fact that there is no chemicals I love it
We love the smell and it doesn't break us out
I've been very pleased with ALL the products I've bought from Rustic Strength! I will continue to be a customer!
I have wanted to try Rustic Strength for a few years and have put it off. I ordered in a whim one day and love it. Smells amazing
#RusticStrength
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