How To Use

Ingredients

Scent Ingredients

How do I custom build my own scent?

How many loads are in a bottle?

Laundry Tips

Does this product come with a pump?

Mobile image

Your Perfect Aroma Awaits

- Mix + Match -

over 50 essential oils + phthalate-free fragrance oils

Customers praised this customizable, toxin-free detergent for effectively cleaning clothes and removing stains/odors. Many highlighted the pleasant, non-overwhelming scents and gentle formula suitable for sensitive skin. "Cleans extremely well," customers said. Some noted scents could be stronger and pump leakage issues. A few found it expensive or questioned cleaning performance.

Ingredients (positive)Detergent (positive)Skin (positive)Cleaning (positive)Clothes (positive)
  • 5 stars: 363 (85%)
  • 4 stars: 39 (9%)
  • 3 stars: 11 (3%)
  • 2 stars: 3 (1%)
  • 1 star: 10 (2%)
H
Hollie Bird (Aubrey, TX, US)
24 oz Glass
Custom detergent

In our effort to go as non toxic as possible in our home, this detergent has been a life saver. My skin is sensitive and most commercial detergents like Tide cause breakouts, welts and crazy itching. Rustic Strength detergent did none of that, is non toxic with the added bonus of smelling great and keeping our clothes clean. The only thing I don’t like is that I don’t have a refill location close enough to warrant driving more than an hour. Great product, customer service. This company and products are part of our household from now on!!

L
Laura Corbin (Oklahoma City, OK, US)
Gallon Plastic
Love. high quality. faint scent. expensive.

This is my first time trying Rustic Strength laundry detergent. I love the clean ingredients. I ordered a custom scent - lemongrass sandalwood which smells amazing from the bottle but is so light after washing & drying you can hardly smell it. It doesn’t clean clothes quite as well as other clean detergents I’ve used. I see recommendations for using their stain remover products in addition to the detergent, but the detergent is already so expensive I’m not sure I will spend more to get the clean i desire. Overall I really like it, and I love supporting small businesses and may try another scent after this one.

D
Desiree Aaron (St Louis, MO, US)
Gallon Glass
Great stuff!

I wash alot of color clothes. These products get my colors clean & fresh-smelling!

K
Karlis Bradley (College Station, TX, US)
Gallon Glass
Vanilla/Sandalwood Custom Scented Laundry Detergent

Smells wonderful, not overwhelming. Laundry detergent cleans clothes well; removes stains and odors.

B
Bonnie Wilson (Dallas, PA, US)
Gallon Plastic
Terrific

I am so pleased with the detergent and the hand soap. I can get them both in my favorite scent and they both work great. I mix my hand soap with water and put it in my foaming soap dispensers. They don’t irritate our skin or smell too strong and they do their job.

C
Chasity Helm (Wichita, KS, US)
5 Gallon Eco Jug with Spout
Laundry Room Staple!

We purchased Rustic Strength 5-gallon Laundry Detergent after initially purchasing a small container from a local shop. We could not be more pleased! We live rural with hard water so also purchased Washing Soda to go with. Powerful stain/odor removal, fabric protection, fresh and varied scent options, yet gentle on clothes, and concentrated for effective cleaning with each wash. The refill options and supporting a local, family-owned business with connections and access in our Midwest region are top priorities for us as well. Rustic Strength is a must have!

S
Shannon B (Gerald, MO, US)
5 Gallon Eco Jug with Spout
Missouri’s best natural products!

After trying many different natural laundry detergents, I found Rustic to be the best! All natural, gets our clothes very clean & chose your own scent! So happy to have found this company & all of their products!

A
Anonymous (Pittsburgh, PA, US)
Half Gallon Plastic
Smells delish

This is my third bottle of this custom made detergent! I usually order tge Rosemary and Vanilla but this time I got the Rosemary and Sweet Orange… it smells good too!

M
M. Williams (North Bend, WA, US)
Gallon Plastic
LOVE!

My family loves this laundry detergent in custom scent "Lemon Peppermint". Clothes come out clean and just smelling "fresh" every time!

n
neil and debbie nelson (Eau Claire, WI, US)
Gallon Plastic

Love this laundry detergent! Smells great!

n
neil and debbie nelson (Eau Claire, WI, US)
Gallon Plastic

Smells great! Chemical free.

B
Brandy Esparza (Titusville, FL, US)
Gallon Plastic
Highly recommended

This is the only laundry detergent I will use. I'm so happy to have found this company that cares about using quality ingredients that are safe.
I just started trying custom made scents and I love it. The blends are perfect. The scent is not overpowering, cleans your clothes and has no harmful chemicals.
I highly recommend this company!

C
CanHope (Stockton, NJ, US)
Gallon Plastic
Honestly - the only laundry detergent I will use!!!

I wanted to start reducing the negative impact that laundry detergent and the bottles it comes in, on the environment. I saw an ad for Rustic Strength on my Pinterest feed and have placed many orders with them. I appreciate the low environmental impact of their packaging and the higher quality of their products. I buy exclusively from them now for ALL of my cleaning supplies (laundry, kitchen, bath, etc.). Thank you Rustic Strength!!!

A
Anonymous (Los Angeles, CA, US)
Half Gallon Glass
Great!

Great!

J
Jess Farrand (Great Falls, MT, US)
Half Gallon Glass
Custom Scent

I’m just starting on my second bottle of the orange and spices scent. I really like that you can still smell it on the clothes but it isn’t so overwhelming like in conventional laundry detergent.

A
Anonymous (Carmel, NY, US)
Gallon Plastic
laundry detergent

great products ,safe and effectiveingredients

J
Jodie Parsons (Mitchell, IN, US)
Gallon Plastic
Pleasantly surprised

I love this custom scent ( Sandalwood & Vanilla) Warm, clean, inviting and chemical free! Everything I hoped it would be!

k
kimberly mogus (Lakeland, FL, US)
Half Gallon Glass
Custom Vanilla

I absolutely love this detergent. I had mine custom made in Vanilla and I have so far washed all my blankest...curtains...rugs and bedding..as well as clothes just so everything smells fabulous.

K
Kasey Ulibarri (Phoenix, AZ, US)
Gallon Plastic
Best Product

We have been looking for an organic toxic chemical free detergent for years now and it’s nice to have finally found a company that makes one.

A
Andrea banzin (Miami, FL, US)
Gallon Plastic
Fantastic product

I love this detergent. This is the only detergent I’ve found that is gentle enough for my children’s sensitive skin and has a nice scent. We chose the custom scent so we can pick some of our favorites - I love that we can change them up for the seasons.

J
Jody Jorgensen (Sarasota, FL, US)
24 oz Glass
Great products and custom scents!

Love the products that I have tried! The custom scents are wonderful and I am looking forward to ordering more. The concentration of the laundry detergent is great and you don't need to use too much for a medium load (suggested). The softener is terrific as well and really works!

W
Wanda Elaine Coblentz (Lincoln, MO, US)
Gallon Plastic
Custom laundry detergent

Makes our clothes smell so good!!

S
Sofia Tellez (Watertown, NY, US)
Gallon Glass
The best I have tried!

Recently made the switch from Dirty Labs to rustic strength and I have to say I am so pleased!! It cleans extremely well when paired with the washing soda! While you’re here you might as well get the organic fabric softener because it’s just as amazing! So glad I made the switch.

T
Tina Martin (Chicago, IL, US)
Gallon Plastic

Laundry Detergent | Custom Made Scent

N
Nicole Speed (Santa Rosa, CA, US)
4 oz Sample
So far, so good!

I’m still testing it, but so far, it’s not subtly burning at my skin like new formulas of Wool-lite had begun doing, and my fingernails thank you.

Essential Oil scents are so helpful in ducking allergens found in fragrances.

I don’t have the courage yet to stop over-rinsing, so I don’t have a full gauge of the product yet, but I’ll get there!

J
Jeane Hafley (Hilton Head Island, SC, US)
Gallon Plastic
Smells Amazing!

Love the laundry detergent ! Linen and Bourbon Vanilla are my favs.

#RusticStrength

Made by you, shared by us.
Poster

Example product

Regular price $10.00
Poster
Laundry Detergent | Mama + Baby Safe - Rustic Strength

Laundry Detergent | Mama + Baby Safe

Sale price from $35.00
Poster
Organic Fabric Softener - Rustic Strength

Organic Fabric Softener

Sale price from $30.00
Poster
Laundry Detergent | Popular Scents or Unscented - Rustic Strength

Laundry Detergent | Fresh Linen

Sale price from $35.00
Poster
Castile Soap - Ultra Concentrate | Unscented - Rustic Strength

Castile Soap - Ultra Concentrate | Unscented

Sale price from $22.00
Poster
Laundry Detergent | Popular Scents or Unscented - Rustic Strength

Laundry Detergent | Fresh Linen

Sale price from $35.00
Poster

Example product

Regular price $10.00
Poster

Example product

Regular price $10.00
Poster
Laundry Detergent | Popular Scents or Unscented - Rustic Strength

Laundry Detergent | Lavender

Sale price from $35.00
Poster
Laundry Detergent | Popular Scents or Unscented - Rustic Strength

Laundry Detergent | Fresh Linen

Sale price from $35.00
Poster
Laundry Detergent | Popular Scents or Unscented - Rustic Strength

Laundry Detergent | Lavender

Sale price from $35.00

Not Afraid to Learn & empower your health?

Discover The Toxic Truth

Is Your Toilet Paper Hiding a Secret? How to Avoid PFAS (Forever Chemicals) - Rustic Strength
  • bamboo toilet paper
  • bidet
  • chemical-free

Is Your Toilet Paper Hiding a Secret? How to Avoid PFAS (Forever Chemicals)

Discover the hidden dangers in everyday toilet paper and learn how “forever chemicals” may affect your health. Explore safer, eco-friendly alternatives for a healthier...
Is 'Toxin-Free' Always Safer? Let’s Separate the Hype from Science - Rustic Strength
  • clean living
  • greenwashing
  • harmful chemicals

Is 'Toxin-Free' Always Safer? Let’s Separate the Hype from Science

Is “toxin-free” just a marketing buzzword or a real safety promise? Discover how to spot greenwashing and choose truly safe, transparent products backed by...
Stop Letting Facebook Groups Decide What's Safe for Your Family - Rustic Strength
  • evidence-based parenting
  • facebook groups
  • family health

Stop Letting Facebook Groups Decide What's Safe for Your Family

Relying on Facebook groups for family safety advice can be risky. Learn how to make informed, evidence-based decisions for your family's health and well-being.
Is Your Toilet Paper Hiding a Secret? How to Avoid PFAS (Forever Chemicals) - Rustic Strength
  • bamboo toilet paper
  • bidet
  • chemical-free

Is Your Toilet Paper Hiding a Secret? How to Avoid PFAS (Forever Chemicals)

Discover the hidden dangers in everyday toilet paper and learn how “forever chemicals” may affect your health. Explore safer, eco-friendly alternatives for a healthier...
Is 'Toxin-Free' Always Safer? Let’s Separate the Hype from Science - Rustic Strength
  • clean living
  • greenwashing
  • harmful chemicals

Is 'Toxin-Free' Always Safer? Let’s Separate the Hype from Science

Is “toxin-free” just a marketing buzzword or a real safety promise? Discover how to spot greenwashing and choose truly safe, transparent products backed by...
Stop Letting Facebook Groups Decide What's Safe for Your Family - Rustic Strength
  • evidence-based parenting
  • facebook groups
  • family health

Stop Letting Facebook Groups Decide What's Safe for Your Family

Relying on Facebook groups for family safety advice can be risky. Learn how to make informed, evidence-based decisions for your family's health and well-being.