Laundry
Detergent
|
Fresh
Linen
Concentrated, deep-cleaning, Liquid Laundry Detergent. Made from renewable plant + earth mineral-derived ingredients.
- Color-safe
- Safe for the most sensitive skin
- More loads per jug than common detergent
- Can be used in regular or HE (high-efficiency) washers.
- 100% biodegradable, septic & greywater safe
Fresh Linen Scent:
Fresh Linen Phthalate-Free Fragrance Oil (A blend of natural fragrance constituents, essential oils, Hexyl Cinnamal, Benzyl Salicylate, Alpha-Isomethyl Ionone, Citronellol, Citral and GRAS safe phthalate-free synthetics, creating a fresh linen aroma)
Phthalate-free fragrance oils • aromatic compounds made of GRAS safe synthetics. Certified free of the 624 carcinogens and 323 reproductive/developmental toxins listed under the Prop 65 act.
Toxin + Irritant Free | Ditch the toxins and irritants found in most detergents. Our Liquid Laundry Detergent is hypoallergenic and completely dye-free ∙ perfume-free ∙ SLS-free ∙ SLES-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ optical brightener-free ∙ filler-free ∙ petroleum-free ∙ palm oil-free ∙ gluten-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.
Third-Party Lab Tested | Tested by an independent accredited lab. No detectable heavy metals, glyphosate, or pesticides, down to parts per billion. See the reports →
No Lingering Scent | Rustic Strength Detergents do not contain any Optical Brighteners or Chemical Binders. These are the elements that allow scent (and additional residues) to remain in your fabrics. We view this as an asset, however if you would like to enhance the scent, we recommend adding an essential oil to your Dryer Balls, or by utilizing a toxin-free Linen Spray.
Small Batch Fresh | Our Liquid Laundry Detergent is produced daily at our family-run factory in The Ozarks, USA — arriving to you made the same week.
Same
Shirt.
One
Wash.
That is a real stain, on a real kid's shirt, gone in a single cycle. No chlorine bleach. No optical brighteners. No phthalates. Most detergents lean on optical brighteners, which do not clean anything. They just coat the fibers so your eye reads "brighter." We would rather actually get the stain out and hand you the ingredient list.
How To Use
Ingredients
Scent Ingredients
How many loads are in a bottle?
Laundry Tips
Does this product come with a pump?
Customers praised this chemical-free detergent for its "amazing" fresh linen scent that's pleasant but not overpowering. Many noted it's ideal for sensitive skin, with one stating it "doesn't irritate or cause rashes." Shoppers say it cleans effectively, even tough stains. Some felt cleaning power could be stronger, and a few found the price high or scent too weak/strong.
I am very conscious of clean products that give a deep clean that my entire family can use! That’s including me, my husband, our 10 month old babies , our pets things, and everything all over our home from towels to bedding! Not only is this safe for everyone, but it smells amazing and is a powerful stain fighter!
I’ve bought this detergent now for the past 6 months and won’t go back to tide or anything else. I love the fresh linen and knowing there aren’t any harsh chemicals is such peace of mind for my family and myself.
Fantastic detergent! Smells fresh and clean, and cleans thoroughly. The glass was packed well as usual and arrived on time.
So excited to FINALLY find a "natural" detergent for my laundry! THANK YOU!
I love this product
My mother has used this detergent for years and now I’m using it in my own house. This detergent smells amazing and works so well without all the chemicals and toxins most detergents have. I truly so thankful for the company it’s one of the only detergents that don’t cause breakouts on my sensitive skin and still get the job done when I have really nasty clothes. Will always highly recommend!
My family loves the fresh linen smell of this detergent. A little goes a long way and our clothes rinse well. We have been using this detergent for over a year now and will continue for as long as we can get it.
My aunt loved the smell of the detergent, she even asked to place an order for her. I love Rustic Strength laundry detergent. Thank you!
I have sensitive skin and am very careful about using products that may cause irritation. I’m so grateful to have come across Rustic Strength because the fresh linen detergent has worked wonders to keep my clothing clean and it doesn’t irritate or cause rashes on my skin!! The ingredients make this detergent truly the best in the market! Highly recommend!
The fact that there is no chemicals I love it
We love the smell and it doesn't break us out
I've been very pleased with ALL the products I've bought from Rustic Strength! I will continue to be a customer!
I have wanted to try Rustic Strength for a few years and have put it off. I ordered in a whim one day and love it. Smells amazing
Love this product
Love this detergent!
I never thought I would like a detergent that was gentle on clothes and didn't have a bunch of chemicals to wash my clothes. I was wrong. It smells amazing. It works great and I have extremely sensitive skin, especially now that I'm going through radiation treatment.
Great Product, have been using it for the last 6 years
Love this laundry detergent. Great sent, leavs my clothes clean and fresh smelling. Third time I’ve purchased it.
Toxin free. Cleans very well and the smell is beautiful
The scent is not too overpowering, and it cleans the clothes very well.
I’ve been using an unscented laundry detergent for many years because I didn’t want any toxic scent chemicals and decided to try Rustic Strength’s Fresh Linen detergent. It smells so clean and heavenly even my husband likes the scents. Cleans very well, too.
I have struggled with finding detergent that is clean and still has a nice scent without being excessive. This laundry detergent has the perfect amount of scent, clean ingredients and gets my laundry clean. This will always be my go to!
I absolutely love this detergent seems to last a long time and the smell is amazing! Wish it was sold locally! Seems to really clean the clothes and the smell lingers which I love as some clean detergents the scent doesn’t last!
High quality clean products!
Fast shipping! Best packaging. Great prices
Love the toxin free, USA made, small batch. Won't buy any other laundry soap.
Great scent, fresh clean cloths and non-toxic EVEN BETTER!
Clean and linens scent is amazing
#RusticStrength
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